Kenzo swot aanalysis essay

1 ) Kenzo is regarded as as a high-end brand mainly because most interviewers who were interviewed by Eileen Korchia, reacted its graphic as a high-priced ready-to-wear brand. In other words, Kenzo has been doing well in advertising their very own brand as well as image. Moreover, “We tend not to simply sell products, we all sell your own brand concept is actually a motto for Kenzo

installment payments on your To be specific about their advertisement approach, they at the moment tried to increase the speed of the focus on the main business because they build an autonomous identity for brand.

several. French-based with Japanese cultural makes the company interesting and allowing clients to trust its top quality and very sensitive design.

Weak points:

1 . Patterns and silhouettes of clothes may seem as well young for girls who are in between the ages of 31 and forty because many of them would be moms or profession women. I’m pretty sure that they wouldn’t when you go to school affairs or operate places with short skirts and sporty sweat shirts with wild habits on them.

Therefore , Kenzo’s price and design avoid match due to the target market.

Disadvantages to Advantages

1 . Since the majority of Kenzo’s womenswear fit better for more youthful customers than its target market, I think decreasing its value can increase brand devotion for young customers and eventually get a economical benefit from that.

Opportunities:

1 . Promoting its French and Japan “haute couture so that it may emphasize their uniqueness.

Threats:

1 . Or customers’ general style and Kenzo’s brand image(“haute couture) could possibly be threatening its marketing strategy.

2 . Kenzo’s target market is mainly between the ages of 35 and 45.

Threats to Opportunities

1 . Kenzo used certainly be a unique brand, but lately changed their scope, in addition to many countries they are being a major manufacturer. In other words, very few people prefer Kenzo’s design. However , Kenzo is happy to maintain its creativity, which will challenge them in adjusting developments of a global market. In the event they want to present their uniqueness to their buyers, I think they should come up with a designing strategy, that they can will personalize garments can be who like “haute couture and smooth out the general brand picture.

2 . It won’t be able pertaining to Kenzo to grow it is market if perhaps they don’t change their target market. If they are not ready to change their very own price because of the brand image, designers should design more younger looks to include more youthful customers who may have rich family members to their marketplace and expand their brand.

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