string(111) ‘ family needs of Indian central class and therefore, small cars remain preferred choice of Indian middle class\. ‘
Chapter –VI FINDINGS, CONCLUSIONS, RECOMMENDATIONS AND SCOPE FOR EVEN MORE RESEARCH This research was broad centered, involving variable dimensional study of all likely factors affecting the Personal Industry in general and Small Car Market especially. There are extremely important findings linked to influence of socio-economic concerns of Of india middle category, infrastructural concerns like advancement roads, federal government policies, cost and cost of running and maintaining the automobile etc .
Overall performance of Tata Motors Ridotto car, which is the smallest car, in the small car portion, and was positioned to meet the requirement of a spatial section of Indian buyer was also researched extensively.
six. 1 Conclusions and Conclusions Major studies and conclusions drawn from the analysis are the following -1. 71 percent of respondents show their inclination towards low engine capability cars to get bigger fuel performance. It implies that in future simply cars giving higher energy efficiency will be preferred by simply Indian buyers.. 73percent with the respondents have demostrated their preference toward small cars since due to increased traffic and congestion about roads. As vehicle human population is increasing continuously and size of city roads started out appearing narrow, it can be concluded that small automobiles will prove sustainable down the road. 3. seventy four percent of respondents have demostrated their choice towards small cars due to parking comfort of roads. In cities as a result of phenomenal increase in number of vehicles, parking can be proving to become big problem.
Parking of small cars is easy and consequently , in future individuals are likely to prefer small automobiles. 210 some. In recent earlier car companies have launched a number of types of small cars with similar features of big cars, as a result small car owners can now enjoy all of these features in small autos also. In every 73 percent of participants have indicated their happiness due to this purpose endorsed the purchase of tiny car. five.
In India still personal disposable salary of majority of respondent is not so substantial that they can find the money for to buy a big car and so, 71 percent of the total respondents possess expressed their particular opinion that their throw-away income allow them to buy only a small car and thus small cars will be sustainable in Indian car market. 6th. In India due to embrace literacy rate and also aspire to lead an appropriate life have induced the folks to observe little family norm, which can easily be accommodated in tiny cars, the of choice persons is, therefore , shifting towards small cars. 0 percent of total respondents have expressed the view outside the window that little car is good for them because they have tiny family. 7. 70 percent of the total respondents have stated their opinion that they like the small automobiles as restoration facility can be bought easily and then to their door for the repair of the same. 8. In past few years the number and percentage of women in job is raising staidly. These kinds of women staff prefers the small cars because of variety of reasons. 76 percent of the total respondents possess expressed their very own agreement to the fact that increased females employment provides boost the sale for small autos.
As this kind of trend will persist, the future of small car is dazzling. 9. Improved affluence and simple availability of loans and fund facilities have led to a large number of two wheeler users to obtain their initially car which can be normally a tiny car. This has made the little cars sustainable in American indian car industry. 78 percent of total respondents include endorsed this fact. 12. In previous years downtown as well as countryside affluence has grown. This has boosted the trend of urbanization. Therefore induces the individuals to buy 211 ars. In every 77 percent respondents happen to be of the judgment that developing urban populace has increase the market of small vehicles in India. 11. In past a single decade a phenomenon improvement has taken place inside the road network. This has induced the sale of small cars in India. 81 percent of the total respondents are of the opinion that increased conditions of roads even in small cities include led to embrace demand of small vehicles. 12. Govt of India has formulated such policies which activate the sale of small autos. 2 percent of total respondents happen to be of the thoughts and opinions that beneficial government coverage has increase the sale of small cars. 13. Price in the cars as well cost of spares, parts and component likewise govern the choice of a car. Normally price of small cars as well cost of spares, parts and pieces are comparatively low and affordable. Consequently , people want to buy little cars. This kind of fact was endorsed simply by 74 percent of the total respondents. Hence it appears that tiny cars will be sustainable in Indian marketplace. 14. The price of repair and maintenance is comparatively suprisingly low in case of little cars.
This kind of also remains to be one of the factors in building the decision to obtain a car. 83 percent from the total participants are in the opinion that lower cost of repair and maintenance has influenced all their decision to get a small car. 15. Government levies income taxes on small cars by simply low level and charge of insurance of tiny cars is usually very low since compare to big cars which are higher priced, therefore large number of persons opts to buy of little cars. A majority (68%) from the respondents demonstrate their agreement towards this. 16.
About 3/4th of the total participants are in the opinion that small automobiles are still recommended choice of Of india consumers consequently , it can be concluded that small autos will be sustainable in Of india car marketplace. 17. seventy seven percent from the respondents are of the thoughts and opinions that constantly rising costs of inputs and gasoline prices is going to contribute to the durability of small cars. 18. Small vehicles prove satisfactory to meet the family requirements of American indian middle school and therefore, little cars remain preferred range of Indian central class.
So that it can be deducted safely that small vehicles are going to be lasting in Indian car industry. 19. Over the years a status awareness has developed between Indian central class and also to fulfill this kind of need they prefer to purchase small car as most of those can not find the money for to buy a large car. Therefore , small automobiles remain a preferred choice of Indian midsection class. 82 percent in the total participants have supported this watch and therefore it can be concluded that small cars will probably be sustainable in Indian auto sector. twenty. Indian midsection class client is investing in a car for either like a necessity or perhaps for comfort.
The monetary constraint as a result does not allow him to have the luxury of pricy, out of reach big cars. 82 percent with the total participants of this examine are of the identical opinion. Seeking to large bottom of central class population in India, it can safely be figured small automobiles are going to be environmentally friendly in Indian car marketplace. 21. Auto parking of autos at home is showing a difficult proposition now-a-days. American indian middle class resides normally in compact houses, parking space is these residences is limited or perhaps non sont sur internet.
In such conditions Indian middle course finds it is more comfortable with tiny cars. 83 percent with the total respondents acknowledged this fact and endorsed the fact that parking convenience at property induces central class to buy a small car. Thus it really is concluded that tiny car will probably be sustainable in Indian car market. twenty two. Family and expert pressure typically plays an important role to make buying decision of a motor vehicle. In case of Of india middle school this pressure induces these to buy small car. sixty-eight percent with the total participants were from the opinion that pressure nduces the American indian middle category to buy the small cars. Therefore , small vehicles will remain a preferred selection of Indian middle section class. 213 23. Operating women generally and by middle category in particular choose to buy a small car due to driving and parking luxuries offered by this sort of cars. Therefore , small car is a recommended choice of Of india Middle course working women. About 84 percent of total respondents have recommended this simple fact. As the number of middle class women personnel is on increase consistently, it can be concluded that small vehicles will sustain in the Of india automobile sector. 4. Major of current middle school families is far more on spending and taking pleasure in life. Their personal disposable income in addition has increased considerably. The desire to business lead a conferrable life is encouraging them to buy a car, and with the financial constraint more then often it is small car. Therefore , demand for small cars is raising. 80 percent of respondents have demostrated their agreement that aspire to lead comfortable life amongst middle class will contribute to the sustainability of small vehicles. 25. Recently Indian middle section class is now status mindful.
One of the straightforward ways to exhibit the position consciousness should be to buy an automobile. Therefore , more and more middle course people are starting upon the decision to buy an auto. This fact is going to help the sustainability of small cars in Indian automobile sector. 83 percent of the total surveyed participants have expressed their agreement to this. 21. Number of midsection class people is upon continuous raising in Indian, since small car can be described as preferred choice of this part, it can be concluded that small car will support in Of india market. This view continues to be endorsed simply by 81 percent of the total respondents. six. A very small car introduced by Acara susunan acara Motors is definitely not eco friendly in Of india automobile sector as 82 percent from the respondents have got expressed all their opinion against Nano it can be perceived as unsafe and steady. 28. Struktur Motors Nano is not really preferred by Indian customers in spite of being low price and even more fuel effective, as almost 97 percent of the participants have 214 expressed all their agreement to this. Thus price of car and gasoline efficiency of computer, are not only the factors considered by Indian consumers although making obtain decision pertaining to cars.
Their particular decisions are governed simply by other factors also like safety, features, driving comfort and ease, status, convenience, etc . twenty nine. Nano can be not even favored by Indian consumers while suitable for “” Only for Town use” car.. 91 percent of the participants have indicated this watch. 30. Nano is not only a preferred range of Indian consumers, neither as being a first car nor being a second or perhaps additional car. 88 percent of respondents have disown it as their choice as being a first car and 93 percent of respondents include disown that as their choice as second or added car. 31. Tata Engines Nano car was situated as a better alternative for 2 wheeler.
Nevertheless those who are using two wheelers for their personal and friends and family use and may afford to buy at least a small car are also having hesitation in buying Nano. 93 percent of the respondents include that they will not like Nano to take out their family rather than scooter or a motor bike. Thus it can be figured Tata Engines Nano offers lost is actually initial appeal and buzz created in Indian car market. thirty-two Out of the total surveyed respondents (1500), 1271 respondents have got acknowledged they are using small car, staying of respondents said they may be not utilizing a small car.
This implies that Indian car market picture is still dominated by little car. thirty-three. 79 percent of the participants those applying small car have indicated their fulfillment with a tiny car. Leftover 21 percent of respondents were not pleased by with all the small car. This extremely high satisfaction level with the users, is clear sign of sustainability of tiny car in Indian market. 34. 83 percent of the total respondents have acknowledged that they would like to recommend the vehicle currently being utilized by them to the prospective customers.
This again shows that a lot of the car users are content with their 215 present car, whether small or big, and they would like to recommend similar to the prospective buyers. This study has already established the fact that the sale of small car is definitely dominating, this response further more support the sustainability of small car in Of india market. thirty-five. This analyze also discloses that 73 percent of the respondents have expressed their opinion that small car will be the favored choice of Of india Middle Course and will preserve in American indian car industry. 6. RECOMMENDATIONDS AND SUGGESTIONS For this study the questionnaire was so designed to get a clear thought about the preferences, options, socio- economic issues, financial constraints, influencing factor of government actions and policies, customer profiles etc . Since the research covers interest of all stake holders of Indian automobile sector, the recommendations are grouped within the following• Recommendations for the car and auto aspect manufactures. • Recommendations for vehicle finance organizations. • Recommendations for policy planners- •
Recommendations for prospective car buyers. One important getting coming out of this kind of study, that may change significantly the mechanics of Of india business, is definitely shift in the consumer account. Though the urbanization is occurring at an excellent00 rate, is it doesn’t consumption of Rural India which is elevating at quicker rate in that case Urban India. There intended for the tips for the basis of shift in consumer account are assembled together, for the 4 segments of stake holders as specified above. 216 6. installment payments on your 1 Tips for the car and auto element manufactures1.
The fuel effectiveness is one of the prime concerns of the car users and therefore we recommend that the future car engine designee should be depending on fuel performance and note on excessive horse power. installment payments on your The availability of repair facility is having impact on buying decision, and therefore it is recommended that the auto manufacturer should certainly address this requirement prior to introducing any high technology based types of small automobiles for Of india market. three or more. The study uncovers that the small car is preferred simply by working ladies.
Introduction of some difference of the car models having “Women friendly accessories” will attract the women buyers. 4. The cost of the replacement components is of concern of car users. To boost someone buy of their item it is suggested which the auto aspect manufacturers, open up their dealer networks and service outlets to meet client’s requirements immediately. This is currently in practice for car battery packs, tyers and so forth The Automobile electrical portion can also use this. 5. The research reveals there is shift in consumer account. The consumer in he rural area is having more levels in consumption. Currently the car designs are for the urban users. It is recommended that to fully make use of this switch some variance of car models could be designed to appeal to rural buyers. 6. The Tata Motors Nano car is having affordable and gasoline efficient engine, but as the analysis reveals it is not accepted by consumers as a result of various concerns like safety, durability, certainly not suitable for long distance travel etc . It is recommended that car make should take some this in designing the future models.
They are advised to conduct the extensive survey of consumers, especially, of Nano users, that why a tiny car released in American indian car marketplace with a big fan service could not pick-up and lost its charm really short span of time, so that they can revive Nano as per anticipations of general public and can make it a great accomplishment in Of india car marketplace. 217 7. Although 79 percent of the small car users include expressed their very own satisfaction while using small car being used by them, yet 19 percent of the respondents have also expressed their dissatisfaction with the small car which can not end up being termed as minor from any kind of yardstick.
Little car suppliers are advised to produce a suitable system to identify this sort of dissatisfaction and must take concrete procedure for overcome all their dissatisfaction. 6th. 2 . 2 i. Recommendations for auto finance organizations. Among the findings in the study is that financing of car buy is key driver of automobile industry. In the discussions it truly is felt that, as the disposable income is low in the beginning of position and increases with the goes of time your initial Equated Monthly Installments (EMIs) happen to be proved hefty and burdensome on the customers. ii.
Therefore, it is, recommended that auto financial institutions can undertake a model of financing by which monthly payment in the initial period can be low, with a continuous increase soon after. 6. 2 . 3 Recommendations for government and policy planners(i) The constantly increasing gasoline prices on the one hand support picking out small car but on the other hand the charge conscious client may stop shifting from two wheelers to car. The government, consequently , can take suitable policy decision to counter the impact of increased energy price simply by reduction of other fees and tasks on gasoline. ii) The analysis reveals the care of the parking and traffic jam on highways. It is recommended that “Town Planers” and policy producers in the govt should superbly address these types of problems. Looking to the deficit of parking region in the metropolis following solutions can be considered(a) Providing high-rise parking setups with elevates. 218 (b) Parking plazas out area city, with rapid travel system online connectivity to organization areas. (c) Making it required to use roof tops pertaining to parking, like basement is used of high-rise buildings. (d)
The traffic congestion on road, especially in cities, is normally because of not adherence for the driving self-discipline by users. The targeted traffic management system, for that reason need to be produced more efficient, energetic and responsible. (iii) To further boost automobile sector, more reforms from this sector are required, Since the Vehicle Policy posted in 2002, is already more then a decade old a working group of experts must be asked to end up a new insurance plan frame work, taking into consideration the current status and challenges. six. 2 . four Recommendations for prospective car purchasers. (i)
From this study one particular fact has come out evidently that, at the moment many models with many variances in each model, are around for a client. It is therefore suggested that in selecting a car the buyer should carefully measure the technical requirements, and match, the same with his needs. (ii) There are different schemes with different auto finance organizations. With a careful study of the schemes sold at the time of car buy, substantial conserving in car financing can be obtained. (iii) Orde Motors Piccolo car is usually not loved by majority of the respondents, due to their perceptions, associated with safety, stability, status symbol etc .
Nevertheless the manufacturer is continuously working to rectify these concerns. For the potential buyers having low disposable profits, it is therefore advised that in least taking into consideration the very low price of this car, the current style available at enough time of order can be again technically examined (iv) The federal government policies for protection of environment are influencing the engine type and the gas used in an auto. It is therefore 219 recommended that buyer should select a style which is having futuristic technology engine. six. 2 . your five ESPECIAL RECOMMENDATIONS ON THE BASIS OF SHIFT IN
CONSUMER PROFILEThis study reveals the fact the ‘Rural Market’ of India is growing quicker then ‘Urban Market’. The perception of car making industry as well as policy planers with the federal government in India has deemed car as a commodity to get urban inhabitants. This sort in the buyer profile in the event taken in serious account can lead to following recommendations6. 2 . 5. 1Recommendations for the automobile manufacturesi. The interior design of the cars for the future versions can be reviewed, and new models at least some variations of new versions can include features suited to rural buyer.
To give cases the long front chair of old style models could be reintroduced, the capability of gasoline tank could be increased and so forth ii. The topographic requirement of rural area can be considered pertaining to technical requirements, of the vehicles e. g. wheel size, road clearance etc . to make it even more acceptable in rural India. It is necessary to provide additional prevention of dust to the vital factors, like fuel injection systems, carburetor, ignition program etc . iii. It is recommended that car manufacturers explore the possibility of introducing “Four Tire Drive” program in small car as well. iv.
The Personal car sales- net function currently centers more on urban India, a move is recommended from this approach. v. It is recommended that, following sale assistance net work is to be prolonged to country area. Considering that the area to become serviced will very likely be highly large, a module creating a central workshop with portable service automobiles attached to it can also be considered. 220 vi. Intended for the manufacturer like Maruti having major share in small car part, it is recommended that they will develop a program through which several selected gasoline outlets can be used for rendering authorized restoration service simply by tanning the staff of energy outlet.. installment payments on your 5. 2 Recommendations for vehicle finance organizationsi. The current approach to Equated Monthly Installments, is appointment the requirements of urban buyers which are generally fixed monthly cash flow employees. The earning pattern of the non-urban consumers differs as it is seasons. Therefore it is advised that schemes where the option of repayment in unequaled obligations, with a driver to make the full repayment within a predefined period can be released. ii. The cooperative banks are generally very secure in country India.
It is recommended that captive auto finance companies can start exploring the probability of working with these types of banks. 6th. 2 . 5. 3Recommendations intended for policy plannersThe growth in auto market segment works as a catalyst for the whole manufacturing sector. This progress is getting together with the two very important key goals of the govt e. g. Improved GDP and more employment. It is therefore recommended that the plan planners in government should design the policies which can boost the sale for cars (small cars) in Indian leader market.
A number of the suggestions happen to be as underi. It is recommended that in place of uniform road taxes through the state, something of differential taxes based on the type of the region in which a personal vehicle is in use may be implemented. ii. To increase the utilization of cars, more priority needs to be also provided to the streets connecting the villages to nearby urban centers. 221 iii. It is recommended that just like agriculture equipments the smooth loan schemes, for non-urban user to become extended for private Vehicles 4.
Government should think about suitable tax incentives for the advertising of R , G in the vehicle sector, which is often directly related to suitable car for Non-urban India 6th. 2 . five. 4 Recommendations for prospective car buyers. i. The support backup is very necessary for the high technology based automobiles. It is therefore advised that client should analyze this aspect carefully. ii. The road conditions may extremely from the urban centers in the rural area. The automobile specifications required to be looked at, from this angle. 6. a few Directions to get Future/ Further more Study i actually. The study pertains to study of sustainability of small cars in Indian automobile sector.
This study opens the scope for conducting long term researches for the sustainability of big cars MPVs, SUVs, LCVs and hefty vehicles. ii. The study is definitely confined to carry out the study of marketplace sustainability, nevertheless , future studies may be taken on for executing the specialized sustainability, sociable sustainability, environmental sustainability, and financial durability of little cars or any type of other item. iii. The study also starts the opportunity of executing such analyze at foreign level masking different sizes of sustainability of little cars. 222
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