Charles and keith wong dissertation

Charles & Keith can be an international style footwear manufacturer with more than one hundred ninety stores all around the world. Charles & Keith were founded in 1996 by brothers Charles and Keith Wong. Together with the key concept of ladies boots and equipment brand, the rand name has blossomed and grown into a global international brand. Now, with young and trendy designs to catch the attention of the youth, Charles & Keith has developed a line of style designs that cater to the newest and trendy, creating and developing the brand, allowing the expansions of more stores particularly in one of the planet’s busiest business and trading centre, Shanghai.

History Charles & Keith provides managed to build a distinctive line of fashion forwards designs that caters to marketplace sentiments, specialized in the trendy shoppers, Charles & to provide shoppers with a plethora of recent styles of shoes and equipment to allow their particular wardrobe being more stylish and complete while using latest designs. The 1st Charles & Keith shop opened in 1996 by Amara Searching Centre in Singapore.

The first retail outlet was first located at the Central Business Area, and in a short span of 2 years, 4 more Charles & Keith stores were located island-wide in Singapore. Following success of 5 retailers in Singapore, the released new retailers across the region of Asia, with the initially international retail outlet opening in Indonesia over 10 years ago, moving on towards the Philippines’s Charles & Keith store in 2001 as well as Dubai have been influenced by the company’s extensive potential, starting a store in 2004.

Over time, Charles & Keith has managed to make the expenditure of one the world’s well-known brands, Louis Vuitton in 2011. Other milestone just like ‘Entrepreneur of the Year award’ was granted to Mister Charles Wong himself in 2008. Account Charles & Keith yearly produces 750 designs of shoes and around 300 other designs of hand bags and equipment design every year, the company includes a steady and developed Shipping and delivery and Logistics team which usually ensures that the distribution of the orders operate smoothly and all the shipping goes very well, with about over 5million products transported annually.

The brand name Charles & Keith offers managed to get the attention and interest of industry scouts and the love of fashion-conscious individuals through its high street fashion shoes and components, making the corporation a marketable and fashionable boots brand inside the international scene of today. Charles & Keith have were able to open in 303 locations around 34 countries around the world. The brand can be guided by simply strategic programs, managed by international division of the company, with strong individuals and teams working in the organization.

Brief Description and assisting evidence of existing customer account Charles & Keith is known as a renowned global fashion company that currently sells females footwear including their personal unsecured label shoes, formal shoes and boots and informal shoes, and bags and purses. They also offer accessories just like sunglasses, bracelets, scarfs, charms and devices. Charles & Keith major customer part are working category women, with middle to high level cash flow and purchasing electrical power and they has to be willing to sustain the latest trend.

The company focuses mainly on women and offers a wide range of top quality footwear, hand bags and equipment for women. This can be seen for their retail shops and online store, selling a variety of top quality and elegant shoes, bags and accessories for ladies. (Refer to fig 1) Charles & Keith released the Personal unsecured Label event in 2007 for trend conscious ladies. They also use depth to their assortment on their products that they are selling, which mean that their existing consumers can select their the majority of preferred products such as the color and design that they desire.

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