II. Executive Synopsis & Basic Company Description
Grab-N-Go Snax are a selection of prepackaged, sole serving snack foods which will be soldout of meals carts ideally located surrounding the core the downtown area Portland organization district. Our new enterprise caters to the need for downtown workplace and organization workers to achieve quick and easy use of healthy breakfast, break and lunch snack food options. Grab-N-Go Snax offers a wide selection of good quality fresh fruits, fruit and vegetables, dairy, materials and gluten-free products. Goods are cleaned out, cut, portioned, packaged in re-sealable recyclable packaging and refrigerated to get immediate consumption.
To augment the name brand merchandise selection, most of us offer a variety of products with this category provided by other brand name companies, just like granola pubs, trail combine, bottled water, fresh fruit juices and strength drinks.
To begin, activities with the business includes stationary food cart snack in the excessive activity food cart vending groups, named ‘PODS’. Extra activities of the business is to participate in special attractions vending.
Special events include city large water the front events, Sat Market, sports and vacation celebration actions.
In a preparing area that is set up for processing, the labels, and saving food products, work will be completed each day to prepare products to get delivery. Products for the day’s product sales will be transferred in chilled storage containers towards the food carts early every morning. Vendor services will share their buggies and exhibits in planning of opening for business.
Buyers and passer-bys will notice the brightly lit up awning, multi-colored displays, scents of fresh fruit and regularity and sounds of characteristics in a clean environment open early each morning for their convenience. They will get a wide selection of foodstuffs for breakfast, or eat later for workday snacks. Buyers can pick up items to buy for themselves from the on-board shows or chilled cases. Merchant services will scan the UPC rules and processes the sale quickly via POS system.
For the future with the business, it can be our want to promote the sale of our very own Grab-N-Go Snax name brand product selection through refrigerated vending machines, fitness health clubs and in-office delivery. Our catering services will accommodate the need for refreshments during company meetings and parties to businesses in and around the core down-town area.
The goal is usually to develop a solid business model, manufacturer and standing so that as the organization continues to grow into other locations and areas, becoming more well-known, we can develop Grab-N-Go Snax into surgery that can be franchised. We such as the flexibility a LLC gives to allow the option to hire professional management that would not necessarily be owners. This would allow us to offer workers (potential fresh franchisees) the opportunity to learn the ropes of the organization and encounter what it may be like to work their own Grab-N-Go Snax foodstuff cart ahead of they make the choice to invest in each of our business being a franchisee.
My personal background of working downtown Portland within the past 30 years and being a buyer of a lot of the food carts in the downtown area features provided me personally with the travel to make this unique business strategy a true achievement story among the list of growing pattern of food carts here. I have worked as Management Assistant to Directors of companies and Project Supervisor and manager for assignments that necessary budgeting, multi-tasking and focus on detail. My own strengths will be with firm, human relationships, patience and dedication.
Besides devoting a whole lot of my very own funds which will go into this kind of venture i believe in, I am committing a lot of my personal time and energy to making sure every aspect of the company operational needs are achieved to meet the client demands. Outside of the day to day product preparation, on-site vending and management of business affairs, I will be network and linking with other Administrative Assistants, Celebration and Conference Planners and with businesses in the down-town area to sell our in-office delivery and catering providers.
Products: Find Appendix A (not in particular document) to get examples of low cost costs and pricing side by side comparisons of neighborhood retail & grocery store competition. * Fruits: apples, plums, oranges, grapes, grapefruit, canteloup, cherries, all types of berries, * Fresh vegetables: carrots, oatmeal, cauliflower, spargelkohl
* Nuts: almonds, nuts, cashews, walnuts, soy, trail mix, granola mix * Dairy: milk, yogurt, dairy products sticks, pudding, vegetable scoops * Beverages: water, supplement water, sporting activities drink, fruit drinks, fruit juices, vegetable juices, dairy refreshments, fruit smoothies, Products will be shown in a highly lit environment while activating physical detects. (e. g. sight-lighting of colours & smoothness; sound-background musical sounds of fresh water falls, breezes, parrots, etc; smell-odors from fresh fruit juices)
* Parked truck/trailer: Daily on-the-street vending. * Cellular truck/trailer: Special attractions vending ” fairs, market segments, entertainment locations, promotional incidents, sports occasions, * Wedding caterers: Regularly planned in-office source replenishment, getting together with room delivery. Customer service is definitely highlighted which has a smile, cheerful attitude, quick attention to the customer’s inquiries, recommendations for special offers and new products, appreciation for their business and ask for for feedback via each of our web page.
These items are offered fresh, dried and refrigerated from early each morning, to get people before work and school, to late evening. Products usually are meant to fulfill the wants of those looking for healthy and nutritional breakfast, pre-lunch, lunch time and post lunch time snack options. Treats and beverage items symbolize alternatives to people high in sugars, fat, hypercholesteria, caffeine or carbonation. Grab-N-Go Snax goal is to promote the image of providing high quality healthy snack food options, fast and simple to obtain with freshness certain. Products on offer will be healthful, pre-packaged, single serving, ready-to-eat snacks and drink things.
V. Promoting Plan
The food trolley business keeps growing and growing in the the downtown area Portland location. Owners of parking lots and open spots are looking to broaden and convert available space for this business use as a result of increase in space revenue plus the ease of that the city has made it a viable optional utilization of their property. Due to local and nationwide promotion for many from the local meals cart businesses, more the downtown area workers and visitors to the downtown area now consider experiencing a food trolley meal. The advantage of Grab-N-Go-Snax is that there are a lot of busy downtown staff who do not tend to take in breakfast, they will don’t be sure you purchase munch items before hand, do not remember to bring them to work when they do, and once they do require a snack for any break, you don’t have a lot of healthy snack food options practical for them to choose from.
Busy specialists know they want and have to move to healthier food selections, nevertheless need convenience and velocity of ownership to change their very own current habits. They need a place close by all their work for that quick turn-around time within a break or perhaps before that they enter their particular office building each morning. Promotional objective will be to change downtown workers’ behavior, not only around the kind of snack foods they certainly select, yet actually adding the activity of taking amount of time in the morning and during breaks to feature snacks to get nutritional and health factors. Within the promo is the concept of how easy and quick it is to have a selection of top quality healthy snack foods. I want our customers to find the convenience and ease of going for a new stage that plays a role in their health and well being.
I want to communicate this message with colorful one of a kind signage outside the food trolley to grab interest with matching post greeting card size business cards. I have also planned to promote the wagon through the close by business office building tenant notifications, providing coupon codes and a drawing with on-line internet site registration. The purposes with the registration and drawing would be for obtaining e-mail address for on-going communication and promotions. There will be bonuses and discounts offered for recurrent customers. I am listed in the site created to showcase Portland’s foodstuff cart businesses www.foodcartsportland.com and i also will create a press release with a twist for the food cart business. The purposes in the press release is to create a buzz around the food cart strategy not only in the local market, although nationally in order to get free press stories and media interest.
Plan for achievement: I decide to expand the organization by offering products and services for wedding caterers to the down-town business offices. I also plan to generate consignment agreements to sell merchandise through the community fitness health clubs, whose clients workout early on in the morning, upon breaks and through their very own lunch hour. I am expanding the business to include personnel needed for producing orders, merchandise preparation and delivery. Let me promote the catering area of the organization by selling one on one to the neighborhood business office management staff, commonly responsible for producing in-office food arrangements to get meetings, get-togethers and for staff benefit.
Our consumers are middle class, well-informed at or above an increased school education, mostly white, men & women basically, play and go to school in the the downtown area Portland area, though most do not are in the the downtown area area. Pertaining to lunch, most all of our clients walk within a one to several block radius of a number of food carts called ‘pods’.
The majority of these types of target customers’ ages cover anything from their core 20’s to their mid 50’s, most of which can be already having messages of healthy ingesting and control of obesity by multiple media sources and their employer’s health advantage provider. Coming from my encounter and relationships with acquaintances that work the downtown area, they business lead extremely busy and sometimes stressful lives at your workplace, try to work out to stay suit when they can easily and don’t always eat right or perhaps as often as it should. From my personal visual study of workers entering offices in the morning and exiting during breaks and lunch hours, very few deliver food from home.
VI. Researching the market
From my own visual survey of existing food buggies in both high density target markets, you cannot find any other foodstuff cart supplying fresh, healthy, pre-packaged, sole serving, ready-to-eat snacks and drink items. Since I will be offering more nutritional drink options constantly at a lower price, I will also be focusing on to gain their particular lunch hour refreshment business, despite the fact that they may be getting their lunch food in a foodstuff cart close by. This strategy will likely serve to allow customers to watch all the treat options available for their future concern.
Each of our pricing goal is to conquer everyone’s value on drinks and be competitively priced about like things offered at other food cart vendors and native corner convenience stores nearby. The greater desirable things, pre-packaged blended product units and items not provided elsewhere is where Let me make a better profit margin. Using a Damage Leader technique ” Beverages will be offered by lower prices constantly every day. This will likely ensure the consumer remembers the place to always get a great price on healthy drinks is specifically at the food cart.
For specific ‘like’ items which can be found at in-office building vending machines and indoor grocery stores nearby, all of us will collection our value lower than the indoor shop to motivate customers to venture outside the building for the cost savings. Prices about identical food items that can be found in the customers’ local supermarkets outside the down-town area will be priced higher for the main benefit of convenience and freshness. Based on research of urban grocery store pricing, we all expect to be able to set our product prices at least 20% previously mentioned what buyers would shell out outside the down-town Portland center.
The distribution target is to be positioned where there is the highest denseness of daytime office workers inside the downtown Portland market, near to other businesses that buyer frequent. The two desired pods (groupings of food carts) are located on SW 5th Opportunity near Abgefahren and around the block of SW 10th Opportunity and Livets aften for their proximity to high density population of workers. (12/13) Being located in either the 5th Avenue or tenth Avenue pods would be many desirable because of the foot traffic in the surrounding businesses and flow mall. Coming from my visible count, there averaged 75 ” one hundred sixty five people on one side of 1 block through the entire 12: 00 to 1: 00 hour getting served by simply 13 to 15 trailers per block length. During their lunch time, most customers are drawn to the location because of the range in choices of food from your high density of food carts.
These two foodstuff cart groupings are near to our customer’s offices and on their approach to and from transportation options. (parking garages, Max train, Tri-met buses, etc . ) Because both pods are located inside parking lots, there exists a lot of versatility for delivery of goods and situation with the trailers. If the weather is wet or perhaps windy, being proudly located outside job site retail space, is much less convenient, although does reach more customers from a variety of businesses all over the pod. When it is possible, it really is our objective to incorporate clean solar energy within our distinctly designed trolley to be able to work at special attractions where electricity may not be easily located or perhaps expensive to get.
VII. Functional Plan
We have selected to start the business which has a fresh new trailer concept, rather than take over an existing business or perhaps invest in someone else’s franchise. Each of our food trolley and wedding caterers operations have many elements which are not currently provided from any kind of food cart currently in the Portland market segments.