Marketing Communications Strategy , Our Marketing Communication Technique will be mainly focussing in advertising and personal selling inside the marketing communications mixture, with a tv set commercial for advertising and in shop marketing for private selling. , The television business will be a brief introduction of our product with associations from the season, surrounded with the McDonald feelings and sounds which come always using their commercials. The in store promoting consist of billboards in the stores in the new product and, which we think is very important, qualified cashiers who are requesting every client, after they built their order, if they want to add the ‘Vla’ for their order.
, We choose tv because it can relatively inexpensive to reach a very large viewers. We think is important to let the full country know about our product (product awareness). This product is made for everybody inside the Netherlands, however some segments will probably be purchasing that more than other folks (families pertaining to example).
With television we can bring the organizations of the season with our item, which is useful. We do not employ television pertaining to direct-response reasons, but want to let the customer know about the product and make them curious. The next time they will step into a McDonald’s department they are mindful and curious of the existing of the product and that will cause a higher probability that the customer purchase the ‘Vla’. , Furthermore we choose on hand marketing since it’s a extremely effective and cheap way to leave McDonald buyers purchase the ‘Vla’.
We put it to use to reephasizes the television industrial, because customers already spot the existence in the product, maybe are already charitable to make an effort the new merchandise. If that they see the product on billboards in the store and thereafter will be asked proactively to them if they wish to try the newest product the chance that they will pick the product will certainly increases substantially. Now we could speak of a integrated marketing communication mixture for each of our product. Summarize the main popular features of all the industry’s products. Express what other goods your company makes, and describe briefly in which the new product fits into your existing product line. In the first place, the products of McDonalds happen to be fast food items which have constant quality, will be easy deliverable and steady across every markets inside their taste and their range of products. , McDonalds have got a broad scale of products. The primary food product is a hamburger. That they serve this in different versions. Fish burgers, chicken nuggets, salads and fries match the main products. , You can pick choices of these items, which is sold with drinks or perhaps milkshakes. The Happy meals is worth mentioning, which is the popular menu pertaining to the kids. , Relatively new for McDonalds will be the breakfast items. Then you have Dessert items, where our product fits perfectly in. , Should you glimpse the temporary Desserts of McDonalds we all differentiate the McFlurry, Apple pie, Doughnut, Sundea Your favorite ice cream, Chocolate Boule, Softice and Fresh Fruit. , We think our product ‘Vla’ will perfectly fits into the range of Dessert goods McDonalds is definitely serving at this time. It a fully other product then the modern-day Dessert McDonalds serve. Although more important: it can already a favorite, traditional Nederlander, dessert and serving it in the B will be valued by the customers in different feelings.
Like clients who consuming a menu and want to finish with all the ‘Vla’, consumers just walking by and order a ‘Vla’ intended for on the way and in addition not to forget: the youngsters will love the (smaller sized) Vla in their Happy Meal. It’s a better alternative then the other modern-day products except the fresh fresh fruit. So mother and father are also more likable to choose this dessert for their kids instead of the different more excess fat making desserts. SWOT Examines: Strengths , What do you do well? , Holidays associations , Bringing a typical Dutch dessert , Very good quality/price ratio Good products in the McDonald’s strategy of serve globally similar goods with in addition serve in every single country local products which might be influenced by the local kitchen. Our system is the local product influenced by the local culture. Weaknesses , What are happened so good in? Where might you need to boost? , Simply holiday season (for the test period, if it is going to succeed we all will bring more seasonal Vla’s) , Very high cost marketing with our form of advertising communication, the tv screen commercials. Is going to we create enough earnings from the sweet? , If we don’t get the market, we all will fail in advance
Chances , Can be coming that might be an opportunity? , The time of our product, in the period of ‘Sinterklaas’ and Chrismas. , To convince vacationers that they must try the standard product ‘Vla’ as their Treat. , Make our merchandise ‘the’ classic product of McDonald’s, which will be a classical McDonald Dessert in the next decennia. Threats , What’s coming that might trigger you concerns? , Cannibalize the present Desserts of B that are available in the Netherlands. , Bring a product that is similar with products in supermarkets (Albert Heijn, Dirk van family room Broek, C1000 etc).