Odwalla in line with the seattle king term paper

Microbiology, Renal Failure, Bacteria, Food Protection

Excerpt by Term Newspaper:

Instituting these measures demonstrated that the firm was extremely interested in not simply maintaining you can actually integrity, professionalism and reliability and standing but as well in making sure the problems by no means arose once again. Other methods initiated by company included a program that would test heat cleaning of apples that would kill the bacteria while not affecting the flavor of the oranges. The company also introduced a process of cleaning and decontamination known as “flash pasteurization, which “would guarantee that E-coli had been ruined whilst departing the best flavoured juice conceivable. ” (Companies 2005).

Several experts question why the company did not use the pasteurization technique before the break out.

“Pasteurization, which involves heat treatment, would have slain the bacteria in the Odwalla products. Wellness officials said when people beverage non-pasteurized juice, they face of becoming sick. They suggest boiling drink first. Although authorities as well said most juices sold in stores are safe. ” (E. Coli 1996).

If the pasteurization, or none whatsoever, was the primary cause in permitting such an break out, then one of the simplest components of business pertaining to the company (and it would have got saved them a lot of anguish, and money and also the life of at least one child) was to commence pasteurization before the outbreak actually took place. Even though such a process is pricey to employ (at least initially) it would had been no more high-priced than what the E. coli outbreak eventually ended up charging the company in the long run.

Though the company took aches and pains to make amends for its blunders and wound up becoming the best choice in the juice sector in the fight against E. coli bacterias outbreaks, the tragedy nonetheless took place, plus the toll for the company was enormous. It may have been an expense that the firm (though this did not positively court) do nothing to stop.

Instead of applying industry safety measurements; “Odwalla steadfastly rejected to pasteurize its fruit drinks claiming that altered flavor and was unnecessary. ” (Companies 2005) According to Mallenbaker, the top of quality assurance, Dave Stevenson, was aware of the dangers and proposed by using a chlorine rinse against poor fruit. Older executives in Odwalla overruled him fearing that such a method would leave a great aftertaste using their juices.

It seems as if the countless positive measures initiated by company after the E. coli outbreak was a response that was second to non-e. The steps the organization took after shone only brightly because methods that other companies could have, and probably did cherish. The steps taken to prevent such incidences are only as bright in their insufficient implementation.

The actual company obtained in encounter from this kind of event might have been staved away by the same care if exercised beforehand. That the organization took the steps and adopted through within the initiatives is a superb sign the fact that company had taken the experience to heart, and hopefully will never have to be told of the catastrophe. If nearly anything good was derived from this case it is that society always grows better with learning, whether that society a well-known company, producing any fruit juice or the consumers drinking you can actually product.

Functions Cited

Half-moon, (1996)

http://www.kidsource.com/kidsource/content2/ecoli/odwalla.11.23.html, Accessed September. 5, 2006

Companies in Crises, (2005), http://www.mallenbaker.net/csr/CSRfiles/crisis05.html, Utilized Sept six, 2006

Electronic. Coli (1996), http://www.cnn.com/HEALTH/9611/01/e.coli.poisoning/, Accessed Sept five, 2006

Odwalla Outbreak, (1996)

http://www.billmarler.com/ecoli_odwalla.html, Reached Sept. 5, 2006

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