The movie, “The Merchants of Cool”, shown an complex look at the romance between advertising giants and the individuality and “coolness” of teens today. I was shocked by a few of the things displayed in the motion picture; not that I was unaware of the brutal marketing strategies used by businesses to sell their very own product, but I was unaware of the level that many are willing to go to. Sprite as an example, paid teens $50 every to arrive, dance, and have a good time at the launch get together for its site.
This party was filmed by MTV, and broadcast to a lot of teens who had been accordingly motivated by this fresh trend. To me, it seems that by attempting to discover cool tendencies before that they flourish, with “cool essay hunting”, firms themselves eventually kill whatsoever trends they find. They are really encouraging trends that may have not surfaced devoid of intervention, and repressing others that they regarded unmarketable.
The results of the craving to get foreknowledge of the next tendency are frequently unsavory, as is observed in the case of MTV’s ethnographic study, exactly where researchers went to teens by their homes and attemptedto analyze this cool dissertation as if their very own individuality could possibly be synthesized then marketed.
From these studies, arose what “The Merchants of Cool” phone the mook and the abdomen. The mook is an extremely impolite and premature character whom completely disregards what other folks think of him and his actions. This character is described by actors such as Mary Green and is seen in the show “Jackass”. The midriff is the persona that media says a teenage girl should be; secure and extremely open up with her sexuality. These “standards” in cool dissertation that the press creates will be obviously flawed.
The movie as well opened my own eyes to a few amazing facts, such as the fact that teens see 3, 000 ads per day, 15 million by the time they’re 18. This mass exposure is obviously not effective, and in my opinion these press conglomerates, which include companies including Viacom and AOL Time Warner have got, in a sense, taken over many teen’s lives, turning out to be dictators of each and every day within a teen’s existence. These cool essay ads tell 1 how to dress to get cool, what kind of shampoo or conditioner to use, as well as what soda pop to drink to own ultimate “cool factor”.
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