A study on the comparison of nokia and samsung

CHAPTER one particular

The Nokia Corporation is a Finnish multinational communication and information technology Corporation that is brain quartered in Espoo, Finland Nokia was your world’s most significant vendor of mobile phones from 1998 to 2012. However , its market has been declined since last five years, with the intro on touchscreen display Smartphones from the other vendors just like iphone simply by Apple, Galaxy series by simply Samsung. At first, Nokia’s mobile phones were about Symbian OPERATING SYSTEM but with the increasing competition with Cell phones, Nokia tied up with Microsoft and started employing Microsoft’s Windows Phone Operating System.

The samsung company mobile can be described as South Korean company head quartered in Samsung Community, Seoul. In 1993, The samsung company developed the first lightest mobile. The SCH-800 and it was available on CDMA systems. Then they developed Smartphones and a telephone combined mp3 player. At present Samsung korea are dedicated to the 3G market. Making online video, camera telephones at a speed to maintain consumer require.

Nokia Ab’s history were only available in 1865 the moment mining engineer Fredrik Idestam established a ground Real wood Pulp Mill on the banks of the Tammerkoski rapids in the town of Tampere, in Southwestern Finland.

In 1868, Idestam built the second mill near the town of Nokia, fifteen kilometers (nine miles) Western world of Tampere, by the Nokianvirta river, which in turn had better hydropower resources. In 1871, Idestam, with the help of close friend and statesman Leo Mechelin renamed and transformed his firm right into a share organization, thereby beginning Nokia Abs. Nokia designed a digital terme conseillé for phone exchanges and in addition helped develop the planet’s first cellphone network. By late 1980’s Nokia experienced helped develop the GSM (Global Common for Mobile phone communications) and had built much more than 60 GSM networks in 31 countries around the world.

The organization name originated in the Nokianvirta river, near by which Polon’s factories had been located many years later. The samsung company was founded by simply Lee Byung-Chul in 1938 as a trading company. In the next 30 years the group diversified in areas which include food control, textile, insurance securities and retail. Samsung korea entered the electronic sector in the late 1960s and the development and shipbuilding industries in the mid 1970s, these areas would travel its succeeding growth. Following Lee’s deathin 1987, Korean was separated into 4 business group- Samsung group, Shinsegae group, CJ group and Hansol group. Because the 1990s Korean has significantly globalised their activities, especially mobile phones and semiconductors have become its most important source of income.

Dual SIM: It absolutely was an important factors for Samsung in taking over the Market with all the release of dual SIM phone. In the beginning, Nokia was quite rigid till that they finally launched their initial Dual Sim Mobile Phone. Nonetheless it was in its final stages and by this Samsung, having its wide range of dual sim portable, had already captured the marketplace. Basic Features: Samsung bundled with simple features like Color Screen, VGA Camera, FM etc using its wide range of Portable. Initially Nokia concentrated on reliability. Recently, Nokia did also apply these features, but until that time Samsung had captured the section of society who were more interested in having basic features. Battery: Power supply is undoubtedly the greatest strength of Nokia. Yet over the years The samsung company did a serious nice work with their R&D and boost their battery top quality as well. Smartphone: In today’s world you will discover huge section users inside the society for tech knowledgeable. Samsung launched the touch screen phone world with galaxy series like Galaxy, Galaxy Expert, Galaxy In shape and Galaxy S Series. Samsung uses the much user friendly Google android Operating System by simply google. Exactly where Nokia caught to their symbian OS sometime later it was with Glass windows OS. This kind of wide range of products with simple to use nature helped Samsung for capturing the market in very short span of time.

Price: Costly important point in capturing the industry. There are two sections of mobile phone user. One that goes for Much less Price and other who no longer care about the purchase price. Smartly, Samsung korea did offer a lot of standard features in low price and in addition introduced Smartphones series with wide range of items for additional section of portable users. However, Nokia was again rigid on value level and concentrated even more on top quality. Build Quality: Nokia is known to find the best build quality in terms of cell phones. Samsung korea on the other hand is famous for using cheap plastic material components and making fairly fragile cell phones by comparison. Off-line Music and Navigation: In terms of offline music and nav, Nokia present better quality. Nokia Music app provides playlist either based on your very own listing of performers or premade by Nokia. Samsung will not provide any such features without paying an extra money. Also Nokia’s here drive gets the business lead over Samsung korea offline navigation. Even in certain areas Nokia’s Navteq map data is preferable to google’s as per the reviews.

PART 2

Listed below are the a few objectives which in turn Researcher has set up for your research and tried to work on the set objectives which is fully based on “Comparison of Nokia and Samsung handsets among the list of people of Gangtok, and these are the following:

a. To analyze the online marketing strategy adopted by Nokia and Samsung in promoting their handsets.

b. To show how they possess placed the 4p’s inside their strategy.

c. To examine the sales volume and profitability of both the devices.

d. To know the tastes of mobile phones among distinct age group and class of folks in Gangtok.

e. To study the reason for all their popularity through this particular place.

The Finnish phone manufacturer has current its handset portfolio with the high end to compete better with Samsung’s super-successful Razor phone, the refresh continues to be less than encouraged. “[Nokia’s] sophisticated phones are small , yet they’re boxy. Samsung’s sophisticated [models] are thin and slick. The samsung company went for the wow effect, creating have to have it mobile phones. Now, Nokia is playing catch-up. “It most comes down to innovation and product development,  says Hoffman. “Right now, The samsung company is brain and shoulders above Nokia in creating products that consumer’s desire. “Something as easy as naming a phone Razor has established enormous hype for the business,  says Kelleher. Today, mobile phones are extremely common and prevalent within our society. Man relationship and mental concentration are now located by electric connections cell phones have become a necessity and this market is taking every your mind simply by storm.

Although doing the survey various limitations came across interms of collection of info from stores as well as through the responders. A few questions arranged for responders remained unanswered and some via retailers while because oftheir privacy. As researcher needs to face limitation of time and money whilst doing this study. Had presently there been more information researcher might have enclosed a large number of points.

SECTION 3

To assess the data equally primary and secondary technique of research has been conducted for further in-depth understanding and model of analyze.

To conduct the research the researcher has used both primary and secondary source of info.

¢Primary Info;

Options for primary data are limited and at times it is difficult to get hold of data via primary source because of scarcity of information or perhaps lack of co-operation. Regardless of any difficulty one can face in collecting main data, it’s the most authentic and dependable data source. Subsequent are some of the cause of major data:

Customer survey

Personal Interview

Mobile phone Interview

¢Secondary Info;

Specialist has used the secondary info from the following source:

Literature

Magazines

Paper

Internet

As there was less time to possess a detail survey of Nokia and Samsung comparison. Such like conducting this survey specialist has used 30responders as being a sample.

When conducting this research, the researcher is using Simple Randomly Sampling to collect the various info according to the cours. On the basis of assortment of data meaning and analysis has been produced.

CHAPTER 5

Nokia

Nokia provides successfully employed its online strategy to target diversecustomers from around the globe. Its products happen to be equally utilized by rural and people of the urban areas. The company can be using the right blend of standardization and regulation. Nokia standard its merchandise when possible and customize its product when needed. Since the market intended for cellular phone can be passing through the growth stage companies is continued. Nokia is applying aggressive online marketing strategy in the global market. Nokia is elevating its product sales in its marketplace of previously available products through enhance strong placing strategy, advertising activities and competitive pricing strategy and therefore company has the capacity to increase the revenue for its product.

Samsung

Samsung korea established various Samsung mobile phone stores to enhance the awareness of the brand promo. Offering modern technology products and placement itself around the technology platform will not support a company sell off its products if this fails to connect properly while using potential customers. The samsung company adopted several marketing strategies just like celebrity endorsements, corporate adverts, highlighting the technological remarkable goods and a lot of promotional schemes.

Nokia Retailers

Selling price:

The pricing tactics used by Nokia vary from circumstance to condition and coming from product to product. To get cutting-edge technological products which have been newly designed by company R&D, the company employ first the skimming online marketing strategy and then cure the price. And for cost-effective goods that give attention to economy, the business use infiltrating pricing strategy.

Place:

The company distribution network is situated in 150 countries and the business is still featuring a aggressive web marketing strategy to boost the network and market development strategy to target new markets from around the globe.

Promotion:

The corporation success can be traced to the excellent promo activities completed by the organization. The organization use integrated marketingcommunication to promote its various products in several region of the world. Nokia tries to attract customers towards their very own product through various promoting sales advertising etc .

Product:

The focus of the marketing attempts of Nokia is mostly about handset production only. The corporation is constantly boosting its product portfolio by simply investing regularly new designs. The cellphones that are made by Nokia possess two various focuses: possibly low costs or cutting edge technology. These products of the firm are followed as per the specific markets condition.

Samsung Merchants

Price:

Because of its existence in different item categories, Samsung uses several pricing strategies. Samsung’s iphones are among the best in the market and are the market innovator in terms of the characteristics and USP’s that they provide. The new Samsung Note 3+ Items is another access in the market which can be catching lenders eyes. Hence, Samsung uses skimming value for these products wherein in tries to obtain a high value inside the start before competitors catch up. Once the version is older or any rival has created a similar products, Samsung immediately drops the price.

Place:

Samsung is present through various channels in the market. It works on the route marketing idea wherein you will discover three segments. Sales and service dealers, modern selling and distributors. The sales and services dealers deal with key accounts for Samsung and are involved in business sales. These kinds of dealers may also open distinctive Samsung showrooms. Samsung becoming such a branded product, the suppliers are sure to keep Samsung korea as an alternative for their customers.

Advertising:

Samsung uses multiple forms of promotions. Samsung korea as a business believes in yanking the customer to themselves through advertising yet at the product to the customer through sales special offers. Thus, similarly, Samsung uses various marketing vehicles throughout the year covering up festive time as well as non-festive time.

Merchandise:

The benefit of Korean in terms of its product is that there is a turn to all Korean products because of the way Samsung products possess performed in the last few years. Issues with the products has been negligible. And with its smartphones, Samsung has achieved a standing of image for its buyers. At the same time, Korean is known because of its service and people know that Samsung gives a extremely fast service for virtually any of the product.

Samsung beats Nokia in total telephone shipments. Completely already overtaken Nokia in sales amount and profitability last year nevertheless this is the the majority of cited metric of industry performance getting the biggest in volume. Korean growth is definitely shown to be nearly entirely due to smartphones while Nokia’s stagnant growth appears to be failure to acquire any smart phone attraction.

SECTION 5

Manufacturer and price are the key factors to get consumers at the 18 to twenty four and in the 40 to 44 age ranges. However , to get the younger group, multimedia features such as a camera and design are more significant in determining which phone to buy. Within a generalized watch, handsets to get young adults act as part social media portal, component personal entertainment device and part fashion statement. For the older adults, in contrast, devices serve a far more utilitarian function of standard communications pertaining to work and personal use. Savvy service providers and handset brands are understanding these desire patterns and they are devising feature sets and service lots that are highly targeted intended for various age groups and needs.

Popularity of Nokia in Gangtok

Nokia offer on the web troubleshooting, live chat and an assistance forum through their website. A call center is in operation seven days every week and the ‘Nokia Care’ software is available to download totally free for chosen devices. Buyers covered by guarantee are also able to drop damaged products off from anywhere, to be sent to authorized specialists for examination free of charge. Most of all because of Nokia Lumia as it is the Windowpane phone having a modern dual core processor and the first with a great HD screen it is the majority of popular among the persons of Gangtok.

Popularity of Korean in Gangtok

Samsung present product help in the form of live chat Wednesday to Saturday, email and a customer support hotline obtainable during regular working several hours. They have as well established ‘Customer Service Plazas’ in most main cities with showrooms, fix offices and warranty state and monitoring offices. While Samsung features both Google android and Smartphones operating system and has top quality screens and excellent connectivity, as well as social media capabilities that’s the reason Samsung is usually popular among the people of Gangtok.

When was the last time you been aware of something new and exciting coming from Nokia. In last 6 months only discuss worthy and successful mobile phone launched by Nokia is, Nokia N8. Nokia continues to be really slower in addressing market requirements and fresh handsets and innovation have been rare. End result: Nokia is losing the market share in each and every location and market segment. However, Samsung have been clearly getting market share along with mind reveal in all geographies and marketplace segments. A number of the key causes of Samsung’s accomplishment are Innovation in cellular technology, catching market styles early and serving all of them well.

Following is a great analysis of where Nokia and Samsung stand with respect to distinct segments:

Top-end Phones:

The samsung company has multiple options available in top-end smart phone segment with popular mobiles like Samsung korea Galaxy S (Android), The samsung company Focus (Windows Phone 7) and Samsung Wave Series (Bada OS). Nokia just has 1 decent well-known phone in this segment ” Nokia N8. While Nokia N8 has good evaluations about the hardware, it is often criticized because of its software / OS, to be outdated. Samsung korea in general features won accolades from equally critics and public due to the range of first class smart phones.

Success: Samsung

Mid-range Phones

Nokia has some great midrange phones available like Nokia C6, Nokia HANDSET, and Nokia E5 and so forth These are very good Symbian products and do all their job well. Samsung is able to produce a good hype in this section with its mid-rangegalaxy series and Corby series phones. Victor: Tie. Both equally Samsung and Nokia include good array of phones with this segment.

Entries level Phones:

Nokia has some very good options below. But over last few years, the Indian handset manufacturers are giving Nokia a tough fight with feature wealthy, value for money cell phones in this portion. Samsung also offers many mobile phones in this portion like Samsung Guru Series which are the best value for money. Over-all Samsung and Nokia are in par through this segment. Champion: Tie. Both equally Samsung and Nokia include good selection of phones with this segment.

Dual SIM Mobile phones

Samsung can be clearly a winner here. They have many great dual sim phones around entry-level and mid selection phones. Nokia just contains a couple of dual sim cell phones. Winner: The samsung company

CDMA Telephones

CDMA Mobile phones also have a very good market foundation. Nokia offers very few CDMA phones in the market. On the other hand Samsung has many alternatives in CDMA segment. In addition, it has tie up ups with CDMA providers like Reliance and Struktur Indicom. Winner: Samsung

Nokia appeared seemingly heading to becoming the flagship bearer of the Windows seven phone operating system, but it really has surprised everyone by announcing a phone with the Android os operating system. Various have criticized the company because of not adopting this kind of Google powered operating system, but they seem to have got answered this calls by launch of the Nokia Times. Unlike most of the Android mobile phones in the market, this gadget uses the free type of the application. One of the mobile phones competing together with it will be the Samsung Galaxy Core.

Viewpoint:

The Android os operating system on the Nokia Back button is greatly different from the one found on the Galaxy Core. These uses the standard Android OPERATING SYSTEM along with the Touchwiz user interface to offer a similar design to most Samsung users. Nokia, meanwhile, attempts to bring the most of both worlds. Itnot simply offers the well-liked Android os with its big availability of programs, but it also supplies the phone a unique ecosystem of apps. This can be largely constructed upon the maps, that have till date emerged among the greatest rivals of the Google maps.

Power:

Like the philosophies, the fact that phones procedure the user are usually extremely several. Samsung manages to step ahead through the use of a slightly strong processor and significant quantity of additional RAM. It comes with specifications of the dual primary 1 . 2ghz processor and 1 GB of RAM. This is certainly a sharp distinction to Nokia, which offers the Nokia X with a dual core you GHz processor and FIVE HUNDRED TWELVE MEGABYTES of RAM. The difference to find power end here mainly because both mobile phones came with precisely the same snapdragon processor chip and Adreno 203 graphics processing device. They also have the Android 4. 1 version as standard. An individual interface, although, is highly differentiable between the two devices due to the usage of the touchwiz interface of the Samsung.

Google App:

Bringing the total version of the Android os in the Samsung has its own positive aspects since the mobile phone includes a quantity of Google programs by default. Google search, YouTube, Googlemail, Calendar are some of the different Google elements that can come integrated with the phone. Nevertheless , they can be presented on the Nokia X as well, but the majority of users will prefer their particular being built-in rather than needing to install separately.

CHAPTER 6th

Researcher provides analysis the data that are given by different customers in Gangtok. Researcher further more explain the info in the structure of curry chart the following:

INTERPRETATION: It truly is clear that 50% users use Samsung korea, 34% make use of Nokia and rest 16% use different phone.

MEANING: we general can see that 20% of Nokia users are satisfied with the product and 23% of users are certainly not satisfied. In addition to this 27% ofSamsung users are satisfied with the item they use and 23% are generally not satisfied.

MEANING: As we obviously see that most of the mobile phone users are ready to order cell phone even though of its brand name and rest 33% are question with the manufacturer purchasation.

MODEL: It is obvious from the above pie chart that many of the Nokia users says that Nokia gives the good battery backup as compare to Samsung cellphones. And it is being positive vive within the Nokia users of the preferences.

INTERPRETATION: It is pointed out that 53% of Samsung users agreed that Samsung mobile phones are very good in corporate point of view since Samsung offer different applications to carry these kinds of business job. And 40% Nokia users believe in Nokia for business job.

INTERPRETATION: It really is clear to sum up chart that 67% The samsung company users believe Samsung mobiles provides better camera clearity as beat Nokia mobile phones. And 33% Nokia users believe that Nokia provides better camera clearity.

INTERPRETATION: The above mentioned pie graph shows that only 33% of Nokia users believe that Nokia mobiles present better sound quality. And others 67% of Samsung users believe that Samsung mobiles present good high quality.

INTERPRETATION: It is true answer given by Samsung korea users that Samsung phones provide better dual sim phones as compared with Nokia mobiles telephones. Samsung offer dual sim facility from mid-range phone to top-end phones.

MEANING: It is a tie up result from the above mentioned pie graph that both Nokia and Samsung mobile phone users think that both the business provides even more cell memory space storage from internal storage to exterior storage.

INTERPRETATION: From the above pie chart it can be being clear that 67% of Korean users think that Samsung cellular has better screen quality and 27% of Nokia users think that Nokia mobile phones has better screen image resolution.

CHAPTER 7

SUGGESTION:

After completing field focus on questionnaire, aim and based upon the data collected, researcher offers analyse and made some suggestion according to it. They can be as follows:

¢Researcher have seen that 50% users use Samsung korea mobile phones because compare to Nokia. So , Nokia should focus on the user convenience and advertise their products for the users.

¢Researcher finds that users are very very much satisfied with the Samsung handsets. So , the Nokia ought to provides client satisfaction either through their very own apps or perhaps various services within the devices.

¢As the manufacturer name supplies trust within the customer and they are ready to purchase just because of brand name. So , both the business should try to upgrade all their handsets widely according to the users.

¢It has found that most of the users are satisfied with the Nokia power supply back-up since compare to Samsung. So , regarding this Samsung ought to improves all their battery backing up and retain their marketplace.

¢It has been seen that camera clearity provided by Samsung korea is most trustable as compare to Nokia because 67% users believe in Samsung’s camera clearity. So , Nokia should target in their camera so that it does not loss their interest from your users.

¢It has been found that The samsung company has multiple options available in top-end mobile phone segment whereas Nokia just has you decent popular phone with this segment my spouse and i. e., Nokia N8. Therefore , Nokia should try to start new plus more top-end segment phones to compete with Korean.

¢In dual sim telephones Samsung is definitely clearly a winner. Nokia only has a number of dual sim phones. Therefore , to conquer Samsung, Nokia should boost their dual sim phones right from entry level phones to top-end phones.

SUMMARY:

Over the last 20 years the mobile phone market has gone through great changes, with unbelievable companies rapid expansion in the market. The growth of the companies are still ongoing. Nokia is usually using its imaginative marketing strategies to support its market through strong positioning andcompetitive strategy to be able to beat the competition. Whereas Samsung establish many stores to increase the visibility of the brand campaign. Samsung undertake various marketing plans like celebrity endorsement, company advertisement intended for promotional of their product and capture the market as well. As the popularity of Nokia mobiles is quite scarce within the Gangtok area because compare to the Samsung mobile phones phones, which can be highly well-known within the teens and old age persons of Gangtok. Lastly, if the firm continue to tailor its tactics according to the demands and would like of the target audience, it probabilities for success on the market will increase more.

Websites:

¢www.studymode.com/essays/Samsung-Mobile-Phone-39587872.html ¢www.studymode.com/essays/Samsung-Mobile-1211966.html

¢www.studymode.com/essays/Research-Report-On-Comparative-Study-On-1496464.html ¢www.arjunsingh84.hubpages.com/hub/Nokia-Vs-Samsung-Features ¢www.ordoh.com/2014/05/nokia-samsung-galaxy-core-specifications-pricing-comparison/ ¢www.ukessays.com/essays/marketing/marketing-strategies-used-by-nokia-marketing-essay.php

Publication:

MY OWN MOBILE (For a connected Lifestyle)

Nokia Asha 230 Dual SIM

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Nokia XL

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Nokia X

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Nokia Asha 230

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Nokia Lumia 630

¢Microsoft Windows Phone ¦

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Nokia Asha 503 Dual SIM

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Nokia Lumia 1320

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Nokia Lumia 525

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Nokia 515 Dual SIM

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Samsung Galaxy S3 Neo

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Samsung Galaxy S3 Mini EMPIEZA I8200

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Samsung korea Galaxy S3 Neo As well as I9300I

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The samsung company Galaxy Be aware 3 Neo

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Korean Galaxy Celebrity Pro S7260

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QUESTIONNAIRE

Name: Age: Address: Career:

1)Which mobile you are applying? a) Nokia b) Korean c) Various other

2)Are you satisfied with merchandise you are using i. electronic., Nokia/Samsung? a) NokiaYes/No b) SamsungYes/No

3)Will you be ready to buy a Nokia/Samsunghandsets even though of their brand name? a) Yes b) No

4)Which provide great battery backing up? a) Nokia b) Samsung korea

5)Which will you prefer in corporate point of view? a) Nokia b) Samsung

6)Which gives better camera clearity? a) Nokia b) The samsung company

7)Which cellular companies possess better high quality? a) Nokia b) The samsung company

8)Which business provides better dual sim phones? a) Nokia b) Samsung

9)Which company has more cell recollection storage? a) Nokia b) Samsung

10)Which company do you think provides better screen resolution? a) Nokia b) Samsung korea

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