Companies marketing is actually a wide sector in any overall economy and as such requires keen intending to better the income that could be tapped from the sector (Kapoor, Paul Halder, 2011). One of service advertising is travel industry exactly where visitors simply visit a location to view stage scenery and mother nature. In India, Makemytrip limited is the leading organization dealing in the transportation of local and nonresident Indians for travel purposes in India.
Using SWOT analysis in the company, the organization is seen to have a number of strong points in its procedures. One of the main ones is the popularity of the company in India and the world. This will make it the ideal organization for any customer to publication for companies. The company has also set up it is offices in most countries and has a very good chance of getting more customers when compared with depending on online bookings just (Kapoor, Paul Halder, 2011).
Looking at the weaknesses of the company, the company needs to come up with better and stronger systems to handle all the orders channeled for their website per single period (Kapoor, Paul Halder, 2011). Having steady systems may also help to retain customers as a result of stability and reliability. More powerful systems may also help in enabling expansion from the company’s businesses. An increase in procedures will not cause hanging and instability from the system.
The company also has opportunities. One of these is increasing its businesses to countries without the travel network. This will as well count on the increase in earnings and client loyalty worldwide (Chandrasekar, 2010). It also helps bring about the company’s reliability and stableness in its functions as they could have brought services near people. Another prospect is to increase their organization sphere and start offering five star hotels can be in need of hotel. Another opportunity is to raise the awareness of you can actually e-commerce functions in most countries. This will help to improve the number of consumers using the ecommerce channel pertaining to orders and bookings.
Among the dangers aimed at the company is the continued instability in world’s economic system. There is ought to stabilize all their customer amounts so as to never suffer considerable loses during economic instabilities. This can incorporate such things as increasing more following sale services to their clients so as to maintain customers’ devotion. Another danger is the increased cost of e-commerce business. This is a menace to the organization as it raises running costs and thus minimizing profits in the company (Chandrasekar, 2010).
Although this company has talents in its technique of operation, the company needs to set up more ways to increase earnings and income per year (Bahareth, 2012). This mainly because with time, the company may possibly fail to preserve its business design efficiently simply by depending on the inbound travelers only. It needs to improve the number of consumers by engaging in other sectors of customers. Depending solely on nonresident Indians and close friends of family members who are usually Indians will not be very stable with all the current financial times. The main reason for this is the instability with the world’s economic system which can quickly prevent numerous Indians to check out India. This is often attributed to the size of Indian’s businesses which are normally owned per family and every running in the same commodity. In the event that economically the commodity is usually affected by pricing and exportation rates, then a large number of tourists into the nation will be stop. There is requirement for the company to expand its customer base by simply allowing everyone to use the skills they offer. This will likely boost the business and will make sure that there is steady supply of consumers which is healthier for any organization (Bahareth, 2012).
The company structure model of MMT might not exactly perform well in other countries like Singapore, Philippines and China. This can be basically because a large number of people in these countries are certainly not used to using internet reserving. They opt to use the internet for getting information and do the paying manually into a known workplace or agent. To add to this, this place has a rigid competitors called brick and motar travel agents. The customers during these regions can also be very sensitive to large prices and will easily pull away if they will realize rates in a company are a bit high as compared with prices of a competitor firm.
To improve this scenario in these countries, the customers need to be sensitive on the procedure of on the web payment strategies and the benefits of using on-line booking devices (Bahareth, 2012). There needs to be forums exactly where they can be taught on the need to use on the web payment system in this technological time. They also must be taught on the need to consider the quality of companies offered instead of considering the rates tagged to the services. MMT can also expand its procedures in other countries simply by expanding their operations to pay residents of other countries working in India and other countries. This will make certain that they have a better base can be which makes all of them stable in their operations. Extending their marketplace also helps to ensure that they can continue to be stable even during poor economic occasions. This makes sure that the company accomplishes its targets and goals (Chandrasekar, 2010).