Rodamas case research situation evaluation the

Excerpt by Case Study:

Rodamas – Case Research

Situation Research

The Current Situation

Current Market Approach iii. Competitor Analysis

SWOT Analysis

Synopsis of Condition

Identification of Solutions/Alternatives

Criteria

Situational Evaluation

The Current Situation:

Rodamas Group is a popular name in Indonesia for its close affiliation with many Western, American and several European firms. The company happens to be managing different business by glass to food production to makeup. And hence they have developed strategic partnerships with manufacturers by various countries. Established in 1951 because Ho Hoa Trading Organization Limited, Rodamas became a significant business property dealing with a large number of fragmented and diverse businesses. It closely reflects the size of market in Indonesia which in turn itself is extremely diverse with 240 , 000, 000 consumers taking pleasure in different sort of tastes. Individuals have varied likes and personal preferences for consumer goods and essentials and with so a large number of people requiring foreign items, it was very important to multinationals to enter and explore Indonesian industry. But legal constraints placed a serious barrier on their access and hence they will joined forces with businesses like Ho Hoa Trading house to engage in business inside the Indonesian market. This kind of relationship helped international companies cope with legal polices, corruption, political complexities and licenses.

Rodamas initially experienced very little or any competition mainly because it ventured in to different industrial sectors. Its relationship with Japanese people multinationals allowed it to flourish while market head in many customer goods. However with the Oriental crisis of 1998, issues changes dramatically and business community became much more corrupt allowing multinationals coming from around the world to enter Indonesia with practically simply no barriers. These firms entered Indonesia with completely ownership, a thing that Indonesia had not experienced just before and hence provided companies just like Ho Hao a very lots of competition in number of industries. Rather than joining hands with local business residences, these multinationals are now hiring expensive corporate lawyers to manage issues just like licensing and political rules.

Rodamas can be operating in Indonesia as a conglomerate and includes a strong senior management crew heading each business. Nevertheless there are some inside weaknesses which usually need to strongly studied and resolved just like lack of good human resource management strategies. With competition become stiffer, Rodamas can be facing problems in many areas including:

Expansion

Competition with multinationals just like Unilever

Small businesses becoming unnecessary

Poor politics structure and serious corruption

Consolidation issue

Current Market Technique:

Rodamas is currently working as being a conglomerate with good managing teams handling its a large number of diverse businesses. It is a solid player in numerous industries and focuses on local production and distribution and has signed up with forces with important players in the field. Rodamas has profound knowledge of the market and division channels operating in Indonesia thus though their businesses are diverse, it has been effective in most sectors.

Competitor Evaluation:

With the organization barriers taken off and multinationals hiring lawyers to deal with legalities, competition from foreign firms has increased tremendously. Multinationals getting into Indonesia with 100% possession are disguising a major danger to the presence and success of Rodamas. In the consumer goods industry, Rodamas is definitely operating as of Kao and Kao is facing direct competition from companies like Unilever and it is often seen that Indonesian buyers prefer to use consumer merchandise that have a worldwide presence and reliability. That is why Unilever is giving Kao a operate for its cash.

Similarly in the glass industry, Rodamas is usually operating under the name of Asahimas and with competition cooking food up in this kind of sector, this kind of group is now stagnant in market share whilst other companies happen to be quickly increasing their business through severe consolidation initiatives (Exhibit 6). The only industry where Rodamas is still a dominating player may be the food industry.

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