The Fashion Route is facing new competition from other systems and does not have specific consumer segment to target. Dana Wheeler and Her staff really want to find specific customer segment providing you with them with the best possible earnings through improved advertising costs. SOLUTION The Fashion Channel will need to target the Factionists. This is the 18-34 year old female market. RATIONALE TFH had a large number of surveys required for their marketing department, which showed different statistical info.
Wheeler considers that the focus at her firm needs to be, targeted at ladies, particularly the superior 18-to-34 year old demographic. The 18-34 feminine demographic Factionists segment was supported by the data that was gathered, when it was very appealing to advertisers that are trying to get their products to this age group. As the situation states, Promoters would shell out a premium CPM to reach a team of women old 18-34. Applying this young portion, there is a superb opportunity to grow the earnings of TFH through advertisements sales.
The advertisers, as shown con the statistics, are certainly not interested in the older viewers, which is what the channels current niche is definitely. Women between 35 and 54 years were the most passionate viewers. This really is something that TFH would like to continue to keep if possible, but the marketing division must begin to target the younger, more preferred, segment. Wheeler looked at the statistical details for several different segmentations and concluded that the factionists segment was a lot more appealing for advertisement revenue. Ad revenue had provided her a projection of a $3. 0 CPM intended for an audience more robust in the young, female focused Factionists section. TFH could also see huge increases in in Ad Sales, 25% to 73%, if we were holding to target the Factionists part. These crucial viewers is going to boost the revenues of the company greatly because they are much more ideal customers for advertisers. Your best option for Wheeler and TFH would be the factionists segment because of the profits that could come from targeting them. Seeing that 50% on this demographic will be females between ages of 18 and 34, firms who advertise would be willing to ay a premium for advertisement space on the channel.
With this new concentrate on segment, Wheeler expects the ratings to boost from 1 ) 0 to at least one. 1 . This can be a equivalent of 100, 500 more users, which would all be useful factionists. Techs customers will be brought in by the ratings of their channel, which means this makes these extra 100, 000 sights very useful. TFH has the potential to generate large amounts of profits if perhaps Wheeler and her personnel decided to goal the factionists The Fashion Route Marketing Case Paper By simply Kevin-Cob