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CASE STUDY STATEMENT 1 Case Study On Kodak, What Went Wrong? Patricia A. Webster Oklahoma Wesleyan University EXAMPLE REPORT two Introduction The case study is going to analyze what areas of failing caused Eastman Kodak to keep to have continuing underperformance and misalignment inside the company’s functions. There were several serious matters of company failure within the park of Kodak’s ideal planning and decision making.

The research will review these failures, recommendations for transform will be reviewed, and clear explanations why the wrong decisions lead to the failure to get growth will probably be reviewed. A conclusion will discuss how Kodak provides managed to survive despite the poor corporate decisions and how the organization must reexamine the majority of the latest strategic selections they have built. Strategic Evaluation George Eastman founded Eastman Kodak Business in 1880. Within four years Kodak had become children name after he substituted glass photo taking plates having a roll of film.

His decision about the company’s idea was to give attention to quality. He stated, “Nothing is more significant than the benefit of your term and the quality it stands for. Simply by 1963, color prints come up by this business. By 81 they launched new product lines including cameras, graphic arts, and medical the image. Their top sales tripled to $10, 000, 1000, 000 in those days. Kodak’s efficiency today is within trouble, revenue are drastically falling, you’re able to send profit margin had rejected to a incredible 3% in 2005.

The chairman in the shareholder’s walked down that year conceding a unsatisfactory performance all-around. Due to decreasing economic environment from this country the organization continues to show up. Several business failures possess contributed to the spiral downwards. The connection among logic and creativity was not present. That they failed to get on the bandwagon with the modern world and technology at the beginning of its era. Up coming was the insufficient strategy between revolution an incident STUDY SURVEY 3 advancement and the technique it called for.

Kodak did not realize the value of the strategic planning required to move ahead and attack the changes the company required. Kodak could have addressed the change by simply evolutionary means by slowly establishing business approach incrementally since the beginning of the digital age in the 1980’s, but they did not and this lead to great demise of the business. Also important was the lack of marketing and resource tactical planning. The leaders should have addressed the multiple levels of relationships between resources and practices that exist within a business.

Finally and one of the most key elements was the not enough focus on your competitors. Very little tactical planning was performed with regards to the competition of other technologic corporations. Alternatives, Recommendations, Realization Despite regularly reports of poor economic forecast, Kodak has managed to keep circumstantial by giving on to the classic razor-blade model of analogue technology. The company’s CEO, George Fisher recognized the validity from the digital globe. So the organization needs to increase on that new perception.

Marketing will have to broaden all their horizons, also crossing seas and starting new projects in the Far eastern markets and beyond. Kodak should take advantage of the barbaridad demands of shoppers around the world. Tactical review and planning will need to involve familiarity with their competition. Knowledge is usually power, Kodak’s greater understanding and knowledge of other corporations such as their particular will cause more improved strategy and planning for its future. The key now is to build a worldwide strategy that could continue to make use of both the elderly and new generations. CASE STUDY REPORT four

References Brickley, J., Cruz, C. & Zimmerman, T. (2009). Managerial Economics and Organizational Architecture. (5th Ed. ). Boston, MA: McGraw Hill Irwin. Hamel, G. (1990). The core competence of the firm, Harvard Organization Review. May- June, pp. 79-91. Kodak, 1985. Gross annual Report, Eastman Kodak Senge, P. (1990). The Fifth Discipline: The Art and Practice from the Learning Firm. New York, NY. Currency Creating. Wit, B. & Meyer, R. (2004). Strategy Method, Content, Context. Chicago, IL. Thompson Learning.

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