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Study, Case

Right from the start, Acer had been a component and equipment manufacturer for relabeled electronic items marketed and sold simply by recognized global companies. Together with the booming with the PC sector, came the requirement to produce PERSONAL COMPUTER components more quickly, cheaper and more efficiently. Every time a company faces market saturation, the most effective way to growth is always to engaged in growing its operations, and boost marketing and offering activities to another markets.

With the case, Acer established that they will take the business into the global electronics and personal computer playing field. Which means that even though Acer makes their particular computers in Taiwan, they want to expand internationally. To continue with this method, Acer has to build a strong brand graphic with China and tiawan. According to Stan Shih, his dreams that creating a stronger industry base in greater China is the key to expand throughout the world.

Shih declares, “The market in Customer very critical for Taiwanese for being global companies Shih believes that in the event greater China and tiawan becomes the house market, that Acer will be able to get the important economies of scale, plus they can develop and innovate new products that will achieve China plus the rest of the community. And This individual figured that Acer could take advantage of the advantages that regionally local markets offer in terms of competition, and also to have a product or service on China’s turf. 2 . How does the “global market/local market paradox figure in Stan Shih’s strategy for China？

Answer：Acer possess a good opportunity to make Cina as their real estate market so Acer can record critical financial systems of level that will allow Acer to develop new product to get global market. And the furthermore, Acer can use their picture as global brand to building solid home market.

several. Can Acer become the planet’s third most significant PC organization behind Dell and Hewlett-Packard?

Answer: Certainly it can be, Acer Inc. can be described as leading internet marketer of laptop computer and pcs. The company, which will posted product sales of $11. 3 billion dollars in 2006, alsoproduces other items such as flat-screen monitors and private digital assistants. And Shih has discovered that building brands in the business-tobusiness market is easier than building brands inside the business-to-consumer industry.

“Business-to-consumer brands have more benefit but likewise face even more challenges. Acer use even more local than their be competitive and acquired US structured gateway and Acer sell product in europe with low price the advantage to get the third greatest PC organization behind Dell and HEWLETT PACKARD.

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