Travel and leisure planning and development

The Philippine Sea Corps named Boracay de Cavite because Marine Barracks Gregorio Lim. Ternateños (local people) consider it simply because “Marine Base”. Most people call it Boracay sobre Cavite, a small cove located inside Gregorio Lim Ocean Base in Calumpang Ternate, Cavite. It really is officially called Katungkulan Beach Resort, which means “duty” in British. This beach has gray-ish sand the sea water is usually not green, but it has been cleaned. One of the most exceptional features of Katungkulan Beach Resort is definitely the towering rock wall using one side of the cove that is perfect for taking photos.

Corregidor Tropical isle and the Mariveles mountain range in Bataan are also visible from the cove. This place is being managed by the Filipino Marines. The location also serves as their teaching area.

Protection is the top priority in the area and is maintained and protected by the Philippine Underwater. Officers require curriculum vitae pertaining to background check and an approval off their headquarters in The Fort, Taguig City before making any further organization and interview in the place such as study, film shooting and etc.

In order to go there by driving – Via Southwest Integrated Provincial Fatal, take a shuttle bus going to Ternate, Cavite. An estimate of 2 to 2 1/2 hours of traveling period before you reach Ternate bus terminal. From the bus terminal, it is advisable to hire a Cavite. A 22 seater jeepney may be hired to get PhP a couple of, 000 Php – Php 3, 500. For those who will be travelling in private car – take the Coastal Highway and have a look at Cavitex. Coming from Noveleta Get out of, drive all the way up going to Ternate. Before achieving Ternate, it can be passing by the towns of Tanza and Naic. The landmarks will be the jump off point of Mt Cresta de Li, Puerto Azul and Caylabne Bay Hotel. Just travel until getting close to the Main Gateway of the Sea Base. Tourist Map with the Place

Make reference to blueprint

The Entrance Service fees are as follows:

Php 100. 00

Day time Swim

Php 2 hundred. 00

Overnight Stay

Php 700. 00

Room Rent

Php 400.00. 00

Cottage Rent

Parking Service fees:

Php 10. 00 (day)

Php 20. 00 (night)

Motorcycle Park

Php 50. 00 (day)

Php 100. 00 (night)

Car Park

Operating Hours:

The beach is usually open to general public with facilities like bedrooms, picnic huts, tables, baths and car parking any time 24/7 but the door of Sea Barracks Gregorio Lim is only open from 5AM to 10PM, daily.

Economic Environment Background

The place will be managed by Philippine Sea Officers plus the training camp of Philippine Marine.

Attraction in the Area:

The beach features grayish sand and clean sea normal water. Beachgoers may do some actions here such as beach football. I

(SIZE OF THE BEACH FRONT? )

Infrastructure and Visitor Services

The habitacle – these are generally made of bamboo bedding and not well – preserved cottages. There are 20 available cottages in the resort.

The not well – taken care of grilling stop

The only store in the location that sells overly-priced items, they sell poker chips, toiletries, sodas, souvenir essential chain, and accepts food preparation service, as well from 5AM to 10PM. Marketing

The most used marketing tool for promoting the place can be publicity (internet, online blogs, etc . ). Before posting photos and reviews, writers must 1st seek for authorization from the representatives.

Tourism Supervision and Business

Because of confidentiality, the Philippine Sea Officers would not give any information about the organizational structure of the destination for security reasons.

Competitors

In terms of value level, Kalumpang beach resort doesn’t have any competitors yet however in terms of beach places offering listed below are it’s local competitors in cavite:

•Caylabne Bay Vacation resort – is known as a panorama of pristine beach locations and virgin mobile forests. Caylabne Bay Hotel is one of the Philippines’ most promising resort-hotel. This can be a Spanish Mediterranean-themed vacation resort situated in a sheltered cove along the durable coast of Ternate, Cavite.

•Puerto Garzo Beach Team – It was once named as “Asia’s Paradise Resort” and the “World’s Golfing Capital”. Puerto Celeste, a three or more, 300-hectare vacation resort complex in Ternate, Cavite, which was developed by the Ternate Development Corp. and designed by Sea Pines Associates back in 1980, was that rare normal gem which offers both hill and seashore attractions. The Puerto Celeste Beach Club boasts of a significant clubhouse having a gigantic children’s pool, while sprawled along Caysubic Beach had been cottages, set aside exclusively when you use its associates.

SWOT Analysis

STRENGTHS

Location – The holiday resort is only two hours away from Manila

Basic safety – The location is managed by the Philippine Marine Officials The beach is usually calm, in contrast with the busy and busy city of Local area Manila

DISADVANTAGES

High Startup Costs – The actual high cost of starting the hotel may require the two investments and loans Ease of access – There are no public transportation available going to the resort Poor Marketing – It is difficult to advertise the place because of its confidentiality Overly-Priced Goods

OPPORTUNITIES

Visitor Population – Possibility of embrace number of tourists when created Tourism – Be the most visited vacation resort in The southern part of Tagalog

THREATS

Overcrowding – May disrupt the Ocean Trainees

Development – May cause destruction to organic resources

Competition

Top priority Markets

Filipinos and and also the are everyone should be open to become a beachgoer in Boracay de Cavite. Most of the beachgoers are in groups including family, friends etc .

Restrictions to Expansion

•No access of public transportation

•Not well maintained facilities

•Does not have a website

•No signal along the road

•No signage and light along the road

VISION, OBJECTIVE, AND FOCUSES ON

Vision

To be the hotel destination of choice by creating delightful tourist experiences.

Quest

Our work is to offer an excellent food experience. It truly is our responsibility (Katungkulan) to consistently bring memorable vacation experiences, pleasant recreation, and a safe environment. The company shall adhere to the principles of sustainability and environmental responsibility.

a. Short-Term Goals

To put lightings and signage over the road

To create site and official Social Networking Sites Consideration (Facebook, Twitter and Instagram)

b. Medium-Term Goals

To modernize tourism features such as cottage, grilling train station, comfort areas and accommodations To have a shuttle service

To build a receiving business office

To build stores such as souvenir outlets and convenience store To implement spend management and engine/pump/motor place

c. Long-Term Desired goals

To include the holiday resort in travel agency advertisement

To have a more environment friendly accommodations in the resort To have a lot of interesting tourist activities such as banana boat using, zip range, etc .

TRAVEL AND LEISURE STRATEGIC DIRECTIONS

Branding

Since the vacation resort has no official logo, the researchers want to create a company logo of the hotel that will serve being a destination company. The research workers would like to propose “Beauty inside the Beach” as the slogan.

The emblem

The researchers develop the logo “Boracay de Cavite” because Katungkulan Beach Resort is very similar to the pristine of the normal boracay, it also has a fine-texture sand and it is water is just as clear while the blue water in boracay. Sunlight and sea beside the name represents that it is “beach” or possibly a “resort”, while the airplaine nearby the two presents that the research workers would like to enhance “Boracay de Cavite” not only here in the Philippines nevertheless also beyond the country. The researchers produce the tagline “Beauty in the Beach” because Katungkulan Beach front is really a stunning and breath taking beach that you can go to.

Business and Administration

The researchers would like to propose for the management to create partnerships with the developed areas in order to provide practicing them in handling visitors to the place.

Product Development per Category

Labor

Time must come from the locals for them to earn extra income because of travel development Traveler Activities and Tourism Services

Make a fund-raising campaign and ask to get sponsorships so as to have an investment for the visitor activities and the tourism services Infrastructures Government account and international sponsorships

Advertising

Social networking advertisement partnership with the travel around agencies will create an awareness and familiarization together with the destination

Strategy

– Sponsorships the two local and foreign

– Solicitation

– Fund elevating campaign

– Social websites advertisement

FINANCES

The researchers’ calculate is between 30 – 50 million Pesos since the initial expense for the development. Profits to be used for the other aspects of development SHORT-TERM GOALS

Estimated Cost

Lightning and Signage’s

L hp. 95, 000. 00

Site and Social Networking Sites

TOTALLY FREE

MEDIUM-TERM GOALS

Renovation of visitor facilities

P hp. 1, 000, 000. 00

Shuttle service Service with the resort

Provided by the Travel Agency (to be negotiated/to have a bidding) Construction of the Obtaining Office

P hewlett packard. 1, 1000, 000. 00

Structure of stores, souvenir retailers, and the like

P hewlett packard. 5, 1000, 000. 00

Push room

P hp. 5, 500, 000. 00

LONG-TERM GOALS

Payment for Travel company Advertisement

Construction of Accommodations

P hp. 100, 000. 00

P hewlett packard. 15, 000, 000. 00

Development of Squat line, Banana boat trip, and the like

P horsepower. 15, 500, 000. 00

TOTAL

S hp. forty two, 200, 1000. 00

REFERRALS

http://www.waypoints.ph/detail_gen.php?wpt=marbas

http://www.lafamiliaviajera.com/2014/02/gen-gregorio-lim-marine-base-boracay-d

e. html http://www.pinoyadventurista.com/2014/04/boracay-de-cavite-marine-base-ternate-cavite.html http://geejaytravellog.blogspot.com/2013/06/boracay-de-cavite-marine-base-ternate-cavite.html http://www.asiatravel.com/en-us/hotels/philippines/cavite/caylabne_bay_resort/index.html http://www.abs-cbnnews.com/lifestyle/04/10/14/whatever-happened-puerto-azul

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