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Study, Case

Aquarius Advertising Firm: Case Study 1)Aquarius’ 5 In-text Variables: Environment – the organization environment for advertising agencies is usually variable and undergoing changes. In particular, it is common for these companies to lose and gain many clients frequently. In regards to the promoting services Aquarius provides, their employees have to adapt to fresh industry developments often with out consistent regimen exists to get serving the various clients they encounter.

Desired goals – Aquarius strives to be a respected agency in the advertising industry.

That they try to achieve this by being responsive to changes in the sector, flexible with clients, progressive, and efficient. Aquarius’ certain goal it can be trying to achieve with structure redesign should be to improve co-operation, coordination, and communication among all of their different departments. Culture – the services Aquarius provides are tied in an industry that revolves around creativity and art. As a result, many of the employees make an effort to be self-employed and do things in an first way to be able to stand out. The personnel are quite knowledgeable to industry styles and marketing practices.

Employees need to be innovative and innovative, therefore , they will sometimes be observed as exciting or pompous. Some personnel who have an even more functional function in the business (i. electronic. the bank account executives/manager) believe that the additional employees can be overconfident or egotistical. Size – Aquarius is a medium-sized advertising firm that offers two services. Technology – Technology is always changing and offering new ways for advertising agencies to use and carry out. In terms of performance, traditional kinds of advertising such as TV and radio have not been better by technology for quite some time.

However , new Net technologies just like social media will be revolutionizing the advertising industry and Aquarius has had to adapt to individuals changes. In terms of operations, technology has been increasing the ways organizations communicate with all their clients and how departments relay information over the organization. Email is very prevalent these days, nevertheless , new details systems and database software program are changing the way every organizations of any kind cope with all info. 2 and 3) Matrix structure or perhaps not?

A matrix structure would not end up being appropriate in such a case because the efficient departments below operations deal with each other and the functional departments under advertising deal with the other person. The practical departments coming from operations don’t interact with the functional departments in promoting enough (applies vice versa) to justify a matrix structure. As well, the useful departments in operations and marketing are very varied from one another to benefit from a matrix structure. The businesses departments should be managed by an functions executive as well as the same can be said about the marketing departments.

The side to side relationships between operations and marketing need to be vertically controlled for efficiency. However , Aquarius still has to solve it is problem of innovation and adaptability. My restructuring solution will be to add a few new positions. Aquarius promises its providers can be assembled into two categories: one particular for custom-made plans and one intended for complete strategies. Therefore , I propose they group together the account business owners dealing with consumers asking for common services. As well, group with each other the account executives coping with more personalized and specific services.

Those two groups would then report their needs towards the other new position named the Accounts/Specialist Liaison. This kind of liaison could act as a permanent integrator involving the two bank account executive groups, the marketing VP, plus the operations VP. The two consideration executive organizations relay their particular resource needs to fulfill customer demands through this addition. This addition, knowing the solutions and capacities of the marketing departments plus the operations departments, would then simply approve or deny the account exec groups’ needs.

Although this kind of restructuring program would be considered to be adding more vertical integration with a single centralized liaison, that still provides flexibility and a divisional structure. The account executives are set up in a way that one group of business owners deal with common services plus the other group deals with custom-made services. Therefore, the group dealing with prevalent services will generally have an overabundance standardized and consistent needs to the liaison. On the other hand, the group working with customized providers will have even more variable requests.

One group would include executives who have serve mare like a functional part, while the various other group could comprise of executives who provide a more creative/innovative role. Either way, everything these two executive groups request, to be able to service all their respective clientele, will have to be approved by the liaison that inspections with the two VPs to verify if their demands are possible or sensible. The liaison also convey with the Accounts VP as often as you can get a good understanding on exceptional or specific clients and exactly how much sevylor means to the organization. The addition relays this information to the two account business groups.

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