817-808-9736 support 24/7
Home » business » harley davidson motorcycle company has example

Harley davidson motorcycle company has example

Freedom Riders, Customers, Maslows Hierarchy Of Requirements, Urban Location

Excerpt from Case Study:

Chances: The Harley-Davidson company stands to gain a substantial share with the market simply by appealing to girl consumers, whether it uses marketing research to craft a prosperous promotional plan.

Threats: The main threat to a successful advertising campaign to attract woman consumers result from competitors that already industry to females, especially Japanese people motorcycle manufacturers and the German company Vespa.

Creative Technique

Communication targets include advertising the Harley Davidson sportster as the motorcycle of choice for American females who also appreciate the top quality, status, performance, and good the brand. The strategy includes positioning the manufacturer as not just a macho motorbike manufacturer yet one that appeals to all freedom-loving Americans no matter gender. The promise of the Harley Davidson company should be to deliver leading performance and prestige. Develop of the message emphasizes strength and self-reliance. Taglines ought to be simple however effective and gender simple such as “Harley Davidson: Durability. Quality. Accomplishment. “

Press Objectives, Strategies, Tactics, and Rationale

Potential audience for the Harley Davidson sportster can be professional females in their 30s. Media mixture includes regional radio talk shows but actually will focus on print advertisements in women’s outdoor and sporting activities magazines with possible promotional initiatives in some ladies fashion magazines. The reach from the media advertising campaign will be restricted to women inside the target demographic: females who can afford Harley davidson Davidson top quality and who are concerned with image. Geographical considerations are much less important than income and lifestyle issues. Sales campaign and non-traditional media might include some certain Web-based advertisements but as well special events in Harley Davidson showrooms and at consumer or perhaps trade events. So-called “garage parties, inch and HOG newsletters as well appeal specifically to women.

Spending budget

The Harley Davidson advertising campaign to target feminine consumers can be $23 mil and will be split up as follows: $10,50 million may be allocated for television advertisements on cable networks displaying sports and outdoor events. $10 mil will be given toward printing media promotions including many different creative promoting venues that present the image of the Harley Davidson sportser as being since strong and sturdy as ever but made exclusively pertaining to forward-thinking, independent females. The rest of the $3 mil of the marketing budget will be devoted toward trade shows, events, press releases, and working with the HOG to promote parties and other events to draw female motorcyclists. The entire marketing campaign should be applied immediately, with the print advertising and trade show position preceding the tv screen

< Prev post Next post >

Find Another Essay On Exploiting My Strengths and Strengthening My Weaknesses

Analysis of generalization on the example of a

Radio Radio Shacks Sociocultural Environment The airwaves Shack is actually a computer-controlled a radio station that has a recording feature about live programs. It is found in both the United ...

Advantages of using it managed providers

Pages: you In the the past few years, there has been a tremendous increase in the dependency upon Technology. Most companies now add technological software program as IT within their ...

Leadership account of rob bezos dissertation

Amazon, Company Leadership, Online business Excerpt from Essay: Leader and Background Rob Bezos is one of the prominent and renowned frontrunners in the present day. He is the founder and ...

Administration program education and training

Education Operations, Operating System, Systems, Training Research from Article: Administration System Education and teaching today are one of the most important components of accomplishment in life. Hence, institutions that provide ...

Causes of child delinquency term paper

Probable Cause, Cause And Effect, Juvenile Delinquency, Child Death Penalty Excerpt coming from Term Newspaper: Causes of Juvenile Delinquency Criminal Justice The problem of juvenile delinquency is becoming more difficult ...

Creative method verizon s more enjoyable term

Vimeo, Target Audience, Wifi, Chocolate Excerpt from Term Paper: Although not a massive market section perhaps, horse lovers (most of to whom are women) might even be offended by unflattering ...

Managing demographics term paper

Supervision Theory, Problems Management, Grow older Discrimination, Medical case management Excerpt from Term Newspaper: Taking care of Demographic The change in the earth structure human population and the trend of ...

Defining the continuing future of integrated

Onboarding, Inventory System, Value Chain, Automotive Research from Term Paper: Factory Floor Automation and Inventory Control Enabling greater integration between factory ground, suppliers, top quality management, creation planning, accounting and ...

Controlling rewards costs using contingent

Outsourced workers, Payroll, Work Satisfaction, Costing Methods Excerpt from A-Level Coursework: Human Resources – Controlling Rewards Costs: Using Contingent Staff, HRM Outsourced workers Employers have got found that health insurance ...

Aspiring inwendig current pac 10 consulting

Bailouts, Persuasive Letter, Pro And Con, Systems Analyst Research from Term Paper: Aspiring Inwendig Current PAC-10 Consulting Supervision REF.: The AIG Save As the global financial crisis started to unveil, ...
Category: Business,

Topic: Advertising campaign, Harley davidson,

Words: 465

Published: 01.29.20

Views: 27

A+ Writing Tools
Get feedback on structure, grammar and clarity for any essay or paper
Start Writing
Payment discover visa paypalamerican-express How do we help? We have compiled for you lists of the best essay topics, as well as examples of written papers. Our service helps students of High School, University, College