support 24/7
Home » business documents » harley davidson motorcycle company has example

Harley davidson motorcycle company has example

Freedom Riders, Customers, Maslows Hierarchy Of Requirements, Urban Location

Excerpt from Case Study:

Chances: The Harley-Davidson company stands to gain a substantial share with the market simply by appealing to girl consumers, whether it uses marketing research to craft a prosperous promotional plan.

Threats: The main threat to a successful advertising campaign to attract woman consumers result from competitors that already industry to females, especially Japanese people motorcycle manufacturers and the German company Vespa.

Creative Technique

Communication targets include advertising the Harley Davidson sportster as the motorcycle of choice for American females who also appreciate the top quality, status, performance, and good the brand. The strategy includes positioning the manufacturer as not just a macho motorbike manufacturer yet one that appeals to all freedom-loving Americans no matter gender. The promise of the Harley Davidson company should be to deliver leading performance and prestige. Develop of the message emphasizes strength and self-reliance. Taglines ought to be simple however effective and gender simple such as “Harley Davidson: Durability. Quality. Accomplishment. “

Press Objectives, Strategies, Tactics, and Rationale

Potential audience for the Harley Davidson sportster can be professional females in their 30s. Media mixture includes regional radio talk shows but actually will focus on print advertisements in women’s outdoor and sporting activities magazines with possible promotional initiatives in some ladies fashion magazines. The reach from the media advertising campaign will be restricted to women inside the target demographic: females who can afford Harley davidson Davidson top quality and who are concerned with image. Geographical considerations are much less important than income and lifestyle issues. Sales campaign and non-traditional media might include some certain Web-based advertisements but as well special events in Harley Davidson showrooms and at consumer or perhaps trade events. So-called “garage parties, inch and HOG newsletters as well appeal specifically to women.

Spending budget

The Harley Davidson advertising campaign to target feminine consumers can be $23 mil and will be split up as follows: $10,50 million may be allocated for television advertisements on cable networks displaying sports and outdoor events. $10 mil will be given toward printing media promotions including many different creative promoting venues that present the image of the Harley Davidson sportser as being since strong and sturdy as ever but made exclusively pertaining to forward-thinking, independent females. The rest of the $3 mil of the marketing budget will be devoted toward trade shows, events, press releases, and working with the HOG to promote parties and other events to draw female motorcyclists. The entire marketing campaign should be applied immediately, with the print advertising and trade show position preceding the tv screen

< Prev post Next post >

Find Another Essay On Exploiting My Strengths and Strengthening My Weaknesses

Adverse impact of advertisement article

Advertising and marketing is a application widely used by businesses plus the media to market their products. Sadly, advertising is definitely pushing America more and more into a quick downward ...

How the ritz carlton s management goals and goals

Hotel industries are confronted with a unique problem in providing a constant level of service throughout many various countries. Enough time companies dedicate in building a solid strategy will help ...

Satisfactory homemade ac essay

Launch and Backdrop of the Study As time is beginning to become more and more unbearable, as fans could only frequently stir the hot sticky air flow S about, so ...

Murphy case evaluation essay

Just-In-Time Principle. Just-In-time making, or JIT, is a managing philosophy geared towards eliminating production wastes simply by producing the particular right amount and combination of parts at the right place ...

Inderstanding consumer actions towards luxurious

Studying consumer behavior enables advertising researchers to predict how consumers can react to marketing messages and also to understand why they make the obtain decision they are doing. Marketers realized ...

Borders vs amazon adaptability flexibility and

Warehouse Administration, Bankruptcy, Inventory Management, Making decisions Process Research from Composition: Borders vs . Amazon . com: Adaptability, Flexibility, and Management Structure Amazon and Region Bookstore both remained very popular ...

Corporate governance general management

Fast Food The primary findings and the conclusions come to as a result of the research: I found that both Encourage and APPLEBEES has solid aspects of Corporate and business ...

Databases in the workplace term daily news

Research from Term Paper: Databases inside the Work Place Our company is in the information age and the effective managing of data is definitely paramount in almost all aspects of ...

Safe approaches to manage protect documents

Innovation Every single business handles sensitive details and paperwork from personal data associated with clients to important company plans. It is therefore of upmost importance that every such protected documents ...

Case study upon outsourcing article

Status Quo, Dark Studies, Cracking, Pro And Con Excerpt from Dissertation: Freelancing Alternatives You will discover three alternatives in this circumstance. There is a re-org that has been proposed for ...
Category: Business documents,
Words: 465

Published: 01.29.20

Views: 262

A+ Writing Tools
Get feedback on structure, grammar and clarity for any essay or paper
Payment discover visa paypalamerican-express How do we help? We have compiled for you lists of the best essay topics, as well as examples of written papers. Our service helps students of High School, University, College