Guccio gucci the history of success

Branding, Gucci

Everything made its debut in Florence in 1921 the moment Guccio Gucci, coming back coming from London where he was employed by the Savoy Hotel, chose to open a store specialized in excellent leather merchandise. He started providing leather carriers to horsemen because the Florencia nobility started to ask him to make accessories for horseback riding, in this way used up the initial logo of Gucci: the clamp. Started to have diverse clients thus he started to create luxury suitcases. During the many years of Fascist, Guccio Gucci was forced to make the best out of requirement and since the laws before and after World War II did not allow the importantion of supplies, he began to use strange kind of material (flax, hemp, jute) for the luxury market, during this time period the Bamboo bag came to be since the carpenters began to darkish the reeds in order to make the handle.

After Guccio’s death in 1953 the business was inherited by his four daughters: Aldo, Ugo, Vasco and Rodolfo, in those years for the first time was introduced the so regarded tape with all the green, red, green weft taken from the traditional saddle circumference that today is still the banner of Gucci, nonetheless it was just in the “60s that was developed the two entered Gs. The fortune of Gucci was made by the Artist stars, which usually opened outlets in London, Paris, Palm Seashore and Beverly Hills, while the Hobo carrier was put on for Liz Taylor, Peter Sellers as well as the first female Jackie Kennedy passed her name to the shoulder bag, the Jackie U.

Inside the “70s there were the total spread of the brand: the first pret-a-porter where the banner is carved on the switches or branded on the t-shirts, the growth inside the East forced by the right perceptions of Aldo which usually brought to the opening of Tokyo and Hong Kong, rising elaborated techniques and always even more luxurious materials pursuing the ideology of Aldo Gucci according to whom the price, although high, was shortly neglected unlike the high quality is meant to previous and be for some time appreciated. In 1982 Gucci was turned into a limited company run by Maurizio, Rodolfo’s child, who owned or operated 50% from the shares, but in 1987 Investcorp started the acquisition of Gucci.

Investcorp is an investment company that in the”90s had total control of Gucci. After several difficult years as a result of these business events Gucci reached rule the world with the introduction of a fresh creative overseer in year 1994, Tom Honda. The State of texas designer, thanks to some marketing strategies, impose a fresh image of the brand name, high heels, cotton jersey dresses, visible inserts on deep necklines or perhaps nudity became the rules of Gucci’s woman, which was also along with a corresponding masculine image vain and luxurious. Over 10 years ago, Gucci was listed by the CEO, Domenico De Only, on the currency markets and called the Euro Company with the Year by the federation of European Ec.

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