Whole food case study trends assessment

Celiac Disease, Heritage Analysis, Organic Farming, Food Labeling

Excerpt from Assessment:

As more stores are selling organic bananas, the student might decide to shop elsewhere. The shortage of coming back many buyers may also decrease foot traffic for Whole Foods: consumers who also used to stop at Whole Foods for specialized items although do the almost all their searching at a mainstream supermarket may get rid of their vacation to Whole Food, if they are working longer several hours to make additional money. Time-pressed buyers may also possess less time to linger when shopping.

To some degree, by offering simply organic food, there is a limit to how much Whole Foods can lessen its prices: because of the character of organic and natural food, it costs more to produce than food produced by even more conventional strategies: it is more labor-intensive. Thus, there may be a great intrinsic obstacle to just how much Whole Food can be competitive, given that that cannot offer organic produce at a discount, but generate income off of fewer healthy things. It may be limited to only broadening into relatively affluent or boutique areas. It cannot really compete after price with its mainstream competition, unless it absolutely was to radically change their image and gives non-organic, less costly foods.

Chances

In addition to organic food, Whole Food offers a variety of natural international foods and gluten-free and allergen-free foods, the latter that can be difficult to get in many parts of the country, regardless of the increase of celiac disease and food allergies.

Buyers wishing to eat more healthfully often don’t have time to prepare food, given the demands of modern life: Whole Food offers organic prepared foods, as well as basic ingredients, contrary to some of it is mainstream rivals. Its choice of ingredients is usually much larger. For example , a health-conscious consumer desperate to buy organic and natural might enter the Piggly Wiggly and find organic oranges, but just Whole Food might give heritage-raised chicken chops and organic applesauce.

Whole Food has created a unique in-store make of less expensive things, as well as provided cooking classes and extended international products (such while cheeses and wines) to draw in consumers. Few other grocery stores, even those who offer organic and natural items, can easily boast this kind of a selection.

Risks

In 08, over 74% of shops offered organic and natural foods: Entire Foods has ceased to be the only ‘organic’ game in town. Also, low cost organic spots have come about, like Trader Joe’s, that provide more under one building discounted brands and have a lower price point than Whole Foods. Trader Joe’s has extended into New york and several areas where Complete Foods’ very likely consumer demographic resides.

How to use its strong points and options

Whole Food, since it is no longer the only retail outlet that offers a wide range of organic food, must look to capitalize after other exceptional aspects of the store experience. Getting customers to arrive for free cooking demonstrations and workshops on eating even more healthfully might draw a wider buyer demographic, which include those ‘pinching pennies’ but nonetheless desiring to consume more healthfully. For high end consumers, growing its offerings of intercontinental products would give it an edge on the lower-priced competitors. And expanding its range of prepared food and in-store cafes would encourage customers worried about the constituents in junk food, who still do not have the required time to

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