JC Penney Marketing Exploration Outline Article

M. C. PENNEY COMPANY, INCORPORATION

J. C. Penney Organization, Inc.

Is among Americas greatest department store, drugstore, catalog and e-commerce merchants. Providing goods and solutions through malls, catalogs, and the Internet.

Their targeted customers are Modern Spenders and Beginning Outs, who shop for attire, accessories, and home furnishings through the centers wherever JCPenney can be found and throughout the convenience of list and the Net.

Starting Outs

Less than more than 30 years of age

Public, young family members

0-1 children

Shopping habits relationships appearing

No good retail loyalties

28% of U. S. households.

Currently 16% of sales

Potentially 30% of sales

Modern day Spenders

35-54 years of age

Dual-earner households

0-2 children (often includes teenagers)

Consumption focused

No strong retail loyalties relationships

Retail loyalties more probable

Established searching patterns

Time-starved

27% of U. S. households

At the moment 43% of sales

Probably 50% of sales

Syndication

*Catalogs

L. C. Penney is the nations around the world largest listing merchant, while using most modern services and the major privately owned or operated telemarketing network in America. Portion this $4 billion listing business happen to be nearly 2, 000 list departments in JCPenney department shops, Eckerd drugstores, freestanding product sales centers and independent catalog merchants.

*Internet

J. C. Penney is within only its second season of Internet revenue, and its going strong and growing. Sales jumped coming from $15 mil to $102 million considering that the beginning of jcpenney. com.

*Department Shops

JCPenney has more retail space in major regional shopping centers than some other department store retailer in America, with about one particular, 140 shops located in almost all 50 says.

JCPenneys drugstore ECKERD has more than 2, 600 stores in operation in twenty three states.

MARKETING OFFERS

Regular mail. An invite to shop mailed to picked catalog clients. These offers may be associated with a holiday or perhaps other unique savings event, including a number of our storewide occasions

Sunday Product. JCPenney color inserts which have been delivered with your Sunday or perhaps late-week newspapers.

Newspaper Advertising.

Advertising offers are often supplemented simply by ads inside your local newspaper.

Catalog Inserts. Many of our Sales and JCPenney Signature Series catalogs consist of special offers to get limited-time financial savings that are destined into mailed copies.

E-mail Promotions. Sometimes, Internet buyers and readers receive changes and special offers via email-based. These emails include Promotional Codes that enable online consumers to use exceptional promotional gives.

J. C. Penney is the fifth most significant retailer of general merchandise and the forth-largest drugstore string. The company also operates an immediate marketing services group with one of the maximum growth costs in America. The companys 199 retail sales exceeded $32 billion. J.

C. Penney utilizes 291, 500 across America, Puerto Rico and Mexico.

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T. C. PENNEY COMPANY, INC

J. C. Penney Company, Inc.

Is one among Americas greatest department store, drugstore, catalog and e-commerce stores. Providing items and solutions through shops, catalogs, and the Internet.

Their targeted customers happen to be Modern Spenders and Beginning Outs, who also shop for attire, accessories, and home furnishings throughout the centers wherever JCPenney is found and throughout the convenience of directory and the Internet.

Starting Outs

Less than 35 years of age

Singles, young people

0-1 kids

Shopping habits, relationships appearing

No solid retail loyalties

28% of U. H. households.

Currently 16% of sales

Potentially 30% of sales

Modern Spenders

35-54 years of age

Dual-earner households

0-2 children (often includes teenagers)

Consumption oriented

No strong retail loyalties, relationships

Retail loyalties more likely

Established buying patterns

Time-starved

27% of U. H. households

Presently 43% of sales

Probably 50% of sales

Distribution

*Catalogs

M. C. Penney is the nations around the world largest directory merchant, while using most modern facilities and the major privately held telemarketing network in America. Portion this $4 billion list business will be nearly 2, 000 directory departments in JCPenney department shops, Eckerd drugstores, freestanding sales centers and independent directory merchants.

*Internet

J. C. Penney is at only the second yr of Internet revenue, and its going strong and growing. Product sales jumped via $15 , 000, 000 to $102 million since the beginning of jcpenney. com.

*Department Stores

JCPenney recieve more retail space in significant regional shopping centers than any other department store retailer in America, with about one particular, 140 shops located in all 50 claims.

JCPenneys drugstore ECKERD has more than 2, 600 stores in operation in 23 states.

MARKETING OFFERS

Direct mail. An invitation to shop mailed to selected catalog consumers. These promotions may be associated with a holiday or other exceptional savings celebration, including lots of storewide events

Sunday Supplement. JCPenney color inserts which can be delivered along with your Sunday or perhaps late-week magazine.

Newspaper Ads.

Marketing offers tend to be supplemented simply by ads within your local paper.

Catalog Inserts. Many of our Deal and JCPenney Signature Series catalogs have special offers intended for limited-time financial savings that are bound into sent copies.

Email-based Promotions. From time to time, Internet buyers and subscribers receive updates and promotions via email. These emails include Discount codes that enable online customers to use special promotional presents.

J. C. Penney may be the fifth most significant retailer of general merchandise and the forth-largest drugstore chain. The company likewise operates a direct marketing companies group with one of the greatest growth rates in America. The companys 199 retail revenue exceeded $32 billion. L.

C. Penney uses 291, 500 across America, Puerto Potentado and South america..

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