Swot analysis for virgin ocean essay

The concept for the airline been a result of the inventor of the Virgin mobile brand, Rich Branson. In 1977, seventeen- year-old Branson started a great advisory services that prospered into Virgin mail buy record firm within three years. After building Virgin Records as one of the world’s top 6 record companies by the early 1980s, Branson launched his new creation, Virgin Atlantic Airlines, simply by 1984. as time passes Virgin Ocean has become “the second most significant long- haul international flight operating solutions out of London (the first becoming British Airways); Virgin Ocean is also the 3rd largest Euro carrier above the North Atlantic.

Spanning between the U. S. and Caribbean for the Far East, India and Africa, the flight maintains hubs in twenty two destinations throughout the world. Headquarters from the company in the UK in Crawley, near Birmingham Gatwick Air-port.

In addition to the Flight, the hobbies of virgin mobile Group include expanded to add international “Megastore music retailing, book and software posting, film and video croping and editing facilities, golf equipment, trains, and financial guidance companies, through over 100 companies in fifteen countries.

Virgin Atlantic also offers a partnership with Micromuse Inc., a provider of fault managing and assistance assurance software program. The software which the airline uses is Abilitec, a tool that crash-proofs Virgin mobile Atlantic’s Functional Support System (OSS).

In 1992 Richard sold Virgin mobile Music to Thorn EMI and invested the earnings intoVirgin Ocean, improving with an already wonderful service. Inside the same year they introduced the initially super economy service that went on to get their best rated Premium Overall economy. In 1999 Rich sold a 49% share in the business to Singapore Airlines. In 2001 we were holding voted OAG Airline with the Year. In 2002 we were holding the kick off customer to get the Airbus A340-600. In 2003 the launch of the Upper Class Package gave Upper Class passengers the longest toned bed traveling by air and a great nights sleep. In 2004 that they unveiled the Virgin Ocean GlobalFlyer, through which Steve Fossett will attempt the first non-stop solo tour of the world.

Virgin mobile Atlantic Airlines has more than 26 Boeing 747s and Airbuses and in their fleet offer standard services to 25 locations worldwide.. The airline holds more than 35, 571, 267 passengers to the latest recording of the air travel in the year 2003. They have two types of consumer Upper Class travellers and People in Economic climate class which class also is divided into two Premium Economic system and Financial class. The shoppers from the Upper Class passengers happen to be predominately vacationing on organization and are male, 35 to 45 years old. Economy passengers are a very much broader group, traveling in hopes of leisure and evenly spread across most socio economic groups and age ranges.

Since an independent air travel, Virgin Atlantic successfully competes on every one of its routes with the majority of the industry’s key national providers. These include Uk Airways, English midland, American Airlines, Continental, and Delta etc ¦.

The mission statement to get the company, even though vague, amounts up it is intentions very well: “To grow a rewarding airline, which will people want to fly and where people love to operate. 

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