Research mcdonald s franchise in viet nam

McDonalds’s is a organization corporation system of fast food eating places with about 31, 000 restaurants in 119 countries to provide 43 , 000, 000 passengers a day under a unique brand. The McDonalds’s restaurant concept was introduced in San Bernardino, California by simply Dick and Mac McDonald’s in May 15, 1940. It absolutely was modified and expanded by way of a business partner, Ray Kroc, of Maple Park, Illinois, who after bought your business pursuits of the McDonald’s brothers inside the concept and went on to found McDonalds’s Corporation in April, 15, 1955.

I. installment payments on your Mission and Vision

Mission

McDonalds’s manufacturer mission should be to “be our customers’ beloved place and way to have.  Our worldwide functions have been aligned around a global strategy named the Plan to Win centering on the five basics of an exceptional buyer experience ” People, Items, Place, Value. We are committed to improving each of our operations and enhancing each of our customers’ encounter. Vision

“McDonalds’s vision is to be the world’s best quick service restaurant experience.

Being the best means featuring outstanding quality, service, hygiene, and value, so that all of us make every customer in every restaurant smile. 

We. 3. Business objective

The business goal of McDonald’s, which is a take out restaurant, is to be the planet’s best quick service restaurant experience. Additionally they aim at getting the best business by providing exceptional quality, support, cleanliness and value.

2. SWOT Analysis

II. 1 . Talents

Solid brand name, picture and reputation: McDonalds’s is recognized as a prime global foodservice retailer with more than 34, 000 local restaurants serving practically 69 mil people in 118 countries each day. The McDonalds’s image is easy acknowledged everywhere. American presto is in top ten of the most strong brand name on the globe. Large business: McDonald’ss is known as as the largest player in proportions and global reach. When ever Wendy’s or perhaps Burgers Full are shedding market share in 2006, McDonald’ss nonetheless increases their market share. Market share of McDonald’ss in the new time is approximately 19% although Yum!

Brands is 9% and both equally Wendy’s and Burger King is usually 2% Particular training for managers: McDonald’ss is very serious on training managers. This company has its program to teach managers one of the most professionally, which is called Hamburger University. As a result, McDonald’ss has many very good managers that can help firm development very well. Locally tailored food selections: The take out chain is usually operating in a large number of diverse nationalities where likes in food are extremely diverse from those of US or perhaps European consumers.

Thus capability to adapt to regional tastes is one of McDonald’s’s strengths. Collaboration withbest brands: McDonalds’s provides only the majority of popular brands in its eating places, such as: Cocaína Cola, Dannon Yogurt, Heinz ketchup yet others. Technology Innovative: McDonald’s’s is definitely keeping with the forefront of technology world wide

II. 2 . Weaknesses

Unhealthy food: As we know, there are foods in menu of McDonald’s largely formed of detrimental meals and drinks. At present, people have craze to be take good care them wellness, they tend to be use healthy food choices. High employee turnover: Though McDonald’s has its own good managers as well as skilled employees, the turnover level is still high. Every year most of their personnel are dismissed out of the restaurants. Moreover, numerous others quit their particular jobs, especially part time staff because of low salary and too high functioning pressure. Problem related to ailment: McDonald’s employ Trans ” fat and beef oil in their meals.

Although it is not unlawful, it affects badly upon customer’s overall health because Trans ” fat is reasons for some kind of malignancy. Consequently, many customers who also care about their health stop eating at McDonald’s restaurants. It makes revenue of organization decrease. Value quiet substantial: Compare with other traditional fast food in Viet Nam, the McDonald’s product’s price calm high, is actually not ideal with nearly personal’s income in Viet Nam.

2. 3. Option

Growth of the fast food industry: Take out market in Viet Nam is a potential market. Require of people is big metropolitan areas are increase. In recent years, expansion rate of fast food industry continue to boost. Diverse tastes and needs of customers: Customer’s preferences now are more diverse. Therefore, they require new format of service in order to satisfy these people. Changing customer habits and new client groups: Nowadays, Vietnamese are usually more adapt with tastes of West. Almost people are trending use fast food by conveniently, especially the greater part young people in Viet Nam.

II. 5. Threats

High competitive with other brand: McDonald’s will be high competitive with other big brand live in Viet Nam in long time including; KFC, Caso

Jollibee, Pizza Hurt, Buger California king, etc . Distinctions culture: Dissimilarities culture the threat with McDonald’s when ever come to Viet Nam. Trend to healthy ingesting: Due to govt and various organizations attempts to deal with obesity, folks are becoming more aware of eating healthy food choices rather than what McDonalds’s can give in its menu. III. Benefits and drawback to MacDonald business

III. 1 ) Advantage

First of all, fast food has become part of daily life of young people, because of the speed of urbanization maximize rapidly, consumer demand enhances, qualities of life are stability, and it ensures that piece of junk food market frequently enlarged. Surveyed fast-food market made ‹‹by Nielsen Vietnam in 2010 implies that 86% of consumer this device under the age groups of 20-35. So as a latecomer, McDonalds’s will also benefit from the achievement that KFC offers efforts to develop fast food habits for the Vietnamese. McDonalds’s will not meet too many problems to result in a supply chain standards system for their restaurant in Vietnam, because the household producers surely have plenty of experience coordinating with system junk food before.

In additions, Food Culture of McDonalds’s provides existed in 118 countries around the world therefore convincing preference of Vietnam is probably not also difficult problem for this large. About Place, the latecomer these positions favorable will be occupied, yet beautiful spot to McDonalds’s expanding restaurant is not going to too terrify if that they active spending. Besides that, infrastructure in Viet Nam are producing, system properties, supermarkets and modern commercial centers happen to be rising steadily, and trend urbanization has created more beautiful space pertaining to fast food sequence in Vietnam. GDP every capita happens to be at you, 500 USD / yr is low compared with the other place, but check out GDP per capita in two biggest cities Hanoi and Ho Chi Minh City higher than the national average basically (2012, Ha Noi for around $2, 200 /person is Ho Chi Minh City can be $3, 600 / person).

This income is sufficient to will sufficient to customer willing use from some ” six dollars for the meal. Absolutely two locations will be start McDonalds’s wide open restaurant. Although McDonald’s is known as a latecomer although not likely different fast food company, McDonald’s features special advantage of their own. That is the advantage of who also hold the number 1 position junk food in the world.

III. 2 . Drawback

Besides there are positive aspects, McDonald’s have disadvantage the moment come to Viet Nam, they will fail if they don’t understand Vietnam. First off all, the difference culture, culture of Vietnamese food is abundant and various, taste of East difference taste of West. Thus, McDonald’s should think about this problem once offer foodstuff on menu. In addition , advantages of McDonald’s in the U. S. marketplace are lunch break (accounting for one quarter of total revenue) is not applicable in Vietnam.

Since the habit of Vietnamese regarded as breakfast is definitely snacks. McDonald’s will be deal with fierce competition with other company such as APPLEBEES, Lotteria, Jollibee, and these competitors provides existent more than 15 years and features significant market share of the junk food market. Something important franchisee of McDonald’s in Viet Nam can face that may be place leasing costs are extremely expensive. One particular the other hand, there are ideally local will be occupied by simply other manufacturer. Thus, franchisee in Viet Nam can effort identify local put McDonald’s restaurant.

The problem regarding price also an obstacle with McDonald’s, compare with other country Viet Nam’s GDP per capita is still low. Thus, fat food brands are still being compete upon price. As a result McDonald’s should think about this problem in the event that they want to competitive with other brands.

IV. Financial commitment

Consider all facets of McDonald’s operation in Viet Nam, I see that even though a latecomer they have a few difficult and challenge although fast food marketplace is still potential. McDonald’s provides competitive positive aspects compare with others, especially with the position of Universe No . you, McDonald’s already challenge with any opponents on junk food market in Viet Nam. If I have a chance I will investment business McDonald’s brand in Viet Nam.

Sixth is v. Summary

Viet Nam is definitely the next vacation spot when McDonald’s has officially announced they are going to open their particular first store in Viet Nam in beginning 2014 year. This really is good news because when take out tycoon comes to Viet Nam, fast food industry will compete more brutal and at the same time the biggest beneficiaries non-e various other

than will be the consumer. Because of the occurrence of McDonald’s will make other fast food chain must operate harder if perhaps they do not desire to be ‘swallowed’ business.

VI. References list

Jerome Katz as well as Richard Green, Entrepreneurial Small Business ” fourth Edition, Graw-Hill International Model. Essentials of Services Advertising ” 2nd Edition, Vochen Wirtz, Patricia Chew, Captain christopher Lovelock. Basic principle of marketing ” fourteenth edition- Philip Kotler and Gary Armstrong http://www.aboutmcdonalds.com/mcd/our_company.html

http://www.mcdonalds.com/us/en/our_story/our_history.html

http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html http://www.dna.com.vn/vi/tinh-huong-thuong-hieu/s/mcdonalds-se-that-bai-neu-khong-hieu-viet-nam/

1

Tweet