Teds current conflict with George shows a relatively prevalent conflict in media relationships and marketing communications in general. While Ted would have done a more satisfactory job communicating his position to his ally, George, he was not wrong in any way, and neither was George. George could have performed a better job like a communications professional and finance journalist by simply asking even more probing questions that might have enabled or perhaps encouraged Ted to open up more. Also, Ted could have done a better job as the firms multimedia relations specialist by showing ABCs location more thoroughly. Ted undoubtedly needed a far more comprehensive multimedia relations technique, but George is simply displacing his personal responsibility for a poor job by blaming Ted.
Maintaining some semblance of Ted and Georges romance will require compassion and emotional intelligence about both their very own parts. Wyatt needs to appreciate Georges placement. George dangers serious effects for dropping the story if it is outdone with a competitor media organization. Given George experienced trusted Wyatt to divulge without needing extra coaxing, it is Ted whom needs to generate more of an attempt to improve trust as they forge a brand new alliance for the future. Similarly, George needs to consider responsibility to get his part instead of making the situation even worse by blaming his best friend. George should take a more proactive approach when interviewing sources that he thinks friends; Allen needs to build a more practical media associations strategy and refresh his understanding of media crises such as.
With specific niche market media particularly like economic reporting, mass media relations professionnals like Wyatt need to broaden their show and revamp their strategies to encompass a wider selection of tactics and techniques. As Salzman (2016) points out, the opportunity of a small misunderstanding, like the one that evolved among Ted and George, to grow into a full scale turmoil is exacerbated by the addition of social media mechanisms. Wyatt can ill afford to experience a total problems on his hands, and his claim that he was only remaining dedicated to his company rings untrue. Teds job as media relations specialist is always to consider using the mass media to For dummies advantage. As Zoch Moleda (2010) speak about, media and press contact have evolved beyond the unidirectional and toward the multidirectional building of human relationships. Media contact are complicated and complex, requiring assistance and cooperation from the two Ted and George.
Easily had been Ted, I would include