Twos matrix dissertation

Strength-S

1 . Korean enjoys the widest selection of product portfolio which includes Cellphone, TV/Audio/video, camera, home appliances, computer and other accessories. 2 . The samsung company has completely outclassed the market in south korea in almost all its product line. several. Samsung offers large purchases on research and development. 4. Samsung operate using digital technology and product variation strategy differentiated the company from the competitors.

Weakness-W

1 . Allowance of marketing finances is not really proportional to the needs from the regions. 2 . Poor web marketing strategy resulting from distinct message or perhaps logo in regions wherever Samsung was sold.

several. Management’s wrong perception of marketing function.

5. Samsung is a hardware leader but provides too much of dependence for computer software from other functions.

Opportunities-O

1 ) Samsung may be the official Olympic partner for the 2k sydney Olympics, 2002 wintertime Olympic games and the 2008 summer time games in Beijing. installment payments on your Customers from other countries find The samsung company delightful and affordable. 3. Samsung was poised to become a leader in the era of digital concurrence. 4. In china there are prospective five million consumers signing up for cellular telephone support each month.

SO-Strategies

1 . Shift in the industry of telecommunication in south Korea. (O3, S2) 2 . Acquire or build showcase retail outlet in big cities in USA, Cina, and The ussr. (S1, S4, O2, O4)

WO-Strategies

1 ) Introduce Samsung’s products through sponsorship upon Olympic, Winter and summer season games to enhance brand understanding and increase sales. (W2, O1) installment payments on your Stop businesses in just like Germany and countries in north America. (W1, O2, O4)

Threats-T

1 . Threats coming from Chinese products.

2 . Samsung has wide variety of catalog, failure of just one product line wil have influence on the other and will result in brand dilution. 3. Intense competitors, including Sony, Nokia, Motorola and Panasonic. 5. Brand this sort of asApple and Sony is targeted on both application and components development.

ST-Strategies

1 . Improve digital technology and product difference to customize their products, marketing and other activities to needs of the specific marketplace. (S2, S4, T2, T3) 2 . Improve or modify mobile cellular phones to provide the varied preferences of the different nationalities. (S1, S3, T3, T1)

WT-Strategies

1 ) Diversify the company on software industry to be able to compete with close rivals. (W4, T4) installment payments on your Set up its very own advertisements business will take charge of it is global advertising advertisements. (W1, W3, T1, T2) TOWS Matrix

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