Tobacco in the united states
Everyday 3, 000 kids start smoking, most them between the age groups of 12 and
18. These children account for 85 percent coming from all new people who smoke and. In fact , 80 percent of
all adult smokers stated that they 1st lit as teenagers (Roberts). These
figures clearly present that the younger generation are the perfect target inside the tobacco
battles. The cigarette manufacturers may possibly deny this, but promoting and campaign
play part in making these types of facts an actuality (Roberts).
The kings of those media ploys are Marlboro and Buck. Marlboro utilizes a
fictional western character named The Marlboro Man, when Camel uses Joe Camel
a high-rolling, swinging cartoon character. Joe Camel, the smooth persona
from L. J. Reynolds, who is displayed as a dromedary with finish style continues to be
attacked by many Tobacco-Free Youngsters organizations as a major influence on the
children of America. Dr . Lonnie Bristow, SE?ORA (American Medical Association)
public spookesperson, remarks that to children, cute toon characters mean that the product
is definitely harmless, but cigarettes are generally not harmless. They need to know that all their ads
happen to be influencing the youth below 18 to begin smoking(Breo). Research workers at the
Medical College of Georgia survey that almost as many 6-year olds understand Joe
Camel as find out Mickey Mouse (Breo). That is certainly very stunning information for almost any
parent to listen to.
The industry denies that these icons target people under twenty-one and declare that
their advertising goal is simply to promote manufacturer switching and loyalty. A large number of
people differ with this statement such as Illinois Repetition. Richard Durbin who
states If we can easily reduce the quantity of young cigarette smokers, the cigarette companies
will be in trouble and they know it (Roberts). So what the actual tobacco firms
do to keep their industry alive and well? Relatively, they go toward a market
that is not fully mindful of the harm that cigarettes are capable of.
U. H. News just lately featured a discussion of the smoking issue with twenty
teenagers from suburban Baltimore. The group consisted of five boys and ten women
between the age ranges of 12-15 and 17. When asked why they will started smoking cigarettes, they provided
two contrary reasons: They will wanted to be a part of a peer group. Additionally they
wanted to touch base and rebel at the same time. As you party, seventy five to 85
percent of the kids are smoking. This makes you feel like you are supposed to be, says Devon
Harris, a senior in Woodlawn Large. Teens also think of smoking cigarettes as a signal of
self-reliance. The more expert figures explain not to smoke cigarettes, the more likely
they are to pick up the habit (Roberts). The amazing thing is the fact these youngsters
know that they may be being inspired by cigarette advertising.
If these kinds of kids realize that this advertising is exploit them, for what reason do that they
still retain smoking? The ads happen to be everywhere, particularly in teen-oriented
journals, such as Rolling Stone and Spin. The ads also fuel a few of the reasons
your children gave pertaining to starting. That they represent rebellion, independence
acceptance and pleasure. These are all the stuff a young person, among
childhood and adolescence, desires and needs. This type of marketing, on top
of peer pressure, is the unknown behind the rise in teenage smoking.
How do we prevent the future of America from smoking cigarettes? Here are 3 things
the fact that experts advise. Try to convince your children that smoking is definitely not
great. Talk to your children at a age about the dangers of smoking. Recognize
family members who smoke and have them to prevent (Thomas).
Children are the most valuable commodity we are succumbed life. Lets try to
educate them when theyre youthful to be impartial thinkers and also to not always be swayed
by the tobacco businesses who are attempting to take advantage of all their mind and body.
Functions Cited
Bill Clinton or Joe Buck. U. H. News & World Statement. 2 Sep. 1996: 12.
Infotrac. On-line. 27 Oct. 1996.
Selling Tobacco to Kids. America. 17 February. 1996: several. Infotrac. Online. 27 April.
1996.
Roberts, Steven. Teens on smoking cigarettes, kids smoke cigars for reasons all their own. U. S.
News & World Statement.
18 Apr. 1996: 38. Infotrac. Online. twenty-seven Oct. mil novecentos e noventa e seis.
Thomas, Roger E. twelve steps to keep your children within your practice nonsmokers.
American Friends and family
Physician. August. 1996: 450. Infotrac. On the net. 27 Oct. 1996.
Breo, Dennis D. Kicking Butts-AMA, Joe Camel and the Dark Flag war on
tobacco. JAMA, TheJournal in the American Medical Association. up to 29
Oct. 93: 1978. Infotrac. Online. 28 Oct. 1996.
t