Brannigan case examination essay 2

 Strengths: Brannigan Foods’ Soup Division provides the largest soups market share in the United States at 39. 8%. They may be willing to modify and have the capital to do so.

 Weaknesses: The soups industry in general has been on a consistent decline over the last a few years. Brannigan’s has wasted funds acquiring small enterprises that have carried out little to nothing for profits. They have also been expanding different types of soups in which just one out of 100 is in fact well received by buyers.

 Opportunities: They have the actual to be the frontrunners in healthful canned soups that are offered in many different trendy flavors. Brannigan Food is already a proper –established manufacturer with many loyal followers who can regain their brand identification through less marketing when compared to a newer or perhaps smaller business.

 Threats: Freezing and deli soup industries are well-known and creating the market stocks of shelved soups to plummet. Any kind of quick and easy food option from fast food to macaroni and cheese will be threats to the industry and Brannigan’s

The situation presented in such a case is that Mister.

Bert Clark should make an official budget and action plan for the CEO to address three year recession in earnings, market share and sales. Customers aren’t purchasing as much soup as they have got in the past. With so much variety, not only within soups, but among all food options, it’s hard to generate consumers select only your brand whenever. Price performs a large part in buyer decisions with regards to items that they will plan to retail store in their cupboard. If the selling price isn’t low enough, they can just swap brands or perhaps wait until later on to purchase their particular stock things. Brannigan’s continues to be steadily elevating their price to go the effects of the lower sales amounts. Brannigan’s hasn’t done anything to increase the value of their soups in the minds of customers; they have only raised the retail price. The true problem is that clients aren’t finding enough worth in Brannigan Foods Soups to rationalize spending even more on them than they had before.

I propose that they have a match to develop fresh flavors of soups, together with the winner getting a combination selling price of money and a year’s supply of Brannigan Foods Soups. Buying up smaller styles of soups doesn’t sound feasible seeing as how it hasn’t worked without notice before for this company.

Another option is always to seasonalize the soups allowing for new flavour varieties to be introduced in spurts. Heartier (potato, noodle and cream) soups will be desired in the cold weather, where as a gazpacho is a higher require in the summer. Allow consumers to take surveys to get coupons to your products and question them what they want in a soup.

The contest idea can do wonders for creating a excitement about your merchandise and is the best alternative. More importantly, you are getting insight into precisely what the buyers want. This nation continues to be so extremely advertised to this people tend to ignore advertisements all together. What they don’t dismiss is the probability to earn something with no risk. Lay’s “Do Us a Flavor” contest has become a great success over classic marketing strategies. Why you ask? “The answer is straightforward: consumers no longer trust classic marketing strategies ever again, and companies are getting imaginative, using consumer-generated marketing—directly relating to the customer inside the marketing and advancement products—to succeed” (Jones, 2013). Works Cited

Jones, Alex. “Potato Snacks and the Role of the Buyer in Marketing and Product Development. ” FRESHMR. Industry Strategies Intercontinental, 17 May 2013. Web. 26 January. 2014.

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