Funding Requirements14 Confidentiality Arrangement The undersigned reader acknowledges that the info provided in this business plan is usually confidential; consequently , the reader wants not to disclose it without the express drafted permission of Mr. E Seeman Durai. It is acknowledged by the audience that information to be furnished in this business plan is in all respects secret in mother nature, other than info that is inside the public domain through other means, and that virtually any disclosure or use of this kind of confidential info by the reader may cause significant harm or damage to M/s.
Newsky Fireworks Limited Upon obtain, this doc is to be immediately returned to Mr K Seeman Durai. Signature Time: 26. 05. 2013 1 . Executive Synopsis Promoter’s Account 1 . Brand: K Seeman Durai installment payments on your Age: forty five years 3. Address: Number 4859 Nethaji Road, Sivakasi 4. Educational Qualification: M. B. A., M. My spouse and i. B. five. Years of Experience: 20 years (M/s. Murugan Fireworks) Financial predictions are summarised and featured. (Rs. In Lakhs) |Particulars |Year 1 |Year two |Year a few | |Sales |50. 0 |75. 00 |90. 00 | |Exports |35. 00 |40. 00 |50. 00 | |Net Profit before Tax |15.
00 |35. 00 |50. 00 | |Investment |80. 00 |90. 00 |95. 00 | installment payments on your Company Explanation Promoters and Shareholders |Name |Age |Designation |Address |No. of Stocks and shares | |K Seeman Durai |45 |Promoter |No. 859 Nethaji Highway, Sivakasi |10 lakhs | | Karthik |43 |Chief Executive |No. 728, Western world Car Streets, Trichy |1 Lakh | | | |Officer | | | | Jeya Sivasakthi |45 |Managing Representative |No. 73, South Masi Road, Coimbatore. |2 lakh | |Kandan | | | | | |P.
Dhanalakshmi |35 |Director |No. 83, Sarojini Road, Salem. |3 lakh | |T. Abinaya |34 |Director |No. 34, Second Street, Theni |3 lakh | |S. Aishwarya |40 |Member |No. 4859 Nethaji Road, Sivakasi |1 lakh | |S. Geetha |39 |Member |No. 73, South Masi Road, Coimbatore. |1 lakh | Advisors |Name |Educational |Role |Address |Contact No . | |Qualification | | | | |CA G Rajesh |M. Com., F. C. A. |First Auditor |8493 Sarojini Streets, Chennai|+919835748343 | |Mrs. Deb Sheela |M. A., M. L., |Legal Advisor |857, Gandhi Road, Madurai |+919447382342 | |Mr. K Gulandaivel |B. Elizabeth., |Technical Advisror|76, Tagore Avenue, Vellore |+919472834234 | Services and products ¢ Exceptional Selling Factors: Crackers that burst with wordings with regards to to the event. e. g. Happy Diwali, Happy Beginning of the year, Happy Married Life etc . ) Long Term Aim of the Business “To provide Earth-friendly Crackers Aims |Particulars |I |II |III |IV |V | |Sales |50. 00 |75. 00 |90. 00 |95. 00 |100. 00 | |Exports |35. 00 |40. 00 |50. 00 |55. 00 |60. 00 | |Employment |2. 00 |2. 12-15 |2. 25 |2. 60 |2. sixty | SWOT Analysis Talents |Weaknesses | | | | |Investments and Specialists | | |Opportunities |Threats | | | | |Everlasting Demand |Competitions | 3. Industry Analysis Target audience Market Segmentation Profile of Competitors Main Competitors would be: ¢ Arasan Groups of Fireworks Industries ¢ Kaliswari Fireworks ¢ Fiat Fireworks Competitive Advantage We have the following Competitive Advantages ¢ Unique features ¢ Selling price ¢ New technologies or perhaps systems ¢ Better value to customers when it comes to efficiency ¢ Greater suitability with existing systems ¢ Include any independent affirmation or circumstance studies Rewards to Customers Our item provides to potential customers in terms of their own organization goals. This enable these to: ¢ Boost sales ¢ Increase efficiencies Save money ¢ Save period ¢ Maximise resources ¢ Reduce mistakes ¢ Decrease downtime ¢ Improve Customer satisfaction, reduce churn, increase commitment 4. Marketing/Sales Strategy Web marketing strategy ¢ The Southern Tamil Nadu area is to be targeted first and youngsters should be focused ¢ Followed by youngsters, children, adults are to be concentrated ¢ Children are the potential clients already targeted ¢ Test out site in operation are will be conducted, and feedback will be analysed effectively ¢ Providers and Associates are expected intended for marketing Revenue Strategy The Sales Approach is to promote directly through means of suppliers. Particulars |Direct Sales |Through Distributors | |Composition |25% |75% | |Cost Involved |10/unit |7/unit | |Pricing |Penetration |Penetration | Costs ¢ Competition Price is greater than our price ¢ There is also a sufficient amount of competition in the market ¢ Production costs and overheads are expected to be 60 per cent of sales ¢ The buyer can control the price into a considerable level. Marketing and Communications Strategy Promoting and Advertising will be the energetic source of Campaign.
Advertising: Through televisions and newspapers. It truly is targeted to target audience all over the express at the initial level Marketing: Banners have already been planned to be placed by various hot locations five. Research and Development Method [pic] R and d It has been planned to organize a R&D Department that would be positively engaged in the investigation of Earth-friendly crackers also to come up with numerous innovative concepts. 6. Staffing requirementws and Operation Management Company Chart Staffing requirements ¢ Division Managers have to be appointed by the Board of Directors. The selection criteria for the same would be Educational Qualification, Encounter, Age etc ., Department Managers are given the power to sponsor employees for concerned departments for which selection criteria is usually to be set by the directors. ¢ Skilled, Semi-Skilled and Not skilled Workers should be utilised pertaining to various development processes. Precisely the same would be procured from the closest locations cheaply. Training Ideas Training Programmes are to be carried out at standard intervals to be able to enhance the productivity of the abilities of the workers. 7. Economic Projections IKey Assumptions10 IIBalance Sheets11 IIICashflow12 Requirements for Preparation of Projections six. Opening characters included based upon latest Mgmt/Audited accounts several.
Shareholders Fund analysed in to Share Capital, Share Superior and Retained Profits almost eight. Sales Presumptions provided by device, price part & location and reconciled to pipeline 9. Expenses categorised in R&D, Admin and Overheads and Promoters / key managers incomes 10. Id of regular monthly and total company detailed deficits 11. Sensitivity analysis may be necessary, detailing ways to be implemented if product sales or spending targets aren’t met. 12. Projections should identify individually Operational Earnings and exterior Cash Injections IKey Presumptions |Particulars |Year 1 |Year 2 | |No. farrenheit Employees |250 |300 | |Investments in Equipment |1, 50, 00, 000 |1, 55, 00, 000 | |Projected R&D costs |25, 00, 1000 |20, 00, 000 | |Depreciation allowed for |12, 00, 000 |11, 50, 500 | |Expected rent and rates costs |5, 00, 000 |5, 00, 1000 | |Creditor days anticipated |45 |60 | |Debtor days allowed |60 |60 | IIIBalance Sheets
IVCashflow 9. Financing Requirements |S. No . |Sources |Amount | |1. |Equity Shares of Rs. 15 each |Rs. 60 crore | |2. |10% Inclination Shares of Rs. 95 each |Rs. 25 crore | |3. |8% Debenture of Rs. 100 every single |Rs. 25 crore | |4. |Term Loans |Rs. 10 crore | Necessary for: ¢ Products: 10 crore ¢ R&D: 15 crore ¢ Promoting: 2 crores ¢ Staffing needs: 6 crores “””””””” 26. 05. 2013 Newsky Firework Limited Organization Proposal K Seeman Durai & Group
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