BRISK® CASE STUDY Overview Buyer Profile The Pepsi-Lipton Alliance is a joint endeavor between two major brands, Pepsi-Cola North America and Unilever. This organization is responsible for the Canadian special offers of Lipton, one of the leading refreshments in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early on last year.
The brand name recognized the emerging occurrence of a new media section and required assistance in exploring the potential of direct-client communication employing Mobile and Web technology.
Addictive Mobile phone Corp. Solution Addictive Mobile phone Corp. put together marketing experienced with their certified technology to design and electric power a Txt 2 Earn Contest campaign, “Beat the Blues with Brisk®”. The promotion designed both world wide web and mobile mediums to boost customer encounter. 1 Benefits Brisk® attained the ability to offer contestants high quality web and mobile articles while offering an entertaining, interactive and instantaneous admittance method.
This trend placing use of cellular technologies a new consumer excitement while allowing for the brand to promotional brings about real-time. PROFESSIONAL SOLUTION Classic media aided in developing initial competition awareness with high school party announcements, beverage cooler peel off stickers and excessive traffic website banners. Buyers were knowledgeable they can enter the Brisk® contest pertaining to chances to win a grand prize and one of the regular draws, one thousand one prizes in most. Participants directed an TEXT message for the short code 27475 (BRISK) to quickly opt-in for the contest.
Through a wireless dialog, the consumer discovered they may gain an extra ballot everytime they sent the text message “PLAY” once a day. Technology integration allowed entrants to send totally free SMS texts to their close friends from the internet site, www. brisk. ca. Picked participants were sent a winning code by way of text message and instructed to visit online to get prize redemption. 2 EFFECTS AMC’s cellular technology, appropriate for all mobile phone carriers, acceptable a wireless pathway for involvement in the “Beat the Blues with Brisk®” contest.
There were a total of fifty, 000 records (two months), fully automatic, including assortment and reward redemption. Throughout the promotion, a 9% increase in revenue was noticed, an average of 90 new members signed up each day whilst website traffic increased to 1. six million hits. Brisk® now has a repository of above 6, 000 opt-in people, indispensable market research to assess and evaluate. Brand affinity was heightened through an participating and personal technique directed toward consumer identification. All within just in a two months campaign. several