CHIC-BOY Vision For being the hottest franchisee of Chic-boy by the year 2020. Mission To be the best Chic-boy franchisee in the Philippines by giving the most delicious Filipino meals at incredibly competitive rates. Will constantly maintain the maximum standards in food preparation and service.
Not only profit-oriented although is service-oriented as well. Excess food that are not served will be donated to the less fortunate littermates at the end of the day.
Goals and Objectives 1st Target: conduct a soft-opening from the franchise by simply December 2011 and to be fully operational by the begin of season 2012 Each of our specific objectives are the next: To perform daily inspections on the floor and restaurant gear Strictly put into action the technical specs set by simply Chic-boy as well as the Food and Drug Administration (FDA). To hire possible employees together with the ample volume of encounter every six months time. To review worker skills and knowledge of Chic-boy operating methods every a couple of months.
To strictly comply with the requirements set by Chic-boy through prompt payment of royalty costs and other related payables. To attain an RETURN ON INVESTMENT in a span of couple of years. To establish minimal 5 limbs by 2020. Chicken for Baboy Quick history of the business A group of BM studens from DLSU-M did find a great potential in franchising and they were encouraged by way of a professor to pursue the venture. Those hateful pounds started to detect Chic-boy within a commercial middle in Alabang. It was a relatively new establishment, yet a lot of customers were entering that.
This made the group curious along with some research, they have finally decided to get yourself a franchise of Chic-boy. They thought that it was a good opportunity for them, because they can place the franchise much more desirable locations in Community Manila. Definition of the Market Fast Food Restaurant (aka Quick Service Restaurant) , limited menu establishment which lends itself to production line approaches of producing foodstuff that is served packaged pertaining to immediate ingestion, on or off the cafe premises. (Franchise Direct. com, n. deb., para. 3).
Fast Food Market , can be assessed as overly saturated because of the countless establishments contending for prominence Established brands make it hard for prospective entrepreneurs to the market with a new service or product Chic-boy offers a new strategy which may tap the unexplored portion of the fast food market as it nonetheless holds several potential growth and success for newbies. Its principle integrates the best qualities from the leading take out chains today The operation will focus on the W, C, and D marketplace of the Philippine population.
Students and staff with a strict budget for meals but still desire for rich-tasting Filipino food that will complete their stomachs to the rim will find what they are looking for in Chic-boy. A budget of around PhP 50 to PhP 100 will certainly satisfy their hunger At the moment, Chic-boy does not have significant share in the take out market nonetheless it is slowly and gradually gaining establishment with some take-out retailers and 10 dine-in stores, 9 which are franchises. 10 more are beneath construction throughout Metro Manila, and 5 of these will be serving day-to-day.
Description of goods, Services Merchandise: Chic-boy Began on 08 and became franchisable November the year after, Chic-boy is relatively fresh in the market. Registered under the Filipino Franchise Connection (PFA) which certifies that it is legal and all its files are complete. Chic-boy’s concept is developing into one fast food restaurant the very best qualities in the leading junk food chains today such as the best selling chicken inasal, lechon manok and liempo together with the ever popular unlimited rice. It shows the most popular Filipino dishes that may be best ideal for a fast food setting.
Cebu Lechon Manok Cebu Lechon Liempo Chibog Busog Meals Chiquito Foods Magandang Umaga Meals Alluring Specials Soup Merienda Area Orders Bonuses Desserts Drinks Chic-Boy Menu Organization and Management Organization Structure Company chart of Partnership plus the Chic-boy business ¢Partnership contains 5 partners ¢Two basic partners ” oversees the complete operations in the franchise ¢Three limited companions ” are consulted simply by general associates from time to time ¢Partners receive the same share of earnings ¢As an incentive, standard partners receive salaries for his or her time, efforts and resource spent inside the operations Organization Structure ¢Business Permit ¢Mayor’s permit ¢BIR permit ¢SEC registration Type (for partnership) ¢Insurance ¢Barangay Permit ¢DOLE permit ¢DOH-BFAD Accreditation Particular Licenses and Permits Quick Bio of Key Managers Shekinah Thon ¢A current student of De La Assemblée University-Manila under the Business Managing program ¢Born September twenty-one, 1991 ¢Eldest among several siblings Noel Aguilar ¢A current student of Entre ma Salle University-Manila under the Business Management plan ¢Born The fall of 14, 1989 ¢Youngest between four bros Marketing and Revenue B, C, D marketplace Young and old Filipino food one to 3 years of operations ->, exponential Expansion after the third year ->, Gradual enhance this is due to the ecline in demand of the customers Progress and Output Channels of Distribution Primary supplier: Franchisor Provides every raw materials Set up cost: a few, 500, 500 to 5, 500, 000 Including the ff: trade identity and propriety marks chic boy business design site examination, design and construction assistance management manual training courses Procurement program IT support Marketing and Pre and Grand and Content opening assistance Term in the franchise: six years Franchise payment: 500, 500 Renewal from the contract: 50% of the applicable franchise cost Royalty cost: 5% of gross sales Merchandising fee: 2% of the revenues ROI: two to installment payments on your 5 years Aguilar. Araneta. Bonite. Piad. Vergara MANY THANKS! New business style developed by Pier One Bar and Barbeque Holdings Corp. Combination of the Lechon Manok and Liempo from Cebu and the Poultry Inasal from Bacolod. Opened up its initial branch in Marikina in September 08. Currently offers: Four branches of Chic-Boy take-out shops. company-owned, 1 franchised. Ten dine-in twigs. 1 company-owned, 9 franchised. Business Explanation and Perspective About Chic-Boy¢ Marketing and Sales Price Prices are very cost-effective. Because the target audience is the W, C and D the values that are established will fit in their budget. The class An industry can also afford it in the event that they wish to try it out. Prices range from P49 to P99 for individual meals. P100 to P200 for Lechon Manok and Liempo. Merchandise Offers many different Filipino delicacies, with a diverse kind of flare. Can quickly always be served. Menu is different, customers can consider a wide range of food. Quality and value for the customer’s money.
Place Most of the dispenses are located in other places of NCR, just like Las Pinutis and Mandaluyong. There is only one Chic-boy branch in Paranaque as of now. Owners strategically decided to go with Sucat while the location where they will place their institution because of the the number of visits. Promotion Reliant on word of mouth for advertising as Chic-boy is new to industry. Franchisor may well opt to release print, TV SET, and a radio station advertisements quickly, non-e as of now. Soruce: Chic-Boy Chicken in Baboy. (2010). About Chic-Boy. Retrieved February 22, 2010 from http://www. chic-boy. com. ph/about. code Soruce: Chic-Boy Chicken for Baboy. (2010). Chic-Boy Menu. Retrieved Feb . 22, 2010 fromhttp://www. chic-boy. com. ph/about. html Monetary Management
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