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Research, Marketing

Task one particular (P4 work with marketing study for advertising planning) Results -75% want more kid’s sandwiches -82% want the shop to be open longer -65% stated the staff was unfriendly -50% said the contents from the sandwiches could be fresher -80% said they can prefer even more wraps SWOT Analysis Talents , Mainly because Mr. Khan has carried out the market research on his competitors his can adjust his individual store ensure it meets the requirements the customers need such as making sure his personnel are friendly and help when serving buyers.

Weaknesses -The weaknesses of Mr.

Khan’s sandwich shop is that there may be already a shop in the area with a the least 200 customers which may help to make it harder for him to get started on getting buyers especially if the retail outlet has a wide range of loyal clients. Also if there is one store there may possibly more which could mean he has set up his business within a bad area. Opportunities To expand the range of sandwiches available in his store, more kids sandwiches provides more clients in with young kids also to begin making even more types of wraps to ensure that there is a greater selection of food available in retail outlet bringing even more customers through the door consequently increasing sales and profits. , By keeping his store open for a longer time than other retailers in the region he can probably gain more customers from the other store and maybe find clients who employ his retail store nearer to closing period. -If Mister.

Khan could source all of the contents of his sandwiches locally and use that as promotion so that this individual has the finest ingredients since it can bring even more customers. Hazards , Any new retailers that are beginning can be a potential threat and steal clients from his store since they may give better assistance, products or their prices may be reduce. , Also if you will discover any supermarkets around the location that promote sandwiches since they sell them at much lower prices than he can thus there is menace of the grocery stores stealing customers Smart Objectives 0% explained they would prefer more wraps -To develop a new brand of wrap centered product to trade in store Maybe look into other stores to complete some market research to see what type’s foodstuff sells and whether wraps are selling or not. Then simply on the exploration that this individual has carried out create a fresh menu of sandwiches that include a selection of wraps, also Mr. Khan could introduce the wrap having a special offer such as a meal package, half selling price or buy one get free. Mister. Khan may also do a joyful menu in route up to Christmas 82% want the shop to be available longer Maintain the store open from six: 00am till 4: 00pm for lunchtime and breakfast also maybe open it for a two hours in the evening to boost and make a minimum of sixty sales daily Increase the sum of sales he makes in a day by using a meal deal that would attract more people into his store daily also in the event that he was to hold the store available for longer than he could get more product sales in the after hours with the afternoon when ever didn’t use for be open. Mister. Khan may also open it for a few hours at night to see if this individual could get any kind of sales after that. 5% explained the staff was unfriendly -Gain 30 regulars that use your local store 3-5 moments week inside the first two months By employing even more friendly personnel that connect to customers and so his retail outlet becomes a even more friendly place with better atmosphere, this might mean that buyer could his shop more regularly and regularly in their place of work so that Mr. Khan is aware he offers at least 30 guarantied sales every day. 50% explained the contents of the sandwiches could be more fresh -Source all ingredients that are being used in casse-cro?te locally electronic. g. local farms and butchers. Simply by Mr.

Khan sourcing all the contents of his casse-cro?te and elements locally via local facilities, grocers and butchers also perhaps employ organic fruit and veggies. Then promoting in his store and on the menu that he uses fresh, locally sourced substances in his foodstuff may bring in more buyers. 75% desire more kids sandwiches -Open new brand of child primarily based sandwich products and meal package that contain a glass or two a plaything also a larger variety sandwiches. By needs to make a children’s menu with a product selection from casse-cro?te to beverages and toys and games.

This will provide more people who have children in his sub store and mean that the parents will stay much longer and spent more money in his shop mainly because their children are happy and amused with the meal they have. PESTEL Analysis Politics -Political factors are Laws passed by the government that affect the business and to what degree. These kinds of political elements include areas such as taxes policy, labor law, environmental law, trade restrictions, charges, and personal stability.

Political factors could also include goods and services which the authorities wants to offer or become provided and people that the authorities doesn’t want to be provided just like tobacco and cigarettes that the governments allow to be sold sell nevertheless puts heavy tax about. The smoking ban had a big effect on all business when it was put in place nevertheless it was a great for retailers and organization like Mr. Khans meal shop as it prevents smokers from cigarette smoking in business and public areas which allowed more people and a wider selection to use the company such moms and kids to use his store that wouldn’t have got used it ahead of because of the smokers.

Economical -Economic factors consist of economic growth, interest rates, exchange rates plus the inflation rate which affect business in the way of stock prices, rent and taxation these factors include major effects on how businesses operate and make decisions. For example , rates of interest affect an organization like Mr. Khan’s income, revenue and debts since his are actually will become more costly affecting just how much his organization makes and what it worth. This can have an effect on how much his sandwich develops and grows, possible fresh store he could open and how speedy it does therefore.

Exchange costs affect the costs of exporting goods as well as the supply and price of imported products in an overall economy this influences Mr. Khan Business since it could import some of the materials used in his product as well as the exchange prices can differ and tax upon importing and exporting products can enhance. Inflation impacts all organization because it affects prices of products and companies and taxation on organization like Mister. Khan’s sub shop as the prices of his ingredients can boost, the tax on his business may increase and the rent for the premise of his business particularly with inflation increasing.

Social Cultural factors include the cultural elements that affect businesses which will include inhabitants growth rate, age, career attitudes and various cultures. Age group is has a big affect such as if perhaps Mr. Khan started to help to make his organization more kid friendly and offer coloring and play areas for children. Making the inside of his store more comfortable by utilizing sofa with capacity of instead of plastic-type material chairs. Scientific Technological elements include the ways in which technology has evolved the way organization operate as well as the rate of technological alter.

Examples of this could be business supplying free Wi-Fi when you use the company this is a thing that Mr. Khan’s sandwich shop could think about offering to the customer because it can easily increase the range of customer that use it these kinds of students and business men that buy the lunch and use the Wi-Fi on their laptop computer to do operate. Another scientific factor will be for Mr. Khan to start using nick pin enabling his consumers to shell out with greeting card because their very own lots of potential customer that may not have cash with them but they have a credit card so avoid using his sandwich shop.

Any more advance technology that this individual could use in his business just like new refrigerators, cooking plus the equipment he uses to make the sandwiches which may all probably increase the top quality of his products. Environmental These are factors which can relate to the sociable, political and legal elements affecting an enterprise. Some examples on this would be Mister. Khan changing a new perspective to just how his business gives returning to the environment, by packaging this individual uses to wrap his sandwiches in perhaps applying bio degradable packaging.

Reducing the amount of the labels he uses so that he has much less waste. Another thing Mr. Khan could consider is minimizing the amount of squander his business generates overall, by minimizing it he’d not only cut costs himself around the waste packaging that is not employed and it would reduce expense of rubbish removing because he will then have much less non recyclable waste. These types of moves would also increase the image of his business in that it will be environmentally friendly. Legal

Legal issues require the development which goes on inside the business it provides various regulations such as discrimination law, client law, antitrust law, job law, and health and basic safety law. These factors can affect how a business operates, its costs, and the demand for usana products. Because Mr. Khan’s business is relatively fresh and a lot of the existing laws have already passed even so law including the smoking prohibit for example would have affect Mister. Khan’s business because when the law approved it was very good news for mothers and kids but bad for any people who smoke and that before would have been able to smoke in the cafe.

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