Nike marketing program essay

The acquisition of Nike by French financier Robert Louis-Dreyfus in 1993 is the beginning of a big brand name; Adidas has widened its product line and absorbed other sports-gear producers. It closed a $3. 8 billion acquisition of competitor Reebok Intercontinental Ltd.

Adidas planned take care of the Reebok line and publicize it globally with with the Nike brand. Nike during 2006 made a decision to buy Reebok even though they order another shoe company business did not prosper. Adidas needed to deal with the simple fact that the company they bought was not succeeding in the market and a new marketing promotion plan needed to come about to reinvigorate the card holder’s purchase of the item.

Adidas has to strengthen there brand plus the idea was going to build the manufacturer name with sponsorship during the 2008 Beijing Olympics.

The sponsorship option in Beijing was a springboard to gain a greater share of the world’s fastest-growing major marketplace and become the marketing innovator in China during 2008.

The marketing strategy was a blend of actions photography and computer design. The series was released in phases during the Beijing 08 Olympic Games. “Together in 08, Impossible can be Nothing is definitely an integrated advertising campaign. Through a mixture of TV, produce, outdoor, PUBLIC RELATIONS, digital, point-of-sale and road shows around the world of China and tiawan, the marketing campaign provides various platforms enabling consumers to get closer to the sports athletes and the Olympics.

The Beijing Olympics is definitely fast approaching and this early on, most companies who would like to place their ads and endorsements through this monumental function are trying strategically to place themselves and capture a piece of the industry. For Nike, there is a challenge at hand and that of which should be to give compete with company Nike a run for their money. Nike is a regarded brand in China and surely they may have the obvious edge. Adidas reportedly shelled out 70 million Pounds to be a state Olympic recruit. Adidas products was also all over Olympians, great for television set, the company clothed 27 away of twenty eight teams.

But aside from shoes and boots and outfits, Adidas was not particularly visible in Olympic venues. Completely no particular presence within the Olympic Green, but its fabulous flagship retail store in Sanlitun near the Workers’ Stadium and Workers’ Gym saw plenty of foot traffic. Its Olympic ad campaign, though decorative and fitting in concept “Together in 2008, Impossible is Nothing, came up short inside the personnel categories. That campaign had several primary looks, in athletics that are popular in China”diver Hu Jia, footballer Zheng Zhi, field hockey player Sui Feifei and a few women’s football players.

Hu pulled out because of injury, Zheng and the gents football team had an humiliating performance and Sui Feifei was simply sixth in scoring on Team China. The women’s volleyball team played solid in a very difficult field, but also in the end just came through while using minimum consequence acceptable for the hometown followers, a fermeté medal. After the Olympics the sales of sports clothing went up in China, revenue of premium sportswear in China include rocketed via almost actually zero a little more than a decade before to $350 million to get Nike and $300 million for Adidas last year and sector was worth $3 billion altogether last year and is also expected to grow 20 percent last season.

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