REAL CASE STUDY I
Hershey Foods Company: Failure and Success with Information Technology Standpoint Managerial Standpoint Objective To examine the reasons in back of the SAP AG’S R/3 ERP implementation failure by Hershey’s Meals Corporation Issue What could did otherwise to stop the SYSTEMS APPLICATIONS AND PRODUCTS AG’S R/3 ERP implementation failure by Hershey’s Meals Corporation? Aspects of Consideration At the end of 1996, Hershey Foods Company the leading manufacturer of chocolates, confectionaries and beverages in United States of America commenced modernizing hardware and software systems inside the company.
So that they can manage Y2K issues, that chose to change those systems and move to client/server environment, which usually suggest that the company had pressing needs which in turn forced the implementation. It absolutely was to switch to the new ENTERPRISE RESOURCE PLANNING system by April 1999 as per first plan.
That chose 3 software distributors , SAP, Manugistics, and Siebel to get implementing different software themes. The company put in $112 million and 35 months on the ERP project. The task was running as per routine till January 1999, and when it found the final period of the setup, the company faltered.
Time pressed, they proceeded to go live in Come july 1st 1999 which in turn led the organization experienced many problems pushing orders throughout the system, leading to shipping gaps and shipping of unfinished orders. The retailers whom ordered intended for Hershey’s items could not get them time, however the company had ample products stocked in its warehouses. Nevertheless , it was inside its final stages for Hershey to respond to this problem. As a result, Hershey’s income dropped. Many and varied reasons have been mentioned for the Hershey ERP failure. 1, the task was formerly scheduled for taking four years, but the organization forced the implementation to travel live in simply 30 several weeks.
Two, the corporation simultaneously executed a customer-relations package and a strategies package, largely increasing the general complexity and employee learning curve. Three, the company proceeded to go live in their most popular time of the year, prior to Halloween, as well as the resulting delays caused revenue to land. Though SYSTEMS APPLICATIONS AND PRODUCTS was blamed for Hershey’s disaster, you’re able to send management viewed it in another way. Hence, the very best management in the company and also industry analysts began taking a look at other reasons for the problems in Hershey.
Substitute Courses of Action 1 . Ahead of opting to deploy a fresh ERP program, try to consider upgrading the old type of program rather than instantly launching for a new one particular. Before trying to replace individuals systems and shifting to new kinds, try to know the dimensions of the factors affecting or contributing to success and failures that you encounter over the implementation. Assess the needs first before making a decision. Likewise before deciding to deploy a new program, try to stabilize first the phases of its setup before going upon live.
Ensure that the old version of strategy is running standstill during the 1st phase of implementation with the new system. Lest the modern system all of a sudden fall short, you’ve still got the old type of program to back again you up during mid-operations. 2 . Do not have multiple sellers within one project. ENTERPRISE RESOURCE PLANNING systems must be installed in a more staged method, especially when applications from multiple vendors are involved. Roll out the modules in stages and don’t attempt to put into action other applications simultaneously. 3. Choose the right coming back implementation.
Employing it within a wrong time is a messed up. The company may have very well averted this problems if only they thought of going ahead with ERP during those occasions when the business process in the whole market activities a slower movement. And never went to the extent of spending the complete time and initiatives on applying ERP. This will likely disrupt the conventional functioning in the business and creates dilemma in the company. Since focus was totally diverted to ENTERPRISE RESOURCE PLANNING it was impossible to rectify the uncertainties that come about in the business as a result of ERP.. Powerful testing and scheduling. Powerful testing in an ERP execution can lessen exposure to failure risks and damages. Under no circumstances opt to accelerate the setup process, exactly where several themes are executed simultaneously. The organization must ensure the system is totally tested and ready for execution. If possible, prepare the ERP project to go-live date during the provider’s slow durations. Effective booking is important in ERP implementations because the process is extended, complicated and delays can increase huge costs.
However , management must review tightly the need for stretching the timeline to ensure success with the project. TOWS Threats ENTERPRISE RESOURCE PLANNING Implementation in Hershey Foods Corporation could be a difficult, time-consuming, and costly project for the company. The technology is tightly built-in and requires a commitment via all department. It can take years to finish and cost risks. Furthermore, there is no assure of the outcome. If not really properly organized for, the investment might drive Hershey out of business. Possibilities Hershey manufactured efforts to stabilize SYSTEMS APPLICATIONS AND PRODUCTS and other systems. Hershey’s recent upgrade of its ENTERPRISE RESOURCE PLANNING system to R/3 edition 4. was completed 20 percent under price range and without some of the order finalizing and product-shipment disruptions that marred the initial $112 , 000, 000 rollout it happened in 1999. It was capable to make much more than 30 improvements to the core organization processes within just 60 days of going live.
The company mentioned enhancements such as the automation of pick-list control and materials management invoice verification, in addition credit processing for distributors to armed forces customers. These types of improvements have helped reduce costs and speed up processing instances. It has as well “achieved a near-zero-defect creation environment with R/3 4. and is applying SAP’S organization analysis tools to measure the impact of sales and marketing courses as they happen. Weakness Hershey wouldn’t designate whether the complications stemmed from it is configuration in the system and also the software itself. The top managing of the business as well as sector analysts started looking at the reason why for the problems at Hershey. Though SYSTEMS APPLICATIONS AND PRODUCTS was blamed for Hershey’s disaster, you can actually management seen it in a different way: Hershey chose to take shortcuts since the task was actually scheduled for taking four years, but the business forced the implementation to visit live in merely 30 months.
Thus, Hershey’s experiences demonstrate the fact that most troubled ERP rollouts result from project management issues, not really faulty software program. Strengths Simply by experiencing these kinds of failures Hershey Foods Corporation’s IT Personnel was able to go beyond its delivery commitments pertaining to the job because of good program supervision and professional leadership, careful planning and an extensive testing and teaching plan. Now the setup underwent considerable testing. Hershey made sure to take the time and resources to thoroughly check the computer devices.
Conclusion Consider alternative course of action no . you Failures in major business/IT projects continue to occur to huge companies just like Hershey Food Corporation with so much THIS expertise and financial resources. These kinds of mistakes expense the price in the end. Hershey offers learned important lessons from other SAP rendering and these lessons are to move slow and be even more methodical. The lessons learnt can as well act as indication intended for failure or bankruptcy simply by driving you out of the business path.
Hershey’s failure ought to caution any company that selects to put into practice such wide application and ensure that program will function smoothly ahead of entering top sales period. There is one particular final factor to be regarded as in any level of project inability. All achievement is seated in both luck or perhaps failure. In case you begin with good luck, you learn nothing but arrogance. Nevertheless , if you start with failure and learn to evaluate it, you also learn how to succeed. Failing begets knowledge. Out of knowledge you gain intelligence, and it is with wisdom that you may become really successful.
Suggestion Before investing in a specific ENTERPRISE RESOURCE PLANNING software package, businesses like Hershey Foods Corporation need to take the time to evaluate their very own ERP requirements. They need to establish in advance: 1 ) How they need to run all their business? 2 . What complications need to be settled? 3. Precisely what are their goals? 4. Exactly what the current procedures ” what works and what will not in the implementation plan? five. What computer software will finest resolve their very own problems, meet up with their desired goals and goals?