The piece is a proposal to get a study to carry out a critical overview of one particular organisation, looking at the role played by socio-marketing in environmental issues. Globalisation has increased the eye in, and urgency surrounding, ‘green’ concerns and feasible ways of dealing with them. Especially, there is a fresh interest in ‘green’ marketing and other ways of doing business, and ways of trying to encourage consumers to become less dependent on ecologically harmful goods.
The proposed research will examine the issues through the particular case of the University of Hertfordshire, a relatively new university inside the South-East of England which has been active in developing policy in line with wider national and international rules for environmental matters. The University provides a number of specific policies built to promote ‘green’ awareness and behaviour. The overall aim of the analysis is to examine the different ways the School markets it is ‘green’ guidelines to it is students and staff. This will be done through a case-study analysis which combines literature assessment, examination of the University, it is environmental procedures and the method it marketplaces these, and a primary analyze amongst students at the college or university. The proposal includes an introduction to the examine, a books review, and a methodology.
The literature view looks at the expansion of environmental awareness in society generally speaking and amongst consumers in particular, documenting the phenomenon of ‘green’ advertising. The linked concept of marketing campaign is also deemed. A number of assumptive models of man behaviour, such as the mechanisms where behavioural change can be created, are considered, to be able to through mild on how promoting is able to result change in behaviour.
The case study examines a number of relevant areas concerning the University. The guidelines and tactics it has adopted are considered, plus the different ways in which information can be disseminated to staff and students can be analysed, with particular attention given to social media.
The primary exploration proposed can combine quantitative and qualitative data to supply depth and texture and also statistical reliability and quality. Research is to become done by forms, distributed mostly face-to-face, having a limited amount disseminated on the net. 200 students and staff from the University or college took portion. Data collected is to be subject to textual and statistical examination. Limitations, ethical issues and validity, dependability and generalisability are talked about.
Order Number: 2305
Title: Effects of Socio-Marketing in Environmental Issues: School of Hertfordshire. A critical review.
Project Type: Dissertation.
Academic Level: Undergraduate.
Work done so far: 5, 000 phrases (Introduction ” Methodology).
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