Marketing pizza hut in nigeria essay

Executive Brief summary

The fast-food industry has been one of the successful sectors even with the economic crisis that took place in 2008; the success of the claims is due to the relative affordable of usana products and Pizzas Hut is an example. Founded in the United States in 1958 simply by two brothers, the company has since grown from getting local organization to an international company with over 14, 000 models in the United States and across the World. The organization has brand name its picture and identity for being 1 the leading french fries making restaurants in the world.

In spite of its presence internationally the company is still however to dominate Africa, though, Africa is definitely developing location with a whole lot environmental risk in certain areas some countries are taking steps to remedy this sort of risks; with outlets in the Northern and Southern Africa the company can expand consist of areas.

The ideal location will be Nigeria located on the Western part of Africa. Nigeria getting the most inhabited country in Africa is definitely country with abundant resources, oil and gas are definitely the major source of income with agriculture following match.

The region has a wide variety different ethnical background every single exhibiting one’s own approach life, but the country is definitely united together nation with English staying the official language. Although, the is known to be environmentally high-risk region, the government is adopting a new reform that will benefit the nation and encourage International Direct Purchase. For Pizza Hut, franchising its cafe to suchlocation will increase their strength and presence inside the African region with other countries likely to stick to the path.

Record

Pizzas Hut was started in metropolis of Wichita, Kansas in the us in 1958. It was two brothers “Dan and Honest Carney whilst studying in college in Wichita, Kansas were contacted by a relatives friend with the impression of starting a french fries store. Getting inspired while using idea, they borrowed an amount of six hundred dollars from their mom and procured some used equipment’s and hired a small building on the busy area in their home town. Thus became the start of the of the best pizza brand in the world. The business incorporated after having a year as well as its initial franchise began in Topeka. (Entrepreneur Media, Inc., 2013)

Background Overview

Pizza Shelter is a north american chain of restaurants and international franchise that offers different kinds of Pizza’s along with a number of side meals and puddings. Pizza Hut began franchising around late 1950s. Pizza Hut otherwise referred to as Pizza Shelter, Inc., inside the corporate universe became an auxilliary brand of Yum! Brands, Incorporation., as of 97. Yum! Brands, Inc., is considered the largest cafe company over the world. Our analyze indicated that Pizza Hut has about 14, 357 franchise products around the world today and also is ranked tenth among the top 15 franchises to get 2013. (Entrepreneur Media, Incorporation., 2013)

Goal

The objective of this statement would be to makes use of the study and results to make a marketing statement incorporating Pizzas Hut, Incorporation., in Nigeria, Africa in order to disclose an advertising audit, plan and strategy and also make use of the appropriate material and subject matter related to getting into the Nigerian Market. Right now there would on the other hand be a portion of concerns and reasons that would involve the business while switching and familiarizing to the fresh location. Even so due to very high cost these take out brands, many people continue to cannot afford this. Hence inexpensive price points are to be diverse in order to be competitive in these types of tough markets.

Country Overview: NIGERIA

Nigeria also known as the ‘Giant of Africa’ is considered the most populous country in Africa. Nigeria was colonized by British and got her independence on October 1st 60. The country is known as a federal constitutional republic, with 36 states and a Federal Capital Territory, Abuja. There are over two hundred fifity ethnics groupings in Nigeria, which the the greater part being Hausa, Yoruba and Igbo. Following the country’s freedom the country had a civil battle that led to the formation of military regime during the 70s till 99, which noticed the beginning of a democratic routine.

Culture and Religion

With a populace of above 160 , 000, 000 people residing in Nigeria, projected figures demonstrates the faith based demographic reveal that 50% of the inhabitants are Muslims, 40% Christian believers and 10% practice all their indigenous idea (CIA Community Fact book). In Nigerian society faith plays a significant role in people’s life-style; Islam features majority inside the Northern area, which is dominated by the Hausas while Christianity is in the Southern region. The Yorubas possess a more diverse religion and others in the middle-belt practice their particular indigenous idea. Throughout the nation religion is a means for social mobility, featuring means of incorporation into organization and personal circles as well as educational program (Library of Congress).

Governmental policies and Govt

The Metabolism of Nigeria shows that the nation is a sovereign state, in whose citizens are bounded with each other by a Government arrangement. The branches of presidency is divided into three; the Executive, a Judiciary, and a Legal. The Business power is usually solely pertaining to the Chief executive who is also the chief of state and head of the government. The Legislative part consists of the Senate members, and Residence of Staff, and the Judiciary consists of the all the legal system the two at Federal government level and State level. The director appoints people of the Great Court susceptible to confirmation by the Senate. Right now there multiple personal parties in Nigeria that three are very strong, Householder’s Democratic Party (PDP), All Nigeria Individuals Party (ANPP), and Connections Congress (AC); the PDP has been lording it over the country over a decade. (Nigeria: GOVERNMENT AND POLITICS).

Legal System

The legal system in Nigeria is actually a combination of lawful law, English common rules, customary law, and in the northern area Islamic legislation. The National and Condition courts apply the British common regulation, while the neighborhood courts apply customary and Islamic legislation (Nigeria: FEDERAL GOVERNMENT AND POLITICS).

Economy

Nigeria being an oil-rich nation has become faced with weighty political instability, corruption, inadequate infrastructure, and poor managing, but in 2008 started economical reforms. GDP (Purchasing Electric power Parity) sama dengan $ 455. 5 billion dollars (2012 se révèle être. ) When compared to rest of the world = 31

GDP (PPP) 2011 = $ 428. 4 billion dollars

GROSS DOMESTIC PRODUCT (Real Progress Rate) = 6. 3% (2012)

Compared to the world = 41

GROSS DOMESTIC PRODUCT (Real Growth Rate) 2011 = 7. 4%

GDP (Per Capita) 2012 = $2, 800

Compared to the world 180

GDP (Per Capita) 2011 = $2, 700

(CIA World Fact Book)

The economy of Nigeria slowed down news as demonstrated above; the oil sector continues to be the contribution with the regions income with a expansion rate of 8% when compared to -0. 35% in the non-oil sector. Economic activities are mainly denominated simply by Agriculture, gas and essential oil sectors in Nigeria. Although economic reform looks strong there are still issues the country must face. There is a high unemployment that went up from 21% in 2010 to 24% this year. Another downside to the economy may be the security challenges arising from faith based or ethnic conflicts, expenses associated with environmental elements, and the gradual global monetary growth plus the sovereign financial debt crisis in the Euro location.

Demographics

Human population

http://www.indexmundi.com/nigeria/age_structure.htmlworld truth book

These population pyramid shows a structure of any countries population, population Is usually distributed for the horizontal axis, which is divided by male on the left and women on the proper. The X-axis indicates human population and the Y-axis has distinguished age groups.

Economical statistics

The economy in Nigeria is actually a mixed economy with growing market sectors (legal, finance, communication, travel, entertainment). Nigeria is placed 36th in terms of GDP since 2013. Because of the resilience seen in 2012, our economy of Nigeria is likely to grow swiftly and gain stability. Nigeria GDP development slowed down via by several. 4 % in 2011 to 6. 6% news. In selection with groups in Nigeria, agriculture stands the highest contributor, followed by crude oil, natural gas and wholesale goods. Economy in Nigeria is a largest in West Africa and leading three in Africa.

Personal income every capita

http://www.tradingeconomics.com/nigeria/gdppercapita

Personal salary per household has improved over the years and has managed a stable progress from 2005 ” 2012 due to the better income for the country by crude oil and agriculture. By $726. four per person in 2004 and a drastic change in 2012 with $1052. three or more per person. Slowly but surely with the expansion and newfound opportunities in Nigeria the income per capita can steadily develop.

Foreign expenditure

Ahead of the exporting of oil, agriculture was one of the largest jeu in the countries earnings. A vital for direct foreign investments in Nigeria is a oil and gas sector. Other overseas investment chances such as telecommunications, electricity, real estate, food and beverage, consumer goods, medical care and travel.

Working circumstances

Working conditions in Nigeria can be far from ideal, apart from city servants and employees of foreign countries, working conditions and salary are acceptable. This may not be the health of the local people in Nigeria. Protests by the control union market leaders, strikes, cash flow inequalities, later payment, poor wages impact the standard of living in Nigeria. Scientific analysis

System in Nigeria is poor; it is one of the many problems that impact the growth of the nation. Unreliable electricity, water resource, road, transportation have pulled back the expansion of Nigeria in the previous years. In recent developments the country features public” personal partnership, buyers and worldwide companies moving into these parts for a better prospect and can revive the economy.

Market Review

The Product

When considering the market audit and competitive market analysis for virtually any business, there are four things to consider fundamentally. These four factors are product, price, campaign, and placement. Pizza Hut is a take out restaurant string that provides the dine-in and take-away solutions for junk food customers. The other exterior and internal environmental pressure such as the cultural, legal and political also offers the greater influence on the product supply, its sales, marketing and popularity. The legal forces happen to be unbiased to start out a business venture in Africa, specifically the fast food organizations such as French fries Hut. A lot of social and cultural pushes also enjoy an influential function in creating and doing damage to the chances for any business. KFC, Doughnut King, Dominos, and Italian language Pizza are most well renowned names in providing the high quality fast food products in these marketplaces and are making use of the high normal advertising and promotional approaches thus your competitors is tough. The knowledge of recent advertising and marketing, trends, offers and advertising ways are viewed as to be important when walking into the Nigerian fast food items market.

The industry

Marketplace is a place exactly where major technique of the business happens. The inexpensive, political, interpersonal, cultural, financial, legal and technological makes are essentially some of the factors that enjoy a significant part in creating and wrecking the opportunities for any business. If the economic system of the country where the products or services would be marketed is stable and impartial, it is a great opportunity for the businesses. The political and legal stableness plays a vital role for starting any business in a region. The sociable and social environmental makes are most important to consider because they will contain people, the real purchasers of the services and products. (Glader, 2006, pp. 16).

Nigeria’s tradition and custom are different than the other regions of the earth i. elizabeth. UK and USA. There are several languages will be being used in Nigeria, but the standard language is usually English. This can be one of the best strength of Nigerian culture that welcomes the other firms to participate the Nigerian market. The legal system of Nigeria is actually a combination of many laws and principles which includes Islamic, customary and British laws. There may be some threats for the fast foods businesses because of various religions and laws devices. Nigeria includes a mixed economic system and stands at the 36th position in terms of GDP by 2013. The agricultural market of Nigeria significantly reinforced its overall economy followed by the natural solutions of crude oil, natural gas and wholesale items. The salary per capita increased in the period of 2004-2012 (Trading Financial, 2013). The income status of people is usually acceptable, but is not for standard Nigerian community. However , the earning folks are able to afford the fast food item purchase even in standard intervals. Even though the poor salary of most of the people, past due payments and strikes could make crucial situations in the country.

Figure: GROSS DOMESTIC PRODUCT Per Household

The technological advancement keeps growing rapidly in Nigeria and it is a most significant advantage for MNC’s. The online marketplaces are majorly playing important role in getting buyers and sellers better. People at this point prefer to make use of online platforms for putting orders and making purchases. As a result theonline marketing strategy and in addition television and physical ad banners will be helpful for Lasagna Hut if implemented. Several other products can also be getting rapid fame when it comes to such as MacDonald’s and Italian Pizza. The development of several useful schemes and promotions such as coupons, presents, weekend plans and night time offers can be profitable and would also help Pizzas Hut to get quick repute and vast consumer circle.

Market size

The market size of the number country details the demand and provide scale from the products. To provide the products in different host region there must be adequate potential require. Larger the industry size, better the economical growth will be (Wei & Liu, 2001, pp. 38). Several international investors and marketers include opened their very own retail organization in Nigerian market including Shoprite, Artee Industries Limited, and Internationale Spar Centrale BV news. The rapidly increasing human population of Nigeria will generate the solid and ever going demand for international products specifically the fast food goods. The elevating rate of urbanization and positive financial outlook of Nigeria will support the MNC’s. (Euro Monitor, 2013).

Competitors

One of the main rivals and its item prices in Lagos is definitely: Dominos Pizza

Domino’s Pizza is a popular pizza joint in Lagos. They offer both equally dine in and home delivery solutions. Their motto is to spread happiness about Lagos. Companies Prices

Domino’s primary offering could possibly be pizza although a wide variety of aspect orders is additionally offered by the fast food joint. The price list of their popular products is as follows: Chicken Party

Barbequed chicken breast

mushrooms and sweet corn.

Moderate: ¦ two, 000

Large: ¦ 2, nine hundred

Warm Pepperoni Feast

Extra beef pepperoni

crimson chillies & extra

mozzarella dairy products

Medium: ¦ a couple of, 000

Large: ¦ 2, nine hundred

Sizzling Veggie

Onion, green pepper

banana, crimson chillies

& tomatoes

Moderate: ¦ a couple of, 000

Large: ¦ 2, 900

BBQ Chicken

Grilled chicken, Onions & BBQ spices.

Method: ¦ a couple of, 300

Large: ¦ 3, 2 hundred

BBQ Philly Beef

Philly steak, Beef topping, Onions & BBQ GRILL sauce

Medium: ¦ 2, three hundred

Significant: ¦ a few, 200

Meal Discounts and side orders are also offered. The joint as well serves Chilly Stone Goodies

Promotion and Advertising

Domino’s pizzas uses several channels of advertisement and promotion. Advertisements and hoardings are used to promote special bargains and savings. The fast food joint has a website that houses the menu and also facilitates on the net order arranging. Domino’s prides itself upon its capacity to make quick deliveries during Lagos. Division

Domino’s Lasagna has six main retailers in Lagos. The bulk of circulation is attributed to home delivery. Apart from these kinds of international fast food chains, many local fast food joints will be open in Lagos. Included in this are Mario’s Pizza and fast food

Sweet Feeling

Mom Cass

Ghana Substantial

These types of fast food chains offer a broad variety of discount offers and competitive

prices. Pricing Technique

Prices is one of the most critical aspects of the marketing mixture of the product. Item placement and promotion is determined by how the merchandise has been listed. In order to established a prices strategy, pricing objectives should be set. Included in this are: Current profit maximization

Current revenue maximization

Maximize quantity

Maximize profit margin

Quality management

Part cost recovery

Survival

Circumstances

As Pizza Hut will be bringing out its products in Lagos initially, its pricing object should be to ‘maximise quantity’ and finally become the industry leader. To be able to attain this status Pizzas Hut might employ one of the two charges strategies: Skim Pricing: whereby the company prices its products substantial. This gives profit maximisation. By implementing this strategy the corporation assumes the stance of serving a distinct segment market. Transmission Pricing: whereby products will be priced low to maximise amount and relieve into the market. Since, the target market to get Pizza shelter is value sensitive and highly elastic, the best prices strategy will be ‘Penetration Pricing’. By costs the products low at the beginning, Lasagna Hut would be able to gain more market share and cater to a better market. Prices Methods

A number of pricing strategies may be used to satisfy the pricing aims of the business. These strategies vary from product to item. Some companies may use diverse and innovative pricing strategies that better satisfy the requires of both the customer and the company. Traditionally used costs methods include: Cost-plus prices: based on creation cost along with a certain income margin Target-return pricing: based upon a goal return-on-investment Value-based pricing: based on value provided relative to rivals Psychological charges: based on user’s perception and demand Pizzas Hut might employ any one or a mixture of the above mentioned charges methods to complete its pricing objectives. Selling price Discounts

Checklist price is normally discounted pertaining to the syndication channel. This might be done in the following ways: Volume discount

Cumulative quantity discount

Seasonal Price cut

Funds discount

Trade price cut

Advertising discount

Pizza hut could offer the following price discount rates to their customers: Variety discounts: where customers ordering in greater quantities could possibly be offered particular deals and discounts Promotional discounts: special promotions could be used to increase sales

Marketing Plan

Marketing Objectives

Marketing aims helps define what a business wants to obtain through it can marketing actions. Firms from different industrial sectors create their very own marketing objectives by doing a comprehensive analysis of their firms SWOT analysis to be able to identify the main element areas of concentration. For Pizza Hut, to define the marketing targets it has to choose the admittance strategy that it will adopt intended for Nigeria.

Entrance Strategy

One of the leading markets in Sub-Saharan Africa is Nigeria which has a population of above 158 million. On the other hand Nigeria possessing a wide range of ethnic groups is an environment with high risk potential. It would be highly recommended for Pizzas Hut to franchise the company to another organization in Nigeria, in order to lessen unforeseen risk. A business is a between two parties where the franchisor provides the right to business the company into a franchisee. Even so due to the changes in routines and consumer flavors, preferences will be readily developing towards crammed and hassle-free foods. All these matters will be assisting the country’s full food sector to develop.

In growing marketplaces like Nigeria, consumers would always prefer to have a cuisine that is certainly more appropriate to the native taste buds rather than an”international cuisine Finding the right partner to trade the legal rights might be quite daunting yet Devyani Intercontinental Limited an Indian primarily based company with operation in Nigeria might be good spouse to sell the franchise to. Devyani Foreign Limited a co-employee company of RJ-Corp ” Largest bottler for Pepsico with at the moment having regarding 300 stores of Pizzas Hut, KFC, Costa, Swensen’s, and many more brands in India (Devyani Worldwide Limited). The corporation opened APPLEBEES in Nigeria as of 2009 and is at present investing on opening even more outlets in the region (Business Fresh Nigeria).

The study demonstrated that an typical Nigerian usually spends around 72. 97% of his/her salary on foodstuff. The desk below displays the percentage of total food expenditure in Nigeria by 2010.

IMAP’s Food & Beverage Sector Global Statement ” 2010

Total Foodstuff Expenditure

Percentage of Total Expenses (%)

Beverages/Tobacco

2 . 73

Meat

12. 88

Fish

15. 22

Record

5. 61

Breads/Cereals

34. 08

Fats/Oils

a few. 15

Fruits/Vegetables

15. 44

Additional Foods

8. fifth 89

Percentage of Total Food Costs (%)

72. ninety-seven

After picking the entrance strategy, developing the SMART way for the marketing target would seem beneficial. This will nevertheless help to make sure the objective happen to be: Specific ” explains what needs to be attained.

Measurable ” objectives must be measurable when it comes to performance indicators, percentages, final results, and much more. Action-oriented ” Point out which actions need to considered and who should take these people. Realistic ” the resources available should be able to satisfy the objectives. Time Specific ” specify time frame and agendas for achievements or finalization. To achieve the WISE approach, Pizzas Hut will need to train the management of its franchisee on how to work and manage the business just like that of Lasagna Hut’s approach.

Product Adaptation

The key for international food stores such as Lasagna Hut is to emphasize in adapting and accepting the area palate then developing impressive foods to win over the native customers. The term ‘Product Adaptation’ uses the technique of the follower. That is the new product is based on advancements or modifications of the current product in the company (MBA Skool). To reach your goals in an international market it essential for a firm to adapt its product to satisfy international consumers’ or market segments needs (Small Biz Connect). For Lasagna Hut, it will have to depend on the franchisee to anticipate the product version in the region. The franchisee with its extensive expertise in the market understands consumer tastes, even though Nigeria is region with broad variety of cultures nevertheless each tradition share common trait in its region.

Promo Mix:

Promotion is the method used to create recognition about a product or service to buyers a firm gives (Small Business Development). As soon as the business is the following are means to raise consciousness to the general public about the corporation:

1 . Advertising and marketing ” one of the important kinds of passing details tothe average person. It is a sort of communication accustomed to convince or persuade potential consumers to pick a industry’s product or service more than its opponents (Small Business Development). Powerful advertising ought to be planned correctly so that the customer perceives the intended text messages. There most media options to choose to promote; choosing which type of press depends on the market a firm is intending target and also on the budget. The types of media include: press advertising, the airwaves, television, direct mail, ambient, and many more. Firms must be careful about selecting the type of media (or mixture) for advertising their merchandise so as not really waste solutions, a renowned quote via John Wanamaker (1838-1922) point out “Half the amount of money I spend on advertising can be wasted ” the trouble is usually I do not know which usually half (Small Business Development).

2 . Product sales Promotion ” relates to bonuses or actions mostly immediate that creates the likelihood of buy or sale for a product. Sales promotions may be used to target several types of customers, types of offers include: buyer, business, transact, and Sales team promotions.

several. Public Relation ” this really is all about building relationship with stakeholders of your company by obtaining good publicity, including a strong company image and name, and providing exact information towards the public. Having a strong romantic relationship with stakeholders can create positive final results for a organization where customers can provide good recommendation in front of large audiences due their satisfaction with the company (Small Business Development).

The franchisee of Pizza Hut must be able to use the above-mentioned promotion or use all of them. Intended for the marketing both parties ought to discuss around the cost to get doing the advertisement whether equally would share the cost or one party would be accountable.

Channels of Distribution

Agricultural and livestock items have a high import tariff in Nigeria; the government enforced such excessive tariffs within their financial reform to enhance the economy and also to support the agricultural sector. Pizza Hut would encounter high tariffs if it were going to supply the business using its ownproduce. The organization or the franchisee can acquire any of the intermediaries to provide the business with agricultural products; this in short might save the firm cost it would need to bear due to import charges and paying with excessive prices in the products for the customers.

SWOT Analysis

Realization

Once colonized by British, Nigeria is known as the “Giant of Africa which can be one of the most populous countries in Africa. Possessing a population of over 160 million persons and over two hundred fifty ethnic groupings with each having their particular dialects, this can be a mixed overall economy with expanding market areas. Even though most of the general inhabitants are getting low earnings, the increasing rate of urbanization and positive economic outlook of Nigeria is going to support the multinational firms. Due to the fast growth in technology in the country, various sources of promotional tactics can be adopted such as on the web platforms and other beneficial strategies in order to ensure that the business to obtain a rapid celebrity and vast customer circle. Hence through continuous advertising plans and strategies, we can extent the label of our fast food joint throughout the nation and generate joy among the people.

References

Entrepreneur Media. 2013. Pizza Hut Incorporation.. [ONLINE] Available at: http://www.entrepreneur.com/franchises/pizzahutinc/282696-0.html. [Accessed apr November 13].

Oliver Delight and Tatiana Nassar. 2013. Fast-food titans want lasagna the actions in Africa. [ONLINE] Available at: http://edition.cnn.com/2013/10/04/business/fast-food-giants-africa/. [Accessed summer November 13].

Uche Meters. Nzeka. 2011. Steady Growth of Nigeria̢¢s Selling Food Sector. [ONLINE] Available at: http://photos.state.gov/libraries/nigeria/487468/pdfs/Retail.pdf. [Accessed

12 The fall of 13].

ATKearney. 2013. Successful in Meals in Appearing Markets: One Size Would not Fit Every ” See more for: http://www.atkearney.pl/consumer-products-retail/ideas-insights/featured-article/-/asset_publisher/KQNW4F0xInID/content/winning-in-food-in-emerging-markets-one-size-does-not-fit-all/10192#sthash.tunoBVJP.dpuf. [ONLINE] Available at: http://www.atkearney.pl/consumer-products-retail/ideas-insights/featured-article/-/asset_publisher/KQNW4F0xInID/content/winning-in-food-in-emerging-markets-one-size-does-not-fit-all/10192. [Accessed 22 The fall of 13].

Concentrate Nigeria. 2008. Nigerian Politics & Authorities. [ONLINE] Offered by: http://www.focusnigeria.com/nigerian-politics.htm. [Accessed 24 November 13].

Monga These types of. 2011. Nigeria: GOVERNMENT AND POLITICS. [ONLINE] Available at: http://www.mongabay.com/reference/new_profiles/320.html. [Accessed 24 The fall of 13].

Africa Development Lender. 2013. Nigeria Economy View. [ONLINE] Sold at: http://www.afdb.org/en/countries/west-africa/nigeria/nigeria-economic-outlook/. [Accessed twenty four November 13].

CIA: The earth Factbook. 2013. Africa: Nigeria. [ONLINE] Offered by: https://www.cia.gov/library/publications/the-world-factbook/geos/ni.html. [Accessed 24 November 13].

MBA Skool. 2008. Merchandise Adaptation. [ONLINE] Available at: http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/2772-product.html. [Accessed 01 January 13].

Business Building. 08. Marketing Goals. [ONLINE] Offered by: http://businessbuilding.com.au/certification/unit/88. [Accessed 01 December 13].

Business Reports Nigeria. 2011. Devyani International Limites. [ONLINE] Available at: http://businessnews.com.ng/. [Accessed 01 Dec 13].

Small company Development. 2013. Marketing ” Promotion Technique. [ONLINE] Available at: http://www.smallbusiness.wa.gov.au/marketing-promotion-strategy/. [Accessed 01 December 13].

How Products Works. 2013. How Business Works. [ONLINE] Available at: http://money.howstuffworks.com/franchising1.htm. [Accessed 01 January 13].

Dominos Pizza. 2013. Store Site. [ONLINE] Offered at: http://dominospizza.com.ng/store-locations-2/. [Accessed 40 October 13].

NetMBA. 2010. Pricing Technique. [ONLINE] Available at: http://www.netmba.com/marketing/pricing/. [Accessed 02 November 13].

EUROMONITOR INTERNATIONAL. 2013. Retailing in Nigeria. [ONLINE] Sold at: http://www.euromonitor.com/retailing-in-nigeria/report. [Accessed summer November 13].

Fleisher, Bensoussan, C. H., B. Electronic., 2007. Organization and competitive analysis: successful application of fresh and typical methods. initial ed. Philadelphia: ST Press.

GRIN. june 2006. Market Examine and Examination. [ONLINE] Offered by: http://www.grin.com/en/e-book/51413/market-audit-and-analysis. [Accessed 3 November 13].

GRIN. 1994. Case Study: Pizzas Hut, Incorporation.. [ONLINE] Available at: http://www.grin.com/en/e-book/45066/case-study-pizza-hut-inc. [Accessed 21 November 13].

Trading Economics. 2012. GROSS DOMESTIC PRODUCT PER CAPITA GROWTH (ANNUAL %) IN NIGERIA.

1

Tweet