Mercedes benz functions management article

Professional Summary

Daimler motor company Mercedes-Benz is among the most valuable firms around the world; it can be ranked quantity ten away of 90 leading brands worldwide (Bestglobalbrands. com, 2014), Mercedes-Benz can be part of Daimler AG which is one of the best market leaders in autos brands. The Daimler AG brand should deliver services, value and premium quality to its customers. The company provides 14 sub-companies that develop cars, vehicles, trucks, and financial services. It has more than 100 vehicle designs in more than 200 countries worldwide, providing high quality items is the company’s strategy andgoal.

Daimler Mercedes-Benz cars have sold 1, 565, 563 , 000, 000 unit with revenues of over 64, 307 million euros; with over 274, 000 1000 employees in 2013, the company has also committed to plants and equipment well worth over 3, 751 billion dollars euros (Daimler AG, 2013).

This supervision report includes an specific study with the operations managing inside the organization, by covering the most important parts of the company including manufacture, manufacturing plant and warehouses management. The essence this report is to analyze current issues as well as the status of the firm and how within demand can be handled.

At the end on this report, the final outcome and advice offer the business solutions to prevent any issues that they may deal with during the production life routine. Part (A)

A-I: Businesses Management by Daimler Mercedes-BenzQuality & Material Management

Mercedes Benz’ companies use a global quality management to ensure that their very own automobile products meeting their very own standards, which in return maximize customer commitment to the manufacturer. Producing top quality automobiles may be the goal of Daimler- Mercedes’ strategy to meet the customer’s requirements, as well as opening a new highway for new buyers to experience Mercedes automobiles. Recently, the company provides aimed to enhance quality with the addition of extra green features for their products to help the global environment (Daimler AKTIENGESELLSCHAFT, 2013).

However , Mercedes Benz’ customer satisfaction can be damaged by simply quality worries. Alarms led the company for taking the decision to recall more than 250, 000 cars from the year 2008 until overdue 2014 pertaining to mechanical and safety concerns at the assembly line. Mercedes remembered these vehicles to be maintained immediately pertaining to customer safety (Jensen, 2014). On the other hand, BMW had to remember fewer cars than Mercedes Benz, pertaining to immediate protection related to mechanised issues. This sort of issues may cause a crash as a result of a electricity fault inside the engine (CBS Miami, 2014).

Outsourcing outdoors Germany had increased this risk for Mercedes Benz, by decreasing the organization quality and safety. The business recalled more than 55, 1000 vehicles that were produced inChina because of a flawed circuit created by the manufacturer (Wantchinatimes. com, 2014). These issues will be related to the product quality management in the company, and can decrease customer loyalty, which may lead them to consider changing to other brands.

Quality and questions of safety affect the provider’s yearly rank, which in return can increase or decrease their total revenues. Quality is one of the most important components to get the company to keep ahead of the competition. Furthermore, in respect to (Miller and Lundegaard, 2002) Mercedes’ quality should be bulletproof since the highest organization priority, through closing virtually any gaps that occurred through previous concerns. The increasing numbers of sub-model automobiles can also affect the brand top quality through increasing any risk issues once launched for the public.

Furthermore, according to (Stephen, 2004) Mercedes buyers have large expectations about the high quality guaranteed by the firm. In 2003, the company disappointed many consumers when they sold over 2k vehicles with an extra means to fix a navigation system, which were not really ready to become delivered on the right time, also accompanied by additional mechanical concerns. On the other hand, the corporation made an announcement regarding its new high quality hydraulic breaking system, which elevated its competition in terms of safety and quality against additional competitors in the marketplace.

Our company will need to make sure that producers deliver goods with the highest design requirements, in order to be order-winner quality conformance, by providing products with no defects (Hill and Slope, 2012). Furthermore, improvements in quality cause a reduction in cost pertaining to the company. In respect to (Evans, 1997) high quality products result in a decline in costs pertaining to the company through higher efficiency: ‘improvements in quality brings about lower cost due to less re-work, fewer blunders, fewer gaps and snags’ (Evans 97, P. 55).

Speed

In respect to (Hill and Hill, 2012), synchronising all supply chain activities through making use of the same data, and doing production at the scheduled

time, synchronised between the company and suppliers, enables producers to respond quickly to the require changes. Consequently , synchronisation helps to ensure that our manufacturers are able to deliver products quicker and more flexibly to the buyers. Furthermore, Daimler Mercedes-Benz determine what customers are looking for, therefore the firm is expanding our dealers network to satisfy the customer requirements for automobile availability.

The company’s marriage with the current suppliers is usually improving each day to minimise any risk of supplying malfunctioning vehicles (Automotivesupplychain. org, 2013). In addition , doing work closely with suppliers shows positively in our brand’s customer service. In 2008, the organization faced problems with the suppliers, which usually caused a delay in one of our products models. The supplier was supposed to deliver special battery materials to the manufacturer’s warehouses (Ireson, 2008). However , the supplier declined to meet Mercedes-Benz’ requirements, which will caused a delay in delivery and also to use of cheap batteries which were defective.

We are using the powerful application to control our suppliers, this app is called SAP, it is making our source chain supervision more efficient, flexible, and at the minimum cost. The SAP resolves any gaps in the provider’s capabilities utilizing the supply chain fingerprint program to scan all of the parts and materials; these types of technologies is usually helping the company to reduce virtually any extra cost (mSE Solutions, 2012). In addition , the SAP boosts the flexibility of your manufacture along with increasing the speed of delivery for absolutely free themes, through just in time (JIT). It does this by enabling many features for the dealer to calculate the car price from the order throughout the order level and at the same time getting an order-number to track the order. All of these steps will be integrated with each other into the supply chain management, and are informed by every stage in the order (Infosys, 2005).

This synchronises the data in real-time, reflecting around the company strategy to change with demand. Also, there are advantages in making use of the SAP program to manage the company warehouses where company stores materials intended for vehicles. By simply sending instructions for the warehouse to get ready to deliver a great order to the assembly line, this could achieved by making use of the just over time (JIT) efficient method for manufacturing. In the meantime, this creates an additional space achievable materials inside the storage area at thewarehouse; the SAP program will be sending a new order to fill up and stack those storage rooms for foreseeable future orders through the system (Bayigen, 2012). Each one of these measures incorporate to increase the speed, therefore reducing the cost of production, and retaining dependability within an efficient method. For our company dependability is an important factor of the company’s achievement, it decreases any halving within the supply chain management (Slack et al., 2012).

Dependability and Flexibility

Our company experienced dependability concerns in 2014. This dependability issue started out after releasing the new superior quality CLA-Class unit at an affordable price. Sellers of Mercedes-Benz could not provide the new version on time, that means customers had to wait for least two months until they are offered in inventory. Not maintaining high demand could lead to loss of brand-loyal customers or perhaps interested potential buyers who are able to trade in or having to pay cash instantly. This makes our company less adaptable in terms of establishing to within customer require (Flierl, 2014).

Cost

The company differentiation strategy to produce superior quality luxury autos is uplifting in itself, when it comes to the creation of exclusive high quality vehicles that go beyond our customers’ expectations. The company charges a premium price for most of its models. This differentiation technique helps the company to increase the rand name image efficiently in our customers’ eyes, by simply including high-end technology and unique solutions (Tanwar, 2013). Also, our company provide several vehicles types with unique colours which includes high selection and quantity to attract fresh costumers and also reducing the machine cost from your supplier aspect. On the other hand, the company variation in demand is high due to the intricacy of the development and the approach that we keep in touch with the demand.

A-II: Process Supervision at Daimler motor company Mercedes-Benz

Process management can be described as vital component to our company achievement. According to (Slack ain al., 2012), operations and process administration can break the whole organization at any level or place when they are managed in the wrong way. Furthermore, processes by Daimler Mercedes-Benz are internationally the same. The processes incorporate inputs, via a transformation level, to create and deliver top quality outputs that meet the customer expectations and even more. Customers’ orders are processed through the businesses system the moment they ask for a particular version.

Types of Daimler Mercedes customers

1) Customers seeking a particular version through the dealer: Most of the time, Mercedes-Benz dealers have all the designs in the showroom and ready to end up being sold. In the case of high demand for a model, dealers will have to order a new delivery from our firm in order to deal with the demand.

2) Customers requesting a particular model through the website: The company’s web page gives buyers details about car models. The website also permits customer to customise their particular desired car by adding extra features to the in house or exterior of the car model. Furthermore, when the consumer is at the order-check away, it will quickly locate the closest dealer to the consumer to confirm the order.

After the dealer confirms the buy, the order is created the SAP application and sent to the maker. Where the company has already launched the new car model, these types of models will be produced applying these procedures:

Advanced Style Process

Daimler Mercedes-Benz’ versions are designed by simply 440 designers from all over the world, from countries including the United States of America, Europe, and Asia. These designers are responsible for creating future cars using their imagination and imagination. Our company features invested vast amounts into building high technology designing companies to meet the ongoing future of theseautomobiles. Below, designers are involved in the development of every single model through strategic supervision, to procedure management from the vehicle style.

Designers in Mercedes Benz control the design process as well as the model’s lifecycle, from the sketching stage to the level where the exterior and interior meets you can actually quality criteria. From here, the style is came into a virtual digital design and style on pcs, to add features and an exceptional look. The structure process requires a long time, occasionally more than three years (Media. daimler. com, 2010).

According to (Slack ainsi que al., 2012), designing method types be based upon the complexness of the job. Mercedes-Benz cars tend to take too long to be designed, making their tasks low volume as well as possessing a high variety of projects. The structure process is sent to the board of management by our company with a planned schedule for the production life routine. Approval is definitely sought from the board of management: this stage of accepting or rejecting the newest design influences on the production process. The production process after that involves the body shop as well as the assembly line.

The Body and fresh paint Shop (Raw Materials and Workers task commitment)

Excessive technology automated programs create the vehicle bodies such as metal cover. After the board of supervision have acknowledged the new vehicle design, the robots change the design idea into fact by making the body parts. Over 1200 robots are in daily operation for Mercedes Benz U. T. International, in order to increase the velocity of production. These programs are used to guarantee quality and fast delivery. This means the workers can knows exactly when supplies are coming.

This kind of ensures that the queue is certainly not stacked with vehicle parts in order to make the method more flexible. Furthermore, the SYSTEMS APPLICATIONS AND PRODUCTS application helps you to reduce the chance of late delivery by ensuring that the parts are recorded time and by simply checking availability of the materials at the warehouses. Our company makes certain that customer top quality and basic safety standards are met by simply increasing the welding parts to much more than 5000 welds on each vehicle. When the procedure is done, technicians have to examine the quality with the vehicle and also following the ‘just in time’ method in sending them on to the next process. Personnel at the body system shop happen to be welltrained in order to meet standards such as safety and cleanliness in the work place (Mbusi. com, 2012).

The Assembly Range

Implementing creativity in the Mercedes-Benz assembly line can be one of its drivers to achievement. An example of this can be our assembly line at Mercedes Benz U. S. International which is made up of four lines. When parts are done at the color shop, each of our assembly line and its workers will be ready to build up the ultimate vehicle form. Our technique makes the flow line moves as the workers work, which diminishes waste in terms of time. Suppliers respond to each of our strategy to become environmentally friendly by making use of re-usable plastic-type material packages. Towards the end of the assembly line stage, there is also a new stage of quality checks, together with a rattle test, wheel position test, move test, and shower evaluation. These all make sure that the quality fulfills the company criteria. After the quality check results are confirmed (Mbusi. com, 2012), the vehicles are made looking forward to worldwide shipping by shipping them to the marshalling yard, containing the transportation areas.

Customer Service Strategy

At Daimler motor company Mercedes-Benz, customer support plays a huge role from the brand image. It will help the company to make sure that customers happen to be satisfied and their expectations happen to be met. To meet customers, their perception in the product has to match the delivered item (Johnston ou al, 2012). Our company experienced created a new service called customer service helper system CSA in order to provide buyers with a broad range of solutions in each country.

This kind of customer service helper system is readily available 24/7in order to assist owners of the vehicles, so they can be in contact with any kind of issues that may possibly occur. Furthermore, the company is likewise investing in study for future customer requirements. Staff can easily speak many languages, producing the service more efficient and more flexible. The CSA allows customers to complain about any concerns relating to their vehicle. The CSA system studies and checks every issue, while also sending the customer with their nearest Mercedes dealer to resolve the issue immediately. This strategy allows our company toensure that the efficiency of the buyer services meets and exceeds customers’ anticipations (sustainability. daimler. com, 2012).

The company’s current customer solutions include:

Safe-Driving courses to get the safety from the owners

Rescue solutions booklet

24/7 crisis breakdown assistance

Financial services

After-sales services

In accordance to (Hill and Mountain, 2012), top quality is determined by just how well a company’s solutions meet their customers’ requirements and expectations. Our company CSA system is meeting the customers’ expectations by simply contacting these people after their purchase to ensure that they are satisfied with the support. Including customers by request recommendations. This tactic provides the company with extra information about areas that we should cover in the foreseeable future, which increases the company product sales revenue; and reduces vehicle defects, which will save you time. Furthermore, accepting customers’ complaints assists our company to look again at how the manufacturer produces car models later on. This makes certain that our consumers are happy by the solutions provided. The after-sales providers should be prepared for any oversight in the manufacture, by informing customers one-by-one once virtually any issues had been discovered. Products on hand Management

In Daimler Mercedes-Benz, each place has its own warehouse where the organization stores each of the parts of the auto models. Each region has its geographic locations where temperatures can range from listed below zero levels to over thirty five degrees. These types of parts will be either delivered to the make or to the after-sales companies. Furthermore, we are the owner of the most warehouses across the world. Our company uses SAP to control these parts in every single region. However , the company failed to ensure that the warehouses were ready to mail vehicles due to the new CLA model.

This can be an alarm for the business, warning this to check out the system to be able to catch up with high demand. It also implies that there was a time-waste concern between deliveringthe materials to the manufacturers and new instructions for new supplies to be filled in the facilities. This may cause issues later on when it comes to popular orders. There could be an increased likelihood of unavailable parts. Furthermore, if the inventory management fails to meet up with demand by simply putting buyers in queues, this can generate these buyers unhappy, that may affect the provider’s revenue in other ways (Slack et ‘s., 2012).

Purchasing and Supply Sequence Management

Our company is facing materials shortages from your suppliers. These types of shortages informed our managers to focus even more on analysis from all over the world, in order to put into action new ideas by obtaining solutions. In Mercedes-Benz’ our suppliers will be local suppliers in every single country, working under specific conditions and requirements. The aim in having local suppliers is to reduce time, and so materials can be delivered to the ware home ‘just in time’, additional decreasing extra costs to get the company (BayIgen, 2012). One of many issues that faced our company when a certain supplier was not in a position to deliver battery packs on time was the resulting wait in the production method. This delay affected consumer demand, triggering customers to think about other goods. Therefore , the business is now making use of the SAP app to manage their particular suppliers.

The procedure Chart

A-III: Lean Managing at Mercedes Benz

For Mercedes-Benz, low fat management has been around place for more than 15 years; lean managing is a vital part of each of our operation administration. This is obtained through using the Mercedes-Benz development system (MPS), which identifies: layout, specifications, tools of the production, plus the methods for working our company vegetation worldwide. Furthermore, MPS is divided into two systems: 1 for schooling and the additional for support. The MPS training hub ensures that our trained professionals are working hard and are well motivated on the production collection as well. Additionally, it ensures that improvements are made by simply managers, conference the minimum company requirements and standards. Theprocess of training employees and managers for Mercedes-Benz usually takes more than half a year.

This involves employees in the procedure processes, to be able to deliver the quality of services that our consumer expects. MPS trainees acquire one type of teaching that includes the theories and four types of training that put the actual have learned into practice. MPS aims to enhance marketing communications between the vegetation, leading we to ensure that trim synchronisation operations are well created, in order to get rid of waste. A significant approach to getting rid of waste of time is used by our company. When the each of our workforce understands exactly how significant high quality should be to the company, every single employee has the experience and it is well enough equipped with the lowest tools to complete the offered job position. Then the staff can find the car set up, with all the tools next to him and ready to be applied (Daimler AKTIENGESELLSCHAFT, 2012).

A fresh strategy continues to be developed by the company to take a better look at consumer demand. This tactic is based on introducing our items in public. At the same time the plant has started production of your new unit to test and catch up with require in every single country, by making use of the lean and just in time principles to reduce overproduction as well as producing what our client needs in a given time, and delivering a high quality car model (Azok, 2014). The brand new strategy fortifies our company approach to demand as well as producing top quality car types as soon as possible, getting together with our customers’ expectations. Various other plants around the globe are, one by one, each month, getting ready to start production. It is obvious that the business is doing the best to outlook customer demand.

Furthermore, relating to (Slack et ing., 2012), employing lean abstimmung in a company operations signifies that they can produce at the lowest possible cost and the highest quality. This can be achieved through delivering exactly what the customers anticipate from the business. Also, applying this method our plants far away, to produce automobiles at distinct times, allows our company to handle any mistakes or errors that may take place at the 1st plant by simply compensating and changing by other plant life. Thus, it is going to decrease quality issues, as information may be shared between our vegetation ‘just in time’. In return, this will ensure that efficiency and improvement guidelines are set up, reducing costs as well as reducing unnecessary methods.

The ‘just in time’ (JIT) notion of Mercedes-Benz is similar to Toyota’s strategy. The assembly collection at Mercedes-Benz can handle producing new designs, reducing enough time needed to build a new assembly line and to commission new plants. This represents a cost motivation for the business. Since the assemblage lines for our company are able to handle new models, this will likely decrease the setup time, which return can reduce waste of solutions. According to (Evans, 1997), setup time reduction raises the flexibility in the production series by reducing the production time as well as lessening the products on hand; furthermore, this increases organization productivity.

The similarities between Mercedes-Benz’ creation system (MPS) and Toyota’s production system lie inside their JIT, move production and kanban devices. These permit both corporations to produce any quantity of cars depending on demand. They help the company to use available components depending on the require level. At this point, our company is gonna replace containers of used materials with new pots by requesting our long term suppliers to deliver a new buy. This works on the high technology card that can be removed from the container and scanned using the MPS program. It then transmits the new in an attempt to our distributor. In this way, MPS minimises the inventory as well as using bare minimum inputs to produce the highest results (Clarke, 2006).

Our company has received a large number of awards because of its lean development as well as for lowering the production of numerous models coming from 43 to 30 hours in 2015. This is enabled by our lean development system, which includes reduced waste materials in terms of period (Hamprecht, 2012).

Part (B) Capacity Managing at Mercedes Benz

Daimler motor company Mercedes-Benz’ capacity management failed to chase the demand for the new CLA model. According to (Hill and Hill, 2012), ability means providing customers simply by delivering items through matching the organisation’s resources to current require. Our company cannot cope with the high volume of requests in this model because of an incorrect estimation of demand. The management staff needs to be more efficient in chasing after demand simply by tweaking theoutput to match the latest demand on this model.

This would start with selecting more labour and asking workers if they are able to take overtime changes in order to fulfil the large volume creation. This could then decrease the quantity of customers who were dissatisfied by delay, awaiting more than three months in the queue. Also, as that our firm already has a long-term technique for achieving high demand, the company must look into asking the closest plants away from country whether or not they have goods ready to become dispatched straight. Weak assistance between those countries might lead to delays.

The complexity from the operation method affected the delivery of the CLA version. The managing team would have waited for a longer time before launching the version to the open public, by checking all the offered resources. However, our company manufacturers were not all set to deliver prepared products punctually to the consumers. This resulted in a hard decision for managers to decide what is best for both the company and customers. The decision to make buyers wait in lines for three months until it is available is usually, in the customers’ eyes, damaging our company’s image. Furthermore, the indicators of being sold-out were not examined properly; out of this it is very clear that our personnel should be even more skilled.

Also, asking for recalls for faulty models as a result of manufacturing problems, affects the standard of the production inside manufacturer and also our clients will be unsatisfied. Quality is a high priority problem, which in turn negatively affects our company relationship with the customers, leading to lines, as with the shortage of CLA models. Not enough dependability and flexibility can reduce our company product sales revenue as well as increasing in costs, which return minimizes our lean synchronisation. The corporation was aware of these risks yet the company decided to kick off the new CLA model.

We are already arranging our long term growth by investing in expanding each of our capacity. This will likely lead our company being way more versatile in the future, as well as better able to serve high client demand. We has noticed that there is deficiencies in space pertaining to expansions in several places, consequently our company is searching for00 more places to build up fresh assembly lines to enhance the production (Daimler. com, 2013). It isimportant that the company should always make an effort to catch up with demand to ensure that each of our customers are satisfied, as well as to increase each of our sales revenues. An automobile producer should always meet the existing material flow with production, and also ensure that the business record the capacity planning in order to get more details regarding our actual capacity. This will likely enable the company to control the demand properly.

Also, when we could not control the demand, this kind of led the company to face a large number of challenges concerning our source chain supervision. When a company cannot meet up with customer demand, this makes it tougher for the organization to manage their capacity. This kind of complexity is called the ‘bullwhip effect’, suppliers should expand their current capacity to be more flexible to catch up with the high demand around the materials (University Alliance, 2015).

Capacity managing has many levels. In the case of we, the capacity level depends on require, especially since several of the providers that Mercedes-Benz offer are related to physical materials such as vehicles and service parts. This is considered to be a mixed long-term capacity which depends on demand. The demand prediction in our organization is different from year to a different. Accurately forecasting the demand ensures that our company has the ability to evaluate unsure risks that may occur.

As well there is a worth in functional terms, in knowing our company’s restrictions: knowing what we are able to and cannot do. Alternatively, our company previously has specialists who control our capability. Controlling potential means planning at an advanced level for companies being well-prepared regarding: responding to uncertain changes in conditions of require; and controlling the inventory and warehouses so that inputs will be ready to be transformed into outputs. This will likely benefit corporations and companies in terms of raising revenues, and through building an enterprise where popular places pressure on the functions inside the company (Slack et al., 2012).

Part (C) Conclusion and Recommendations

Dependability is an important element that can help the supply chain to dealwith popular. According to (Slack ainsi que al., 2012), focusing on dependability at an before point might reduce doubt about any kind of risks which the manufacturer might face. This is particularly important with regards to dealing with volumes; our produces should focus more on delivering items on time. Retailers should be well prepared for this kind of event and could be warned by the manufacture an excellent source of demand in order to be prepared to be flexible in an earlier stage in the purchase. Covering a higher demand of orders via customers is very important. In order to meet them, our company should be more flexible to reduce the effect of any kind of events that may occur.

The corporation should address quality problems at an before stage. The company already conducts high quality investigations on each method and level. It is strongly recommended to record any worries that may show up during the support life cycle. Revealing these at an earlier stage will give the company extra time to look for proper alternatives.

In the case of in the inventory managing, our company failed with the fresh CLA version. The company should consider looking once again at the entire warehouse system. It is recommended that the operations manager should concentrate on increasing the physical amount stored in facilities inside the business, in order to foresee future require as well as raising the company’s value to their customers. Also, since which our company is the owner of most of the facilities, it is a competitive advantage to prevent be sold-out, even when the necessity is elevating. Furthermore, the warehouses in Daimler Mercedes should be efficient through using the SAP application. The corporation should consider supplying more possibilities for the employees to gain even more skills and experiences.

As our company is investing in capacity, it is additionally a competitive advantage for us to always be in front of demand; this will likely ensure that the company increases amounts of customer satisfaction, where products meet up with customer require. Being able to outlook the demand on a daily basis will help the corporation to decide whether or not they should make investments more in capacity or perhaps reduce the range of suppliers.

Mercedes-Benz should target more on suppliers’ entry requirements and exactly how a long term or immediate arrangement is definitely an advantage or perhaps disadvantage to get the company. Managing suppliers in an effective way will decrease any extra cost as well as ensuring that our suppliers realise the business requirements when it comes to JIT. Additionally , our company should enhance their relationships with all suppliers. This will ensure that the suppliers want when they are coping with our company and are not likely to provide the company with defective products.

Reference List

Automotivesupplychain. org (2013) Mercedes by any other brand. [Online] Readily available from: http://www.automotivesupplychain.org/features/216/62/Mercedes-by-any-other-name/>Azok, D. (2014) Mercedes-Benz: Alabama production with the C-Class will cut U. S. wait around times for the version [Online] Offered by: Bayigen, M. (2012) Just how Mercedes-Benz switched research in to reality ” Global ” CSCMP’s Source Chain Quarterly [Online] Supplychainquarterly. com Sold at: Bestglobalbrands. com, (2014) Mercedes ” Finest Global Brands ” Interbrand [Online] Available at: Clarke, C. (2006) Auto Production Systems and Standardisation: From Honda to the Case of Mercedes. In: Springer Science & Business Press pp. 169-172 Daimler AG (2012) AMG behind the scenes [Online] Available at: Daimler motor company AG, (2013) Annual survey 2013 [Online] Available at: Daimler motor company. com, (2013) Daimler strategies expansion of Mercedes-Benz Automobiles production network [Online] Sold at: Evans, M (1997) Production/operations management Minneapolis/St. Paul: Western world Pub. Co. Evans, L. (1997) Productions/operations management. Top quality, Performance, and value sixth ed. Ny: West Publishing Company, s. 44-57 Flierl G, D. (2014) If you want a new 2014 Mercedes-Benz CLA-Class

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