China is facing an unprecedented challenge as the people have a problem with a myriad of cultural problems arising from the amazing economic growth in the past 10 years. I aspire to meet the problem and impact positive cultural changes by simply leveraging my bi-cultural backdrop, business encounter and passion to get philanthropy. As opposed to more developed countries in which the combination of interpersonal enterprises, non-profit organizations and corporate and individual donations help to drive meaningful social projects, similar entities in China and tiawan are undeveloped and shortage financial and governmental support. My eyesight is to build or fund sustainable for-profit enterprises with social quests. For-profit interpersonal enterprise possess a much better opportunity to drive significant changes because of its ability to not really rely on via shawls by hoda, be regionally sensitive, active and ground breaking as well as to catch the attention of an up-and-coming generation of socially conscious workers who have strive for more meaning within their jobs. I will be a maverick as eco friendly and impressive social ventures are much rare in Cina than in other places, but I am certain that it is a lot more effective style to overcome serious challenges in Cina.
Despite my own conviction in the growing importance of social business in China and my personal strong desire to be a leader from this field, We currently absence the knowledge, encounter and network to execute effectively. Stanford MBA software, with its unparalleled reputation in preparing pupils with identical aspirations, will help me connect the space. At Stanford, I will pursue the certificate in public management with a target in handling social corporations and progressing social innovation. Classroom studies and experimental learning will certainly enhance my personal understanding of numerous social concerns and supply me with the tested ways to solve all of them.
I was eager to devote my time for you to participate in the recently founded SEED (Stanford’s Institute for Innovation in Developing Economies) program, because I emphatically agree with the program’s mission and approach. While helping out in the system and going after my MASTER OF BUSINESS ADMINISTATION degree, I will undoubtedly run into innovative concepts, passionate people and considerable organizations i otherwise don’t have access to. At Stanford, pupils do not simply get involved and follow others, they are supposed to lead and innovate. To satisfy my desired goals, I must business lead as there is no one to stick to, I must always be ingrained in the Stanford approach.
At my class go to, I expected to attend the widely used class “Entrepreneurial Design pertaining to Extreme Affordability”, instead I was randomly designated to the renowned class taught by Condoleezza Rice. That experience epitomized the opportunities really distinctive to GSB learners.
Choice D: Show about a period when you went beyond what was defined or perhaps established
As the CEO of Yeecare E-commerce Limited, the leading on-line retailer of nutritional supplements in China, my dad exemplifies the leadership which i wish to imitate. When he said to help his company study creative sales strategies during my visit in 2010, I actually happily appreciated. I recommended using social websites, specifically “Weibo”, the Twitter equivalent in China, as a result of success American companies have gotten with promoting on Fb and Myspace. By providing a platform to interact with customers, the Weibo experiment successfully attracted a large number of followers.?nternet site delved more deeply into Yeecare’s business model and products, I saw an opportunity to achieve much more than what was at first intended. I shared my own ideas with all the management crew and was approved to stay on the project remotely.
The first initiative was going to leverage the knowledgebase of doctors and nutrition experts who act on Yeecare by simply posting each week educational elements on health-related issues. Furthermore, I urged the team to interact with social networking followers by answering their particular questions. Through this project, Yeecare increased health understanding in the public and increased sales through targeted marketing.
Ahead of tapping the network of Weibo, Yeecare had not been able to draw public participation to many of their charitable initiatives. I helped to run a number of posts upon Weibo, updating its followers on the provide to match one particular donation per purchase to senior centers in ten different cities. The response was extremely positive. The posts had been “re-tweeted” by many followers, which in turn reached a far greater audience, including many who were previously unaware of Yeecare’s company and socially responsible missions. Not only would sales enhance, many people chose to acquire multiple products and donated kinds they bought, in addition to ones we matched. Because of this, Yeecare’s gift in 2011 considerably exceeded those of previous years, totaling more than three , 000, 000 dollars.
By going beyond the initial objective, I used to be able to business lead successful endeavours that achieved both for-profit and socially responsible goals. This dished up as an eye-opening encounter as I learned how much great a for-profit company, with the obligation leadership, strategy and mission, can do for contemporary society.