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Launch People search for beauty. They may be constantly trying to give themselves a whole change or boost what they possess. They drop by the nearest frizzy hair and salon to be relaxing treatments by stylists and beauticians to style all their tresses, form their eyebrows, and color their nails ” every for a few (or more) money.
An hour within a hair and salon shop every month and one emerges confident and able to take on the world. Beauty salon and spa business has grown speedily over the past ten years. Latest extrapolations from U. S. census data you can put salon and spa services industry in over 35 dollars billion yearly.
And that determine doesn’t range from the retail sale for professional beauty products which is at least one more $7 billion annually. Although traditional barbershops, hair salons and spas and fingernail salons have experienced moderate growth, high end beauty salons and spas have seen significant spikes of revenue in recent years. In the modern times, this organization has noticed redundant profits in Bangladesh. In this second introduction of “Trendster a full-service beauty salon to the Bangladeshi market is a thrilling new advancement for us.
Our work: “Trendster is dedicated to regularly providing high customer satisfaction by rendering good service, quality products, and furnishing a nice atmosphere in an acceptable price/value relationship. All of us will also maintain a friendly, fair, and imaginative work environment, which will respects diversity, ideas, and hard work. Owners and supply of finance “Trendster is a relationship business held by several owners. Ms. Farzin Ahmed, co-owner with Kabir ahmed, her partner, has worked in a prestigious, high end salon in Gulshan, Dhaka for the past 2 yrs.
Ms. Farzin has created a big client pursuing through hard work and determination. She and her skilled team of beauticians, provides what it takes to create this opportunity an extremely powerful one. All of us expect each of our growing reputation to lead to new clients and beauticians to compliment our expected growth. To achieve our targets, Trendster is seeking added loan funding. This bank loan will be paid from the cashflow from the organization, and will be collateralized by the resources of the firm, and backed by the character, knowledge, and personal guarantees of the owners.
Address: The salon will be located at House 25, Road five, Block A, Bashundhara Residential district, Dhaka. The salon will utilize 1, 540 sq ft. The location is usually strategically positioned on one in the high profile area, with comfortable access from all the parts of community. Justification As we have said ahead of, the owner has established a large client following through hard work and dedication. So , the rising demand from the owner’s clientele, as well as the ambitions of the owner to one day time start her own salon, and the purchase of very professional and qualified hair experts to support the salon, has turned this business one of great potential.
Moreover, the salon business in Bangladesh is elevating potential. The keys to success in our business are: * Location: Providing an easily accessible location for customers. 5. Environment: Offering an environment favorable to offering relaxing and professional service. * Convenience: Offering customers a wide range of providers in one establishing, and expanded business several hours. * Popularity: Reputation of the owner and other “beauticians” as rendering superior personal service. Target Market: A target market is a specific, well-defined section of consumers which a company strategies to target using its products, services and advertising activities.
Goal marketing orients all of the different components of the marketing function toward an individual group, maximizing the appeal of brands to specific markets. The term “target audience” is narrower, this refers specifically for the group of consumers targeted by adverts. Now we will describe the segments of the salon’s target audience: Category of segmentation: 1 . Geographic segmentation installment payments on your Demographic segmentation 3. Psychographic segmentation 5. Behavioral segmentation Geographic segmentation:
City: Dhaka is the capital of Bangladesh. Gulshan, Banani, Baridhara, Uttara, Dhanmondi are most well-known area in Bangladesh and many of the wealthy people are living in these areas. That is why, persons of these areas are the target clients of Dhaka city.
So , they deserve a spa store where they can meet their particular demand. If we launch the Salon in those areas then it is going to carry an excellent profit that is really the key cause. One more city, which will become one other large marketplace after Dhaka, is Cox’s bazar. Certainly, the longest sea-beach has a very large quantity of foreigners who come to enjoy the holiday, must seek the beautiful pleasure of spa service. It will be each of our best opportunity to start the business generally there considering the two local and foreign visitors comfort and ease to enjoy the sea-sight with full fulfillment.
And no uncertainty, a huge amount of revenue will come out of this target market for future. installment payments on your Density: Certainly we are targeting the cities. No doubt, the indegent and misleading villagers is not going to agree to get those great things about spa and in addition they cannot endure the cost also. That is the primary cause to focus on the metropolitan area as a target market. Market segmentation: 1 . Income: We would like to give better service to the client than the others. We all will provide companies to the people of numerous kinds of salary.
But the primary condition would be the customer himself/herself must have that capacity to pay for the service. So , we certainly have planned to generate target customers those who are well off to pay out such as, central and leading level employees, business individuals, university faculties etc . our company is also supplying reasonable price for the students whose income ranges 6000-12000 with discounts. 2 . Education: Students of distinct universities whom are fashion conscious happen to be our concentrate on customers. We could offering regarding the students. Today, it is not feasible to target the scholars of entire Bangladesh, or perhaps outside the Dhaka city.
In this respect, we are focusing on those who are near to our store, such as, students of NSU, IUB, AIUB and so forth it is sure that targeting this kind of segment, we are going to get a many customers who also are students. 3. Era and education: Though the target market differs employees of good amount of income, business persons and students, although we simply cannot ignore others beside these kinds of customers who too take the services possibly only haircutting or hot tub service with barber providers. The details of the customers, their particular potentials, careers are explained below with target consumers.
Age| Occupation| Details | Market potential| 5 to 12 (children)| Kindergarten pupils or principal students | Do not have a lot knowledge on hair-stylingBirth rate in Bangladesh is increasing| Weak| 13 ” 18 Teenagers| Extra school students| Begin to follow the current trendStrict rules in secondary schoolSmall consumption electricity | Medium| 18 -25(young adults)| University students| Normally no guidelines restricting their hair style Have income sources because can be a home tutor or doing so work through internet like because free introducing etc . Strong| 25 to 40 (mature adults )| Doctor, professional, teacher, bank, marketing expert, business person, | Do not communicate with consumers Income resources | Channel | forty five -60(Middle outdated adults )| Doctor, industrial engineer, teacher, banker, marketing official, business person. | Challenges of having less hair Offering more about hair treatment| Quite strong | Above 60(old aged adults)| N/A| Normally do not have a great deal hair| Weak| Psychographic segmentation: 1 . Lifestyle: From achievers and striver obviously it is also possible to make great profit since they are really so careful about their lifestyle.
Although from the remainders the market potential is so weak that we were forced to goal the achievers. 2 . Social class: The upper class persons is always careful about their life. So , really obvious that they will agree to use much money if they get top quality services. So from this segment our main target will probably be upper class persons. The middle course people as well careful about their hair and other portions of fashion, but not as the top does. Behavioral segmentation: 1 )
Occasion: In Bangladesh Eid, Pahela Baishakh, puja, Valentine’s are the situations people observe with superb joy. In this time we can provide some special deals or regarding the customer for building a great relationship while using customers. All of us will give same facility just like as another salon like since ours but actually will give service lower price than these people for titanium wedding bands occasions. 2 . Benefit: We will provide high-quality products to achieve the service from the customer to draw them to this salon. Whenever we do this after that we will get some frequent customers who will be successful for us. Consumer Status: All of us will provide low cost for the totally normal and first time user that will aid us to draw them to this kind of salon which is essential to generate good relation with the consumers and to attract the customers intended for our salon. Positioning approach: Positioning technique is the process by which internet marketers try to produce an image or identity in the minds of their target market for its product, brand, or perhaps organization. Primary Idea Strategy simply describes the product or perhaps service. Its purpose is only to determine whether the idea has any fascination to the end buyer.
Placing Concept efforts to sell the benefits of the product or service to any buyer. The positioning concepts focus on the rational or emotional benefits that client will receive or perhaps feel by using the product/service. A successful positioning strategy must be created and qualified before a “positioning statement” can be produced. The setting concept is shared with the target audience for feedback and optimization. Manufacturer positioning procedure Effective Manufacturer Positioning depends upon identifying and communicating a brand’s uniqueness, differentiation and verifiable value.
It is necessary to note that “me too” brand placing contradicts the idea of differentiation and should be ignored at all costs. This kind of copycat brand positioning only works if the business offers its solutions at a significant low cost over the additional competitor(s). Generally, the brand placement process entails: 1 . Discovering the business’s direct competition (could include players that offer your product/service amongst a larger profile of solutions) 2 . Focusing on how each rival is positioning their business today (e. g. laiming to be the quickest, cheapest, greatest, the #1 provider, and so forth ) a few. Documenting the provider’s own positioning as it exists today (may certainly not exist if startup business) 4. Contrasting the company’s setting to its competitors’ to recognize viable areas for differentiation 5. Making a distinctive, distinguishing and value-based positioning idea 6. Making a positioning statement with important messages and customer value propositions to be used for marketing communications development through the variety of audience touch points (advertising, multimedia, PR, site, etc . )
Product setting process Generally, the product placement process requires: 1 . Identifying the market when the product or brand can compete (who the relevant purchasers are) 2 . Identifying the attributes (also called dimensions) that define the item , space’ 3. Collecting information by a sample of shoppers about their perceptions of each product on the relevant attributes 4. Determine each product’s discuss of head 5. Identify each product’s current position in the item space six. Determine the point market’s desired combination of features (referred to as an ideal vector) 7.
Examine designed to suit between: 5. The position of the product * The position from the ideal vector Product Setting for salon Product placement refers to all “products and services, ” not just the physical products that we work with (and sell) in our day spa. Product decisions include: * Brand 5. Quality * Styling 2. Safety 5. Packaging 5. Guarantees 5. Support Price Positioning intended for salon: Costs spa products is a main factor of the promoting mix. Prices decisions impact all your other marketing decisions. Pricing decisions include: * Skim charges (to take full advantage of profits) Transmission pricing (quantity maximization) 2. Suggested price tag price 2. Discounting * Bundling * Seasonal prices We have considered as the following: To increase profits, should certainly we value our companies and to “skim the cream” off the the top of market, to people who are less “price sensitive”? Will the target buyers support that strategy? Will we and our personnel be better served if we continue to keep prices low, to reach a broader marketplace? Will all of us sell in (or below) suggested selling price? Can we offer savings by bundling products and services? Do we run seasonal promotions?
When clients purchase spa packages, do we provide discounts in products and/or future solutions. Selecting a general positioning technique: Consumers commonly chose products and service giving them the very best value. Marketers want to position all their brands around the key benefits that they give relative to contending brands. The full positioning of brand is called the brands benefit proposition the full mix of benefits upon which the brand is positioned. More for more: “More for more positioning entails providing one of the most upscale service or product and recharging a higher price to hide the highest price.
Black slice hair salon, a whole lot included tool. Each promises superior quality, durability, performance, or style and alter a price to much. Not merely is the marketing offers of high quality. It also gives prestige to the consumer. It symbolizes status and a loftier lifestyle. Often the price big difference exceeds some of the incrementing top quality. In general, businesses should be looking for opportunities to bring in a much-more-for-much-more brand in any underdeveloped services or products category but more-for-more brands can be weak.
More for the same: Hair salon can attack a competitors more for more positioning by in traducing a brandname offering equivalent quality yet at a lower price. Dark cut hair salon its Lexus line having a “more for the same value idea. The same for sale: offering “the same pertaining to less can be powerful value proposition everyone likes a good deal. For instance , fair and care salon offers equivalent service for less money for overall performance. Discount retailers such as day spa service. Less for a lot less: A market more often than not exist to get products offering less as a result cost reduction.
Few people require, want, or perhaps can afford “the very best in almost everything they purchase. In many cases, buyers will gladly settle for below optimal overall performance or quit some of the special features in exchange intended for low price. “less-for-much-less positioning consists of meting consumers lower performance or quality requirements for a much cheap. For example fair care hairsalon general shops offer less costly goods by very low value. More for less: of course , the winning worth proposition is the offer “More for less. Many salon claim to accomplish this.
For example , good and care salon statements to have better products and lower prices for a offered level of functionality. In the short run, some firms can actually attain such lofty positions. However in the long run, corporations will find that very difficult to sustain this sort of best “of-both positioning. Offering more usually costs more, making it difficult to deliver on the “for less assurance. Fair and care salon that make an effort to deliver equally may miss out to even more ” centered competitors. The important thing is that every single company need to develop its own positioning strategy, one that helps it be special to its goal consumers.
Supplying only “the same for the same provides simply no competitive positive aspects. leaving the firm during the pack. salon offerings one of many three dropping value propositions_ “the same for more, “less intended for more, “less for the same_ can inevitably are unsuccessful. Here, customers soon understand that they’ve been underserved, tell others and get away from the brand. Placing statement: Firm and manufacturer positioning ought to be summed in a setting statement. The statement should follow this type: To target part and will need our brand is idea that point of difference.
The positioning initial states the product membership within a category (spa or salon business) after which shows their point of difference from other members in category has more salon. Placing brand within a specific category suggests similarities that it may well share with various other products in category but the case for the rand name in a amazingly different category. Differentiation Strategies of Salon Difference Strategies This plan involves picking one or more conditions used by buyers in a industry , after which positioning the business uniquely in order to meet those criteria.
This strategy is generally associated with recharging a premium value for the product , often to reflect the bigger production costs and extra value added features provided for the consumer. Differentiation is about recharging a premium cost that more than covers the additional production costs, and about providing customers very clear reasons to choose to product over other, fewer differentiated products. Top of Form * Complementary Providers: This will motivate additional consumer purchases. For instance , If you give facials, give a free make up consult with every single facial.
Customers who like to pamper themselves will prefer the additional provides and your salon will make additional money. * Products: Sell items that connect with the services you offer. One example is if you give braiding, you can sell hair maintenance product such as braid spray, frizzy hair food e. t. c. You could also build your own product, you could have diverse beauty services put together as being a package deal. 5. Atmosphere: Make an atmosphere in your beauty salon that allows you to charge a premium selling price for your services. For example , choose your beauty salon feel as if a spa with, calming music and soft lamps.
When customers feel re-energized and look great after they leave your salon, they will pay more and come back more frequently. * Target group: Differentiate your beauty salon from your competitors. For instance , if your main competitor focuses on high-end appointment-based clients, you should focus on basic services and walk-in clientele. On the other hand, you could offer providers that are not available at your competitor’s salon. If the competitor just offers frizzy hair services, you must offer toenail services, facials and makeup services. Strategy , Differentiation Focus
In the differentiation focus strategy, a small business aims to separate within just much more a small number of target audience segments. The special customer needs with the segment signify there are opportunities to provide goods that are obviously different from rivals who may be targeting a broader group of customers. The key issue for any business taking on this strategy should be to ensure that clients really do have different needs and wants , in other words there is a valid basis for differentiation , which existing competitor products are generally not meeting these needs and wants.
Technique , Price Focus Here a business attempts a lower-cost advantage in just on or maybe a small number of industry segments. The product will be basic , perhaps a similar merchandise to the higher-priced and showcased market leader, but appropriate to satisfactory consumers. Such products are usually called “me-tool’s product differentiation (also well-known simply while “differentiation”) is the process of distinguishing a product or perhaps offering coming from others, to make it more attractive to a particular target market. This requires differentiating this from competitors’ products in addition to a firm’s personal product offerings.
Rationale Differentiation can be a way to obtain competitive benefits. Although analysis in a niche market may result in changing a product in order to improve differentiation, all of the changes themselves are not differentiation. Marketing or product differentiation may be the process of describing the differences between products or services, or perhaps the resulting list of differences. This really is done in in an attempt to demonstrate the unique aspects of a firm’s merchandise and produce a sense of value. Marketing books are firm on the stage that any kind of differentiation must be valued by simply buyers.
The definition of unique selling proposition refers to advertising to communicate a product’s difference. * Lack of knowledge of buyers regarding the vital characteristics and qualities of products they are getting * Product sales promotion activities of sellers and, specifically, advertising * Differences in availability (e. g. timing and location). Promoting mix: Marketing mix is a set of manageable tactical marketing tool- product, price, place and promotion- that the organization blends to produce the response it wants in the target audience. The marketing mix is everything we can perform to impact the demand intended for our support.
The four groups of factors known as “the 4 Ps: product, value, place, advertising. The marketing mix of our salon can be stated under: Product: Method actually the services we will give you to the target customers in our salon. You will discover different types of solutions in our salon starting from locks cutting of male and feminine, hair colour service, skin care treatment, different types of massages to sooth the individuals from several types of pressures and other different kinds of salon and hot tub services. All these services need to be given with great care keeping the buyers satisfaction inside the mind.
In the following, checklist of companies is given: Salon and Hot tub Services: Hair Salon Business Providers:? Haircuts, styling and limits.? Hair coloring and features? Hair and scalp therapies.? Hair shampoo and conditioning.? Hair relaxers and perms.? Hair curling, reconstructing and waving Nail Salon Business Companies:? Manicures.? Pedicures.? Nail enhance.? Nail repair and building.? Hand fitness. Day Spa and Beauty Organization Services:? Physique scrubs.? Body wrapping and herbal gloves.? Massage and aromatherapy.? Popular stone therapy.? Acupuncture and Reflexology.? Derma abrasion.? Anti-aging. Facials.? Makeup and makeovers.? Skin cleaning and treatment.? Body waxing.? Polishing, polishing and bronzing.? Tanning.? Spear like. | Salon and Hot tub Products: Beauty salon Products:? Shampoos.? Conditioners.? Extra hair treatment.? Pre-styling items.? Hair styling goods.? Hair coatings.? Brushes and hair tools. Skin Care, Toenail and Beauty Products:? Face products.? Body skin care products.? Makeup.? Make-up tools.? Toe nail polish items.? Nail finish products.? Fingernail tools.? Perfumes.? Bed and bath products. | The list tells that how the shop is usually and how their work quality will be.
Cost: Now, all of us will talk about about the second variable of marketing mix of the shop. In every business farm building, one of the major activities is to set price with the services. The purchase price must be good and within the budget in the people. Also, it is also vital that you set price in such a way that, a farm may attend it is profit. So , we have attempted our better to set a good price which in turn meets the customer vale and our income. The price list of our services is given beneath: Service providing Price (BDT) Hair Salon Business Services:
Haircuts, styling and trims. 2 hundred Hair colour and illustrates 350 Head treatments. five-hundred Hair shampoo and conditioning 350 Hair relaxers and perms 400 Hair curling, rebuilding and waving 400 Shaving (foam) 95 Shaving (gel) 150
Spa and Splendor Business Solutions: Body scrubs 1000/hr Body system wrapping and herbal gloves 1000/hr Massage therapy and aromatherapy 000/hr Popular stone remedy 1000/hr Facials (Men) 600 Facials (woman) 1000 Cosmetic and makeovers 2000-3000 Skin area cleansing and care 800 Body waxing 500 Perfecting, buffing and bronzing 800 Nail Salon Business Providers: Manicures five-hundred Pedicures five-hundred Nail enhance 200 Toe nail repair and sculpting 200 Hand conditioning 300
Place: Place include the farm’s activity that makes the service accessible to the target clients. Place should be a suitable web page or area where persons can easily acquire access with no hazards. As, we are fresh in the salon market service and also in introduction stage, so it is basically not possible for us to open more than one branch in the city. Absolutely our target audience is the persons of Dhaka and each of our shop is likewise in Dhaka, but it appeared a great busy job for all of us to find out the right place to wide open the salon. We thought, since Personality has its branch in Gulshan, Banani and Uttara, it will not be lucrative for us to spread out a new salon and health spa business in those busy and regal areas.
But there is a place where Personality still did not open their particular branch. The spot is Bashundhara Residential Area. Therefore , this was the very best chance for us to open and grab a whole market of Bashundhara in which different University students, business persons, employees of various big business giants live. Promotional approach 1 . Stealth marketing: Virus-like marketing is utilized to build manufacturer awareness. Viral marketing is completed through Facebook, twitter and also other different websites. 2 . Recommendation program: Referral program is definitely a powerful word of mouth marketing advertising and more believable than any other sort of endorsement. It really is done generally by real reviews or reference. Reference will come from good friends and consumers.
The most strong recommendation is the recommendation of clients that will tell to his/her close friends about the service we will provide him/her. For this reason, we need to identify those people who can influence our target market and get them endorse the service. several. Telephone marketing: Everything needs to be about increasing perceived worth of the support in the sight of the clients. Now problem arise how telephone promoting helps all of us? Every single speak to clients offers with the organization forms a notion, either good or bad. In cell phone marketing, we must call companies and let all of them know about our new special offers. Not only that, we need to ask them questions that what he/she thinks about each of our service according.
Another component to telephone marketing is, if the clients request us about any complications and solutions, then we will fix the problems by providing them rules. 4. Stay in touch: It will be extremely important for each of our business to offer emphasis the existing clients and customers. Just for this, we have to preserve a good romantic relationship by remaining in touch with them. We can be in touch with them by mailing promotional materials, greeting cards, birthday would like and by nachrichten. E-mail promoting is highly powerful to build and keep relationship with existing buyers and also to build loyalty and trust. your five. The power of totally free: The customers who also regularly take those service of salon and spa, mainly they find some gifts from the salon. But as we are fresh in the market, we are giving presents to the buyers from at this point.
Those who could have already showed up to all of us for taking each of our service much more than three times, we will actually providing them different types of gifts. The gifts will be cosmetics, skin care products, hair care goods, salon voucher, product samples and so forth this system is referred to as ‘Gifts with purchase (GWP). ‘ 6th. Perform SWOT analysis: SWOT analysis also plays a fantastic role in promotion. SWOT analysis really helps to know which can be our strengths, our weak spot, and what is our chances and risks and looking at these four variables, to check on and evaluate our strong points, weakness, risks and chances. By researching these several, we can promote our business easily with practical logics.
Our strong points are, we could placing the business in that place high is no salon and hot tub which can provide the services even as are offering. Not only that, we are charging fairly cheaper than any other salon and spa shops in Dhaka city with qualified manpower. By doing our SWOT research, we got a lot of weakness within our business which is not surprising since, we are new in the market and weakness will be there. These types of weakness are since we could new, we don’t have that much manpower, nevertheless the good news would be that the existing manpower are as effective as other well-known salons and spas. One other weakness can be we are unable to charge more than other salons and spas and spas in our every service seeing that we are still in launching stage and individuals are lacking regarding our company.
Our managing is not really consists of experts like character or ladies world, employees are still learning, so it is certain we have to wait for a long time for taking our salon in the top. We have acquired huge possibility to take yourself in a course of well-known salon and spa shop. Salon and spa shop market is not that much wide-spread in our nation, only in Dhaka there are some spa retailers and in Chittagong too, you will discover may be two or three salon and spa retailers, but these are very pricey, actually positioned in five star hotels. In other cities, there are no salon and spa retailers. So we could extend our business during Bangladesh and can create an opportunity for those people who cannot afford the huge cost of salon and health spas and we can increase the brand graphic.
There are some threats for us with this market. We are not convinced that we will be blended in this industry, but we have a threat of not getting in our eye-sight. Because other salon and spa just like Persona, Could World are really popular, strong and extensive that, we may remain below them, for instance, the competition is definitely intense although competitors will be small in number. Something else is that as our companies are cheaper than other folks, so we might face losses in starting years that might create complications for us to attain a good come back on investments (ROI). However , we are comfortable that irrespective of weakness and threats, we will be the best salon and hot tub service company in Bangladesh. Advertising multimedia
Media is the central medium of conveying the messages to the people. people come to know in regards to a product or service to start with through multimedia. So multimedia plays a big role in a product or service creation. We regarded as some main steps in choosing advertising press. These main steps happen to be: 1 . Selecting reach, eq and influence. 2 . Picking among major media types. 3. Selecting specific multimedia vehicle and 1 . Choosing reach, eq and influence: To select the media, the advertiser must decide on the reach and frequency needed to achieve advertising objectives. Were not unaware of this reality. So all of us also determined reach, frequency and impact.
Reach is the measure of percentage of people in the target market who have are exposed to the advertisement campaign within a given period of time. Frequency is known as a measure of how many times the average person of the target audience is subjected to the communication. The press impact states whether each of our advertisements will be of that quality which can entice person or convince a person to come in each of our salon. installment payments on your Choosing amongst major media types: We had to see advantages and limits each and every mass media types once we had to pick the medium. We have chosen those mediums that effectively and efficiently present the advertising and marketing message to customers within our budget. Hence we considered as the mediums effect, effectiveness and cost. The mediums happen to be: 1 .
Paper: Advantages happen to be flexibility, timeliness, can cover the local marketplace very well and high believability. The limitations will be, short existence, where people can certainly forget about the marketing promotions. 2 . The world wide web: High selectivity, low cost, immediacy, interactive features are positive aspects. Limitations incorporate relatively low-impact than the tv. 3. Immediate mails: Excessive audience selectivity, flexibility, simply no advertisement competition etc . constraints include fairly high cost exposure, “junk mail image. some. Magazines: Large geographic and demographic selectivity, long life and good pass-along readership. 5. Billboards: Overall flexibility, high replicate exposure, low cost, low concept competition, good positional selectivity.
Limitations are little audience selectivity. Choosing specific press vehicles: Mainly because it is important to pick the best method, it is also necessary which company or vehicle in that method will gain the attention in the people. The media automobile makes the services or products believable to the customers, certainly that motor vehicle does that has huge popularity, good kudos. As newspapers is the moderate, we have planned to put the advertisements in the most well-known newspaper which is sold in the highest numbers and which is also keeps the position of no . one particular in showing reliable magazine and publications. The Daily Prothom Alo and The Daily Star. Persons will surely response.
In the internet, we could mainly targeting to put our advertisements in Facebook. Seeing that Facebook is very popular social networking site and also more used than Twitter and also other social blogs, so persons will come to learn about our service quickly. Competitors Examination: In salon and spa marketing, although competitors will be few in number, however the competition remains high. The reason is , of the brand image of the competitors. People trust them and simply convinced by way of a offers. People don not hesitate for taking their solutions despite with the knowledge that they will charge high. Competitors like Character, Women’s Universe, Studio Menz did not create their brand image in a single day.
They cheated with hard labor and tolerance, providing superior quality service simply by qualified guys power. That they charge high too to get the services they provides. A brief price list is given below: Service| Competition (BDT)| Trendster (BDT)| Haircut | 300-600| 100-200| Curly hair color and treatment| 500-1000| 200-500| Refurbishments | 3000-6000| 2000-3000| Facials | 800-1500| 600-1000| Nail treatments| 300- 700| 300-500| Aroma therapy| 1000-1500| 800-1000| Other health spa services| 1000-10000| 800-2500| Therefore these are the competitors selling price list may differ from us. Though it looks that, our company is better than us in respect of charges, but there are some things which can make them a lot better than us.
Inside the following, the points are given: 1 . The competitors like Persona, studio menz convey more qualified manpower than us. 2 . All their target market is stronger than us. 3. They have much more than 3 divisions in the Dhaka city, even some of them has outside of Dhaka. 4. Their very own ROI is surely better, and so they earn good amount of profits. 5. They placed their retailers in the appropriate places where persons can easily access. 6. The most important component is that, there is a very strong brand image, intended for eg: Identity. If we need to sustain on the market and build a brand picture of our own, in that case we must perform whatever each of our competitors performing and try to learn better than all of them.
Our competition are strong and popular amonst the people, yet we are likewise determined to become like these people and within just few years, we are at the same shoulder joint height. Realization: So , having seen all the relevant factors, we are able to say that, Trendster will be one of the main salon and spa organization holder in Bangladesh. Each of our strategy, considering the fact that we are in introducing stage, is right and practical. Even though in the initial stage it is far from possible to find profit, even it is not conceivable to blossom the business like Persona since it is now in. Everything requirements time to receive set, to be able our organization. We need a chance to get arranged ourselves available in the market. As time will little by little pass, we are near to our goal if we remain on the proper track.
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