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1 . Why do consumers compose reviews? Many users were pleased with all their hotel or travel experience, so they wanted to reveal them to other folks. On the contrary, several write assessment because that they aren’t content with hotel’s service or features and feel disappointed.

A couple of want to have a conversation or take it as a magic formula to reach supervision. In summary, customers write opinions because they feel that it really is useful to receive advice in the website and wish to exchange beneficial information and experience with others. 2 . Why is Tripadvisor appealing to consumers?

Tripadvisor displays detailed, rich and relevant info for use simply by consumers in their travel preparing. Tripadvisor can guarantee authenticity by simply examining almost all data moved into to ensure that zero fraud data. A sophisticated protocol is used to calculate the ranking taking into consideration the quantity, top quality, age of testimonials and external data. So it provides unbiased information which usually win the trust of consumers. Potential buyer can use this vast pool of data to help evaluate alternatives during the client decision making method.

This “world of mouth information can be perceived as being more vibrant, easier to use plus more trustworthy than marketer-provided information. 3. Just how would you assess how “engaged people are with Tripadvisor? Could you suggest several “actionable metrics that Tripadvisor might be using in how it treats its user base? There are several measures can evaluate how persons “engaged: * Registration date * Log-in frequency * Numbers of testimonials, photos or perhaps videos placed * Update frequency of reviews, images or video tutorials. How long persons remain activity status 5. Ranking of reviews or photos 2. Interactive with others on the forums * Average times each consumer spend on TAG * Normal time each user dedicate every log-in. 4. So what do hotel owners and even landlords feel about Tripadvisor? How does Tripadvisor manage to make the balance between consumers and hotel managers? 5. How can Tripadvisor profit from its UGC? How does it differ from many of the other UGC sites on the Internet (pick a few intended for comparison)? Tripadvisor use 3 main resources to monetize its UGC: Text links take users to resorts which could demand to KONSTRUERA on a cost-per-click basis. Once user click into the resort link, the hotel should pay TA from $0. 25 to $1. 2. Display advertising and marketing on the basis of cost-per-thousand impression. That is showing marketing for thousand time in that case charge once. * “Business listing service business owner to advertise their TA listing by having contact information or discount to consumer by way of coupons. There are numerous UGC web page, some have a similar profit version, some have different profit version.

Take “secondlife  since example, its main organization are virtualcommunity and games, its profib model will be rental of virtual terrain, membership payment, Exchange payment of digital goods. ect. One Oriental SNS website named “Kaixin, its revenue model will be advertising, digital money to obtain game equipment. 6. Why has Tripadvisor been therefore successful in hotel evaluations? Why is it unfamiliar for eating places even though it offers user reviews on over half-a-million restaurants? several. Can Tripadvisor replicate the success of the claims in China and tiawan, vacation rentals and flights?

In the event so , how would you prioritize them? Up to now, it is hard to talk about whether it is achievement in Cina or certainly not. It has several challenges and competition is serious. 5. China is a massive potential marketplace, but at present there are comparatively small part of population travel frequently, and the most travel place are in China. Worldwide background is definitely not the initial advantage. 2. Small portion people will certainly choose online travel booking, most of them can rely on travel company especially when they are going to travel in another country.

When they travel in Chinese suppliers, they are prefer to call the hotel intended for booking instead of online. As we know, large amount of end user are foundation UGC web page. Without it, it is hard for making profit. 2. There are much more than 5 good local competitors such as “qyer, mafengwoin China market. These local rivals have the same business structure with Tripadvisor but are even more familiar with Chinese markets and Chinese travel and leisure habits So far, these UGC travel site are all in the stage of attracting consumer to visit web page and

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