The positive effect and ethnic homogenization

The rapid progress economic the positive effect and social globalization increases cultural purchase between different countries. Although in this process culture among different countries still has its very own characteristic generally, the ethnical homogenization continues to be presented in social life, especially in the multimedia industry.

This essay will discuss the meaning of the positive effect and cultural homogenization, as well as the popularity of Showmanship movies in China, the phenomenon of convergence of TV coders between diverse countries and Japanese cartoons elements in video games around the globe will be presented as good examples to demonstrate the homogenization of media lifestyle.

Culture involves many aspects in people’s lifestyle such as the financial, politics, multimedia. According to Appadurai (1990), “The important problem in the global interactions today is the tension between cultural homogenization and cultural heterogenization.

The ethnic homogenization is a process that local nationalities are improved or assimilated by the dominant outside culture (O’Connor, 2006). Globalization provides its normal barriers such as the differences in languages, geographical elements, religious and ethnics.

These differences between countries could challenge the social homogenization. Take those political program as an example. Today there are distinct political program in different countries like the socialism in China and the capitalism in traditional western counties just like America and Australia.

Though the influence of globalization for the press cultural homogenization has been widely presented in people’s lifestyle. Under the background of the positive effect, the media culture makes the meaning from the globalization equal to the ethnical homogenization. Along the way of financial globalization, neoliberal ideology acquired spread. Neoliberalism advocates that business rule the cultural affairs to make the national and international plans have a fresh order and the market can solve interpersonal problems on its own (McChesney, 2001).

As a consequence, the power of political restriction on economical activities and global trade barrier has strongly weakened. It is best for the world popular media organizations to broaden their marketplaces in different countries to extract profit. As an example, Hollywood entertained most of the world’s media industry. It becomes a main medium by which people in various countries to understand American clothing, customs, surroundings and the way of life (Hoynes & Croteau & Milan, 2011). According to Su (2010), between 1994-2007, China began to import 10 to 20 foreign films annually.

Most of them were Hollywood videos. These Hollywood blockbusters induced unprecedented repercussion among the China audience mainly because these blockbusters could suit their cosmetic and interesting need. Towards the end of twentieth century, The show biz industry films had occupied 70 percent of Chinese language film industry, but the practically 100 motion pictures made in household just reveal 30% from the film marketplace (Rosen 2002). With the quick development of scientific technology, IMAX and 3 DIMENSIONAL technology have been used in the film industry. The systems further encourage the Americanization in the world film field.

The movies like Avatar and Titanic ship are types of this. The show biz industry movies created visual miracle and achieve large box-office profits a single after one more in China and tiawan, even around the world. In order to have more market share, Chinese language film developer also concentrate on importing American advanced film technology or maybe the cooperating while using American film making firms. Recently 12 months, China even offers its own excellent films like Tangshan Earthquake, but some Chinese language audience experienced it loves a Hollywood blockbuster due to American visual effect technology in the film.

Along the way of cost-effective and cultural globalization, neoliberalism has been extensively spread. The Hollywood has seized this opportunity and occupied mass of community film industry. So Americanization is a reflection of mass media cultural homogenization in the process of globalization. However , the mass media cultural homogenization not only in the Americanization with the film industry, but also appear in a lot of TV applications. According to McChesney (2001), The quick development of technology further accelerates the process of the positive effect.

It is much easier for people to get mass media sources via different countries online for entertainment. Through the page style to the corporation of the content and the numerous functions of scheduling, the designing of countless website have got a high degree of consistency. People prefer to watch high hitting rate applications in Internet. National TV place also encourages to make the popular TV shows to be able to improve the viewers rating. In the act of TELEVISION SET program producing, cultural and art workers’ copy or perhaps clone turns into a safe and efficient way in media.

As a consequence, globalization makes mass media cultural homogenization a general type in media programs. For example, the most powerfulk media ethnical phenomenon this year is “The Voice- a singing competition show started out in the Netherlands to choose good singers from the public. Viewers were attracted by it is novel and exciting competition mode. It had high simply click rating inside the YouTube and achieved a fantastic success in the world wide mass media industry.

TELEVISION SET stations in different countries like Chine, Sydney, and U. S. also hold the same singing competition. “The Voice has already get a media brand. Although the effect of this program in different countries are not the same, nevertheless the forms these people themselves have strong homogeneous performance, the complete process of the programs from the beginning of the meet to the results are the same form which are borrowed from the american countries. The globalization likewise promotes the actual media firms became concentrated.

In order to lessen risk and improve the profit-making chance, the convergence and consolidation became more frequently (March & Olsen, 1989). With this process, seven media corporations dominated the world media market those are Disney, AOL-Times Warner, Sony, Viacom, Vivendi, and Bertelsmann (McChesney, 2001). Some media corporations position the popular cultural elements in their own development and on sale since the world multimedia market. This may also lead to the media cultural homogenization. Take Japanese people anime for instance.

Because of its exciting story and exquisite persona, it has large amounts of followers around the world. Sony is one of the several major businesses in the world mass media market. It really is famous for their video games. In respect to Sinclair (2006), the releasing from the third era of Nintendo wii brought Fiat to the start in video gaming industry. One of many unique features in its video products was your combination of anime features using their own computer game product. Cartoons fans around the globe also account of the cartoon processing video games.

That immediately leads to the animate of games from different gaming corporations like the Xbox in Software, the Wii and NDS in Nintendo. In order to satisfy the visible need for the Chinese game player, some China on-line game producers also put cartoons elements inside their games. The positive effect leads to the media market dominated by simply particular companies. Because of their media products have the same contents, the world media traditions also gives the trend of homogenization.

In every, cultural diversity still exist between different nationalities, the concept of globalization could not be totally corresponding to the cultural homogenization and cultural selection still exist among different ethnicities. However in the media sector, globalization can be seen as the equal kind as social homogenization. By giving clear definitions of the two parts, and use the demand for Hollywood in China, well-known TV programs and Japan anime elements in video gaming as illustrations to show that globalization is definitely equal to press cultural homogenization.

The trend of cultural homogenization is unavoidable especially in the press industry along the way of globalization. In the future, the world trade marketplace is in a current condition of full of obstacle but likewise chance. Almost all countries should mobilize different resources to develop public social, at the same time, persons should follow the step with the times closely and appreciate and learn additional countries’ ethnical essences in a rational and correct way.

1

Tweet